The UAE is setting new benchmarks for customer loyalty. With near-universal participation and a mobile-first, sustainability-driven mindset, consumers expect more than discounts — they demand seamless digital experiences, premium service, …
Article News Category: Latin America & Central America
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“The rapid growth of the SaaS sector reflects a major shift in how Latin Americans work, learn, and live in the digital economy,” states Marie-Elise Droga, CRO at EBANX. “Businesses …
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La Central by Mario Pagán Unveils La Central Social Club in Collaboration with Casa Bacardí
by GLOby GLODebuting on International Rum Day, the programme rewards frequent guests with cocktails, appetizers, discounts, and exclusive event access—while Casa Bacardí adds perks like rum tastings and Cigar Room privileges, blending …
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Hyatt Welcomes Bunkhouse Hotels to World of Hyatt, Expanding Boutique Stays in Texas and Mexico
by GLOby GLOHyatt has integrated the design-forward, community-driven Bunkhouse Hotels into its World of Hyatt loyalty program, giving members new ways to earn and redeem points at distinctive properties across Texas and …
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Thanks to this partnership, passengers will benefit from a single ticket and direct baggage transfer, among other advantages, making it easy to travel between Europe’s regional capitals and destinations in …
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GLO Featured Report. Loyalty in Brazil 2025: Market Snapshot. Brazil’s Loyalty Revolution. Digital- First, Value-Driven, Yet Hard to Win
by GLOby GLOBrazil leads the world in loyalty participation, boasting one of the highest loyalty memberships per person (among the researched countries). However, only 46% of consumers report that rewards influence their …
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KIT LAUNCH | Wrexham AFC, Macron, and United Unveil New Third Kit Honoring Welsh Heritage in Patagonia
by GLOby GLOWrexham’s new Patagonia-inspired third kit taps into something deeper than football—it’s about pride, roots, and identity. As a fan, seeing your heritage honoured like this builds a lasting emotional bond.
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The partnership transforms how members explore South America. Etihad Guest members can now use their miles to discover Brazil’s cultural capitals – from the bustling streets of São Paulo to …
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Volaris Reaffirms EBITDA Margin Outlook and Strengthens Loyalty and Partnership Strategy
by GLOby GLOAlongside the renewed guidance, Volaris is sharpening its focus on loyalty and partnership expansion—key pillars in its strategy to drive long-term customer engagement and ancillary revenue. The airline is enhancing …
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GLO Spotlight-Bericht- Loyalty-Markt DACH 2025: Konsumenten schätzen Einfachheit, Datenschutz und sinnvolle Belohnungen (German)
by GLOby GLODie DACH Loyalty Snapshot 2025 zeigt: Verbraucher in Deutschland, Österreich und der Schweiz sind selektiv und wertorientiert. Trotz 9,9 Programmen pro Person dominiert Mehrwert über Neuheit. Supermärkte führen, Hotels schlagen …
