Article News Category: Geolocation

The new solution allows retailers to deliver and execute precisely targeted rewards and incentives to members at the exact moment of purchase, processing complex loyalty calculations faster than a Google …

With this capability, retailers can automatically send push notifications to customers’ phones the moment they enter a designated area. By setting up these zones, retailers can drive foot traffic and …

Celerant Technology has introduced geo-fencing in its mobile shopping apps, enabling retailers to send location-based push notifications that drive nearby consumers into stores and boost sales.

TripIt, the travel-management app from SAP Concur, has expanded its Neighborhood Safety Scores — powered by GeoSure — to include safety data not only for hotels and activities, but now …