Marriott Bonvoy is teaming up with actor and comedian Adam Devine and six global artists to transform hotel keycards into “Keysakes” – collectible items of fandom that will unlock the …
Article News Category: Loyalty campaigns with art, music, sport
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Abu Dhabi and Etihad Airways Become Main Partners of Euroleague Basketball, Marking a Pivotal Sponsorship Milestone
by GLOby GLOThe partnership also extends into the digital sphere, featuring extensive brand integration on Euroleague Basketball’s platforms and exclusive co-created content. Fans can also expect a slate of innovative activations aimed …
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This collaboration goes beyond travel; it’s about creating impactful journeys that connect athletes, fans, and communities across borders. From golf and football to rugby and even emerging sports like pickleball…
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As part of the partnership, Notre Dame Athletics will use Allegiant’s services not only to offer fans, students, and alumni affordable and convenient travel options, but also to transport many …
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“We’re always looking for ways to delight our customers with products that are both unique and meaningful,” said Kathy Gagliano, Executive Vice President of Merchandising at Books-A-Million. “POP MART’s iconic …
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The Official Airline Partner of FIFA has relaunched all-inclusive packages for fans to witness the world’s premier football tournament. With refund options and booking flexibility, the packages provide flights, accommodation, …
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Mandarin Oriental Hyde Park, London Introduces ‘Hyde Park Riders’ – A Luxury Equestrian Experience
by GLOby GLOMandarin Oriental Hyde Park, London has launched Hyde Park Riders, a bespoke equestrian package offering private horseback rides through Hyde Park, luxury accommodations, curated amenities, and exclusive experiences starting from …
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The partnership has delivered new visibility for Web3 services in Italy, while giving Torino fans access to activations that merge the passion of football with next-generation financial tools. Every year …
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