Article News Category: Loyalty Leaders Opinions

Personalisation and gamification shaped loyalty programmes in 2025, supported by growing customer data and stronger analytics. At the same time, cost pressure, customer fatigue, and rising technology complexity created challenges. …

In the Predictions 2026 interview, Nejib reflects on Skywards’ 25th anniversary and on continued investment in experiential loyalty through platforms such as Skywards Exclusives. Looking ahead to 2026, opportunities centre …

2025 was a year of continued loyalty growth, expanding partnerships, and rising complexity. Looking ahead to 2026, simplification, system integration, and sustained technology investment emerge as critical priorities. The central …

In The Brand Vortex, Chidley challenges traditional branding models built on messaging, positioning, and rational decision-making. Drawing from behavioral science, psychology, and decades of real-world practice, he presents a new way …

Loyalty is rapidly evolving from a marketing construct into a core commercial growth engine. Stronger revenue KPIs, programme expansion and lifestyle partnerships defined 2025, supported by increased investment in technology …

Airlines are entering a phase where AI is no longer an emerging capability but a structural necessity. As traveler expectations evolve towards relevance, continuity, and personalization, the industry is confronting …

Airlines are at a turning point. While traveler expectations have evolved rapidly—towards personalization, convenience, and seamless journeys—the underlying systems that support airline operations have remained largely unchanged. This discussion around …

As airlines accelerate their retailing and digital transformation, the traveler experience is no longer defined by a single flight or transaction. In a recent interview, Amélie Humbert, Head of Transversal …

GLO releases its annual Global Loyalty Predictions™ 2025: A Year in Review report, analysing forecasts from leading loyalty experts against the year’s biggest launches, strategic shifts, and defining events. Featuring …

GLO releases its annual Global Loyalty Predictions™ 2025: A Year in Review report, analysing forecasts from leading loyalty experts against the year’s biggest launches, strategic shifts, and defining events. Featuring …