Hotel loyalty in 2025 looks very different from the familiar “stay more, earn more” model. Spend now matters as much as nights, points behave more like a flexible currency, and …
Article News Category: Loyalty Leaders Opinions
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GLO Analysis: Volaris & Viva Merger – Potential Loyalty Scenarios. Expect Evolution, Not Disruption
by GLOby GLOVolaris and Viva will keep separate loyalty programs while enhancing them through scale, partnerships, and customer experience. No merger or immediate reciprocity was announced. The article outlines three loyalty paths: …
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Mehdi Hemici, Chief Loyalty & E-commerce Officer at Accor and GLO Advisory Board member, argues that partnering for loyalty has become a strategic imperative. He explains how collaboration across brands, …
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Travel’s Next Chapter with Agentic AI, Luxury’s Split, and New Signals From Guest Reviews
by GLOby GLOAnthropic’s push for agentic AI, paired with rising personalization expectations and new review signals like Vrbo’s photo uploads, is reshaping travel operations and loyalty programs — a shift the Global …
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GLO @ WAF 2025 Insights: Mike Petrella, United Airlines on Reimagining MileagePlus as a Human-Centric, Everyday Ecosystem
by GLOby GLOAt the World Aviation Festival 2025, Mike Petrella (United Airlines, MileagePlus) today outlined how United is transforming loyalty into a human-centric ecosystem built on travel, data, and media. With partnerships …
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GLO @ WAF 2025 Insights: Keynote Panel – Beyond the Flight: How Partnerships are Redefining Airline Loyalty
by GLOby GLOAt the World Aviation Festival 2025, airline and travel leaders from LATAM, Azul, Vueling, TAP Air Portugal, and Cover Genius examined how smart partnerships can unlock new value for passengers …
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GLO @ WAF 2025 Insights: Cristina Yoshida, Azul Linhas Aereas Brasileiras on Azul Fidelidade & Extending Loyalty Beyond Travel
by GLOby GLOAt the World Aviation Festival 2025, Cristina Yoshida, Director of Loyalty at Azul, highlighted how Azul Fidelidade is evolving into an everyday loyalty ecosystem powered by subscription plans, premium credit …
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GLO @ WAF 2025 Insights: Christian Ortiz, LATAM Pass on Building Everyday Loyalty Ecosystem
by GLOby GLOAt the World Aviation Festival 2025, Cristian Ortiz, CEO of LATAM Pass, outlined how the programme is evolving from a traditional frequent flyer scheme into a digital-first, everyday loyalty ecosystem …
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GLO @ WAF 2025 Insights: Keynote panel. Airline Loyalty Leaders on What’s Next: Personalisation, Partnerships, and Purpose
by GLOby GLOAt the World Aviation Festival 2025, a panel of loyalty leaders including Ben Lipsey (Flying Blue, Air France–KLM), Nejib Ben-Khedher (Emirates Skywards), Gerald Schloegl (Lufthansa Miles & More), Markus Puffer …
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GLO @ WAF 2025 Insights: Dr. Nejib Ben Khedher, Skywards / Emirates on rebalancing Loyalty and Emirates Skywards’ Vision for the Next 25 Years
by GLOby GLOAt the World Aviation Festival 2025, Emirates Skywards’ Nejib Ben Khedher highlighted the programme’s shift back to its core mission of strengthening loyalty to the Emirates brand, prioritising emotional engagement …
