In this series of articles, Kim Hardaker explores the powerful and unique connection between loyalty and sustainability. She will examine how loyalty programs can integrate sustainability initiatives, enhance their impact, …
Article News Category: Loyalty Leaders Opinions
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American Airlines is charting a bold course in customer experience, placing technology at the heart of its strategy. In a recent episode of the airline’s Tell Me Why podcast, Ganesh …
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GLO Experts. Bruce Lahood on Loyalty Subscriptions Strategy: Marketing Mistakes and Commercial Opportunities
by GLOby GLOBruce Lahood (#openforprojects) a global loyalty expert, outlines key strategies and pitfalls in designing subscription-based customer loyalty programs. He emphasizes customer-centric design, value exchange, lifecycle marketing, and enterprise-wide integration to …
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Jeffrey Goh, Chairman of GLO & Gulf Air Group CEO: Alliances Must Evolve to Match Carriers’ Shifting Strategies
by GLOby GLOGulf Air CEO Jeffrey Goh has called for a fundamental rethink of how global airline alliances operate, urging them to adapt to the increasingly diverse and dynamic strategies of modern …
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GLO sat down with Antonio Ricciardi, SVP of Consumer Intelligence and Engagement at e&, to discuss the continued evolution of the Smiles platform. From car washes to shopping malls, AI, …
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As consumer behaviors and expectations evolve, successful brands must refresh their approach to meet consumers where they are. Kellanova SVP and Chief Growth Officer, Charisse Hughes, shares insights into the company’s …
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Featuring: Mehdi Hemici, Accor • Nejib Ben Kedher, Emirates • Kristi Gole, Global Hotel Alliance • Begum Kaya Cizmeci, Pizza Hut Global Brand Team • Brendan Boerbaitz, Deloitte Consulting LLP …
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Featuring Klaus Walther, Miles & More, Lufthansa • Ali Bin Zayed, EmCan, Emarat Petroleum • Shyam Shah, Loyalty Juggernaut • Ben Lipsey, Flying Blue, Air France-KLM • Martin R. Villanueva, …
