Anthropic’s push for agentic AI, paired with rising personalization expectations and new review signals like Vrbo’s photo uploads, is reshaping travel operations and loyalty programs — a shift the Global …
Article News Category: Loyalty Leaders Opinions
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GLO @ WAF 2025 Insights: Mike Petrella, United Airlines on Reimagining MileagePlus as a Human-Centric, Everyday Ecosystem
by GLOby GLOAt the World Aviation Festival 2025, Mike Petrella (United Airlines, MileagePlus) today outlined how United is transforming loyalty into a human-centric ecosystem built on travel, data, and media. With partnerships …
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GLO @ WAF 2025 Insights: Keynote Panel – Beyond the Flight: How Partnerships are Redefining Airline Loyalty
by GLOby GLOAt the World Aviation Festival 2025, airline and travel leaders from LATAM, Azul, Vueling, TAP Air Portugal, and Cover Genius examined how smart partnerships can unlock new value for passengers …
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GLO @ WAF 2025 Insights: Cristina Yoshida, Azul Linhas Aereas Brasileiras on Azul Fidelidade & Extending Loyalty Beyond Travel
by GLOby GLOAt the World Aviation Festival 2025, Cristina Yoshida, Director of Loyalty at Azul, highlighted how Azul Fidelidade is evolving into an everyday loyalty ecosystem powered by subscription plans, premium credit …
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GLO @ WAF 2025 Insights: Christian Ortiz, LATAM Pass on Building Everyday Loyalty Ecosystem
by GLOby GLOAt the World Aviation Festival 2025, Cristian Ortiz, CEO of LATAM Pass, outlined how the programme is evolving from a traditional frequent flyer scheme into a digital-first, everyday loyalty ecosystem …
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GLO @ WAF 2025 Insights: Keynote panel. Airline Loyalty Leaders on What’s Next: Personalisation, Partnerships, and Purpose
by GLOby GLOAt the World Aviation Festival 2025, a panel of loyalty leaders including Ben Lipsey (Flying Blue, Air France–KLM), Nejib Ben-Khedher (Emirates Skywards), Gerald Schloegl (Lufthansa Miles & More), Markus Puffer …
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GLO @ WAF 2025 Insights: Dr. Nejib Ben Khedher, Skywards / Emirates on rebalancing Loyalty and Emirates Skywards’ Vision for the Next 25 Years
by GLOby GLOAt the World Aviation Festival 2025, Emirates Skywards’ Nejib Ben Khedher highlighted the programme’s shift back to its core mission of strengthening loyalty to the Emirates brand, prioritising emotional engagement …
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World Aviation Festival (WAF) 2025 Top 5 Themes: AI, CX, Retailing, Loyalty & Sustainability
by GLOby GLOGlobal Loyalty Organisation, now in its 3rd year as a World Aviation Festival partner, dove into the headline sessions to unpack the key themes shaping the rest of 2025—and setting …
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GLO Featured. Tony Piedade on Loyalty Programs in Sport: Retaining Fans or Monetising Passion?
by GLOby GLOTony Piedade explores how loyalty programs in sport can both strengthen fan engagement and generate predictable revenue, but questions whether they risk commodifying passion by prioritising transactional rewards over authentic …
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GLO Featured: Loyalty Program Reset Playbook: Step-by-Step to Reinventing Rewards. What Air Canada, IHG, Starbucks, and Domino’s Can Teach Every Brand.
by GLOby GLOLoyalty programs are a trillion-dollar ecosystem, yet most memberships sit idle as points lose value and customers disengage. This GLO study outlines a step-by-step playbook for reinvention, drawing lessons from …
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