Featuring: Andy Chalcroft, VP, Head of Co-brand North America & Global CoE, Visa; Jaci Smith, CEO, Blackbook; Altaf Rizvi, Head of Product – Traveler Experience, Amadeus; Marcus Puffer, VP Global …
Article News Category: GLO News, Interviews, Events & Webinars
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Featuring: Andy Chalcroft, VP, Head of Co-brand North America & Global CoE, Visa; Jaci Smith, CEO, Blackbook; Altaf Rizvi, Head of Product – Traveler Experience, Amadeus; Marcus Puffer, VP Global …
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2025 reaffirmed the strategic importance of loyalty, with brands across travel, retail, and QSR launching or relaunching programmes. At the same time, growing similarity across propositions exposed the risk of …
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GLO Global Loyalty Predictions™ 2026: Episode 3 – Challenges for the Loyalty Industry in 2025 and Beyond
by GLOby GLOFeaturing: Andy Chalcroft, VP, Head of Co-brand North America & Global CoE, Visa; Brendan Boerbaitz, Principal, Deloitte Consulting LLP; Jaci Smith, CEO, Blackbook; Altaf Rizvi, Head of Product – Traveler …
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GLO Global Loyalty Predictions™ 2026: Episode 2 – Key Milestones & Most Significant Developments in Loyalty in 2025
by GLOby GLOFeaturing: Andy Chalcroft, VP, Head of Co-brand North America & Global CoE, Visa; Brendan Boerbaitz, Principal, Deloitte Consulting LLP; Jaci Smith, CEO, Blackbook; Altaf Rizvi, Head of Product – Traveler …
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GLO Global Loyalty Predictions 2026: Marcus Puffer, VP Global Loyalty Strategy, IBS Software Services
by GLOby GLO2025 marked a shift from AI experimentation to the need for meaningful application in loyalty. As technological transformation accelerates, organisations face the challenge of balancing speed with commercial and operational …
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In 2025, loyalty programme changes began to surface financially, highlighting the need for better forecasting and financial discipline. Proving incremental value and ROI remains the central challenge—and opportunity—for 2026. As …
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2025 marked a shift from siloed loyalty models toward unified infrastructure across multi-vertical ecosystems. Fragmentation and legacy systems continue to limit everyday relevance. In 2026, the opportunity lies in evolving …
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GLO Global Loyalty Predictions 2026: Olivia Wasniewski, Head of EuroBonus Program, SAS
by GLOby GLOIn 2025, loyalty moved beyond frequent flyers toward broader everyday engagement, with points evolving closer to a currency and alternative paths to status gaining ground. Inflation-driven recalibration made rewards harder …
