Article News Category: Loyalty Leaders Opinions

Loyalty is evolving into AI-driven, ecosystem-based business models. In 2026, expansion into new sectors, multi-partner integration, and real-time personalisation will accelerate. Investment will shift toward data infrastructure, gamification, and digital …

Loyalty in 2026 will be shaped by the rapid growth of points and miles in circulation, driving focus on liability management, redemption pressure and consolidation around dominant currencies. Interchangeability between …

Vietjet SkyJoy delivered strong, consistent growth in 2025, with membership rising to 6.5 million and engagement supported by enhanced personalisation and a new app experience. As competition and fraud pressures …

Featuring: Kristi Gole, Global Hotel Alliance; Ben Lipsey, Air France-KLM; Mehdi Hemici, Accor; Dr Nejib Ben Khedher, Emirates; Oliver Ross, KM Malta Airlines; Bahadir Durak, Pegasus Airlines; Hoa Lan Huong, …

Loyalty platforms are under pressure to demonstrate sustainable financial performance and measurable value. As programmes expand and ecosystems grow, focus is shifting toward partnerships, digital enablement and flexible redemption. Data …

Featuring: Kristi Gole, Global Hotel Alliance; Ben Lipsey, Air France-KLM; Mehdi Hemici, Accor; Dr Nejib Ben Khedher, Emirates; Oliver Ross, KM Malta Airlines; Bahadir Durak, Pegasus Airlines; Hoa Lan Huong, …

2025 was a year of correction for loyalty, where scale alone did not create value. Key challenges included erosion of perceived value and “AI theatre.” In 2026, the focus shifts …

Featuring: Kristi Gole, Global Hotel Alliance; Ben Lipsey, Air France-KLM; Mehdi Hemici, Accor; Dr Nejib Ben Khedher, Emirates; Oliver Ross, KM Malta Airlines; Bahadir Durak, Pegasus Airlines; Hoa Lan Huong, …

Featuring: Kristi Gole, Global Hotel Alliance; Ben Lipsey, Air France-KLM; Mehdi Hemici, Accor; Dr Nejib Ben Khedher, Emirates; Oliver Ross, KM Malta Airlines; Bahadir Durak, Pegasus Airlines; Hoa Lan Huong, …

Loyalty is moving beyond transactional models towards predictive, emotionally driven engagement. With rising customer expectations, privacy pressures and cost challenges, the focus shifts to AI-driven personalisation, real-time engagement, stronger partnerships …