Article News Category: France, Belgium & Netherlands

Brussels Airlines, Beobank and Mastercard are launching the first card that comes with a miles programme designed specifically for self-employed professionals and business owners: a unique offer in Belgium. The …

Brussels Airlines has appointed Glenn Verhasselt, the two-Michelin-star chef of Sir Kwinten, as its new Star Chef from January 2026. Business Class passengers on long-haul flights will enjoy rotating menus …

Supported by its fast-growing loyalty program, ALL Accor, counting more than 100 million members worldwide, Accor is uniquely positioned to lead in the evolving travel landscape. With the hospitality industry’s …

In EMEA, Radisson Blu is cementing its position as Europe’s leading upper-upscale brand, with landmark signings and openings in France, Germany, Türkiye, and Montenegro.

This addition further strengthens the strategic partnership and enhances travel options between Europe and the Asia Pacific region.

The new hotels will be located throughout France, strengthening an already existing portfolio of midscale and upscale business, leisure, and long-stay accommodations. All properties will participate in Choice Privileges, the …

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Loyalty in Benelux is defined by pragmatism and digital maturity. Consumers value discounts and rewards above status perks, with supermarkets and e-commerce driving most engagement. Wallet integration, instant redemption, and …

The main risk lies in public AI models like ChatGPT, which are not designed to handle sensitive guest information. Uploading personal data — names, preferences, or booking histories — could …

By integrating the Realtime-XLS solution, Finshape is extending its Digital Bank Operating System (DBOS) with advanced loyalty capabilities that allow banks to reward customer behaviour, strengthen customer engagement and organically …