The “Loyalty in France 2025: Market Snapshot” reveals high programme membership but low emotional engagement. French consumers value quality, exclusive rewards, and simplicity over discounts, and remain sceptical of personalisation …
Article News Category: GLO Featured
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GLO Spotlight-Bericht- Loyalty-Markt DACH 2025: Konsumenten schätzen Einfachheit, Datenschutz und sinnvolle Belohnungen (German)
by GLOby GLODie DACH Loyalty Snapshot 2025 zeigt: Verbraucher in Deutschland, Österreich und der Schweiz sind selektiv und wertorientiert. Trotz 9,9 Programmen pro Person dominiert Mehrwert über Neuheit. Supermärkte führen, Hotels schlagen …
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GLO Featured Report. DACH Loyalty Market in 2025: Consumers Value Simplicity, Privacy, and Purposeful Rewards (English)
by GLOby GLOThe 2025 DACH Loyalty Market Snapshot reveals a mature, cautious consumer base across Germany, Austria, and Switzerland. While the region averages 9.9 loyalty programme memberships, engagement is selective and driven …
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Tony (#openforprojects) is an accomplished business leader with nearly two decades of experience spearheading large-scale transformation projects. Known for delivering strategic, high-impact change, Tony has led innovative programs in loyalty, …
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GLO Experts. Bruce Lahood on Loyalty Subscriptions Strategy: Marketing Mistakes and Commercial Opportunities
by GLOby GLOBruce Lahood (#openforprojects) a global loyalty expert, outlines key strategies and pitfalls in designing subscription-based customer loyalty programs. He emphasizes customer-centric design, value exchange, lifecycle marketing, and enterprise-wide integration to …
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Jeffrey Goh, Chairman of GLO & Gulf Air Group CEO: Alliances Must Evolve to Match Carriers’ Shifting Strategies
by GLOby GLOGulf Air CEO Jeffrey Goh has called for a fundamental rethink of how global airline alliances operate, urging them to adapt to the increasingly diverse and dynamic strategies of modern …
