Article News Category: Loyalty campaigns with art, music, sport

The extended partnership between Qatar Airways and BWT Alpine Formula One Team builds on a successful multi-year collaboration that was first introduced in 2023. Through co-branded activations, guest experiences, and …

Qantas is offering 150 Qantas Points to Frequent Flyers* who complete the Beach Passport, with the chance for one lucky beachgoer to win 1 million Qantas Points. Qantas is also …

Facilitated by Qatar Airways, Ferdinand will invite young people from the hosting cities to experience these world-class sporting competitions and build a sense of belonging.

Launching first with the McLaren Formula 1 Team and First Abu Dhabi Bank, Mastercard Access Pass connects consumers with the brands they love, with additional regions, partners, and benefits on …

Multiyear renewal includes an enhanced focus on music and delivers a more connected fan journey for Marriott Bonvoy members across flagship AEG venues, festivals and live-entertainment events worldwide.

Proceeds from the Emirates Signature Series will benefit the Emirates Airline Foundation, the airline’s non-profit charity organisation providing humanitarian, philanthropic aid and essential services for children from around the world.

The partnership celebrates the two brands’ hometown spirit and will offer rewarding moments for fans through Alaska’s top-ranked Atmos Rewards loyalty program.

“Together, we’re showing how retail media and community can work side by side – creating rewarding experiences for fans while giving back. Many of us are parents ourselves, so giving …

Aaron’s partnered with Front Row Motorsports to deliver an unforgettable 2025 NASCAR Championship Race Weekend experience for customers and local youth from the Boys & Girls Clubs of the Valley …

Qatar Airways Holidays invites fans to experience another milestone tournament in the heart of the Middle East and North Africa.