Article News Category: Germany, Austria, Switzerland

The joint implementation project will begin during 2025 with the aim of fully migrating the existing BahnBonus loyalty program to the modular platform Comarch Customer Loyalty Management (CLM) as part …

By enabling merchants to retain distinct brand identities and value propositions that resonate beyond purely transactional decision-making, the Alliance will drive innovation with hyper-personalization, immersive 3D shopping experiences, frictionless automation, …

The revamped loyalty structure, named the Explora Circle, is designed to go beyond traditional points-based systems. It celebrates guests who choose to sail repeatedly with Explora Journeys by offering exclusive …

The new capital will accelerate ongoing innovation of the Talon.One platform and strengthen the company’s leading market position in the US, UK, Europe, and APAC. The investment will focus on …

The Sparkassen’ partnership with PAYBACK is ready to go: from July 1, 2025, Sparkassen customers will be able to collect PAYBACK points easily and conveniently when paying with their Sparkassen …

Lufthansa was named the world’s most family-friendly airline. This prize from the World Airline Awards 2025 was presented by the market research institute Skytrax at the Paris Air Show.

SWISS is adding its first-ever own-creation cocktail to its beverage range on board. The ‘SWISS Alpine Essence’ is a light and floral homage to the White Negroni that will be …

The PAYBACK GROUP not only inspires 34 million customers with its PAYBACK bonus program, but also impresses as an attractive employer.

SWISS will be taking its premium inflight guests on a culinary journey to sunny Southern Switzerland from 4 June onwards. For the latest chapter in the airline’s ‘SWISS Taste of …

Newly designed lounge impresses with its timeless elegance, stylish design and comfortable ambience Premium experience for Lufthansa guests at Munich Airport. (Image: Lufthansa)