Article News Category: Loyalty campaigns with art, music, sport

Six-Year partnership announced between Dubai’s oldest golf event in the Middle East and Emirates. Airline first sponsored this tournament in 1989 and today supports 21 golf tournaments globally. Emirates continues …

Sabalenka reveals first tennis inspired Grand Slam tennis livery on A380. (Image: Emirates)

Tom Brady has said “hut” more than any other quarterback on the field – and now he’s continuing to say “hut” off the field as Pizza Hut launches a new …

From Stadium to Stay, Marriott Bonvoy to Deliver Exclusive FIFA World Cup 2026™ Member and Guest Experiences as Official Hotel Supporter in North America of the FIFA World Cup 2026™.

As live events and travel continue to converge, this MOVETIX and NEON Countdown partnership demonstrates how OTAs and entertainment brands can shape new cultural and commercial opportunities, and provide travellers …

Holiday Inn’s next-generation design centres on “connection”, offering stays that feel more social, uplifting and intuitive. The lobby lounge has been reimagined as a lively, multi-purpose space that blends light …

This marks the first time the McLaren F1 Team and a naming partner have offered unprecedented access to the team, giving McLaren’s most passionate supporters unseen insight and curated local …

This year, Mandarin Oriental is taking a distinctly different creative approach to the festive season that is more culturally relevant and attuned to today’s consumer sentiment, As Pantone’s official hospitality …

Air Canada will transport more than 750 athletes and delegation members to and from the Games. Eight Team Canada members named Team Air Canada Athlete Ambassadors. Livery features images of …

The extended partnership between Qatar Airways and BWT Alpine Formula One Team builds on a successful multi-year collaboration that was first introduced in 2023. Through co-branded activations, guest experiences, and …