Article News Category: Europe & UK

Waitrose has expanded its “Little Treats” rewards program nationwide, allowing MyWaitrose members to earn up to three monthly perks — including free items or discounts of up to £5 — …

Following a successful launch in July 2025 with regional Sparkasse partners, Sparkasse customers can now also collect points at major PAYBACK partners EDEKA, Netto Marken-Discount, Marktkauf, and trinkgut when they …

Wizz Air will launch a December trial of its new premium “Wizz Class” ticket, offering extra space, priority boarding, and added baggage perks for a higher fare.

Pay with Points lets Velocity members instantly redeem their frequent flyer points for purchases – no manual transfers, no guesswork, just money effortlessly back into their account. Designed for points-savvy, …

As consumers increasingly seek experiences over transactions, RoarFun™ demonstrated how emotion, competition, and technology can redefine how people interact with retail spaces. According to global marketing research, brand experiences are …

New Look’s Club New Look is more than just a discount programme; it’s a strategic move to combine data, digital engagement, and community building—a reflection of how modern retail loyalty …

In EMEA, Radisson Blu is cementing its position as Europe’s leading upper-upscale brand, with landmark signings and openings in France, Germany, Türkiye, and Montenegro.

New Look has launched Club New Look, a free loyalty scheme offering exclusive discounts, early sale access, birthday treats, and personalised offers. With a focus on instant perks and seamless …

Lufthansa Allegris, the airline’s latest onboard travel experience designed for long-haul routes, is now available on flights from Munich, Germany, to Tokyo’s Haneda Airport, effective today, Monday, 27 October 2025.

The ferry and hotel operator Tallink Grupp has revamped its Club One loyalty programme — introducing upgraded tiered discounts, deeper personalisation and broader partner benefits — to serve its more …