Brazil leads the world in loyalty participation, boasting one of the highest loyalty memberships per person (among the researched countries). However, only 46% of consumers report that rewards influence their …
Article News Category: GLO Featured
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The Loyalty in the UK 2025 report reveals a highly saturated yet pragmatic market where 97% of Britons participate in loyalty programmes, with supermarkets dominating at 57%. UK consumers prize …
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GLO analysis. Air Canada Aeroplan’s 2026 Overhaul: From Miles to Money and the New SQC Era
by GLOby GLOOn August 6th Air Canada announced the biggest shift in its Aeroplan loyalty program in years. Effective January 1, 2026, Aeroplan members will see a complete change in how they …
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GLO Featured Report. Loyalty in the USA 2025: Birthplace of Loyalty & Home to the Most Loyal Consumers.
by GLOby GLOThe “Loyalty in the USA 2025: Market Snapshot” highlights the U.S. as the world’s most loyalty-driven market, with near-universal membership and strong consumer attachment. Americans value discounts, exclusive rewards, and …
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In this series of articles, Kim Hardaker explores the powerful and unique connection between loyalty and sustainability. She will examine how loyalty programs can integrate sustainability initiatives, enhance their impact, …
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Rapport GLO. La fidélité en France 2025: Aperçu du marché. La fidélité sans fidélité? (French)
by GLOby GLOL’étude “Fidélité en France 2025: Aperçu du marché” révèle un taux d’adhésion élevé aux programmes, mais un faible engagement émotionnel. Les consommateurs français privilégient la qualité, les récompenses exclusives et …
