In his predictions, Guillermo highlights contextualisation as the defining loyalty shift of 2025, alongside the launch of the Platinum top tier. For 2026, he points to collaboration, ecosystem thinking, and …
Article News Category: Latin America & Central America
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GLO Analysis: Volaris & Viva Merger – Potential Loyalty Scenarios. Expect Evolution, Not Disruption
by GLOby GLOVolaris and Viva will keep separate loyalty programs while enhancing them through scale, partnerships, and customer experience. No merger or immediate reciprocity was announced. The article outlines three loyalty paths: …
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Volaris and Viva announced the creation of a new Mexican airline group to expand low-fare travel and improve connectivity across Mexico. Both airlines will retain their brands and independent operations, …
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LATAM Brasil and Revo launch unique partnership offering exclusive benefits for loyalty customers .
by GLOby GLOBlack Signature and Black members of LATAM Pass Brazil, LATAM Airlines’ loyalty program, can now earn miles when flying with Revo – Brazil’s leading premium urban air mobility service – …
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Spirit Airlines Celebrates 20 Years in Punta Cana with Special Deals Connecting Travelers to Paradise
by GLOby GLOAdditionally, the Free Spirit loyalty program is celebrating the anniversary by offering members 1,500 bonus points on round-trip flights and 750 bonus points on one-way flights to and from Punta …
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Spin by OXXO and Visa Extend Partnership to Accelerate Digital Payments Adoption in Mexico
by GLOby GLOSpin by OXXO and Visa have extended their partnership for eight more years to accelerate digital payments in Mexico. Supported by OXXO’s 24,000-store network, Spin has over 9 million users …
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Mercado Puntos Unveils New Tier System With Personalised Bonuses and Multi-Partner Rewards in Mexico and Brazil
by GLOby GLOMercado Libre has rolled out a major upgrade to Mercado Puntos, introducing a redesigned tier structure in Mexico and Brazil that brings personalised milestone bonuses, deeper engagement mechanics and expanded …
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