Article News Category: Europe & UK

My Waitrose members can now access offers directly through the Uber Eats app by linking their loyalty account. The new scheme is open to both existing and new My Waitrose …

IAG’s loyalty division performed particularly well, with a 17% rise in Avios points issued and a 15% increase in redemptions. British Airways Holidays also saw steady growth, recording an 8% …

The company has partnered with Vyntelligence (also known as Vyn), whose Agentic Video Intelligence platform is being integrated into Currys’ customer support workflow—marking what Currys describes as a retail-first application …

Back in 1997, Mastercard launched what would become one of the most iconic campaigns in the world: “There are some things money can’t buy. For everything else, there’s Mastercard.” What …

Erste Bank und Sparkasse wins tender for credit card portfolio in Austria. Mastercard remains payment service provider. Change will take place at the beginning of 2026

The joint implementation project will begin during 2025 with the aim of fully migrating the existing BahnBonus loyalty program to the modular platform Comarch Customer Loyalty Management (CLM) as part …

Afternoon Tea-quila will be available from 11th August to 24th August from 1pm – 4pm to celebrate Virgin Atlantic’s new three times weekly service from London Heathrow to Cancun.  The …

Airline earns three-year recognition milestone from Telegraph Travel, crowned as ‘Best Long Haul Airline’ at the Telegraph Travel Awards in 2023 and 2025; as well as ‘World’s Best Airline’ in …

L’étude “Fidélité en France 2025: Aperçu du marché” révèle un taux d’adhésion élevé aux programmes, mais un faible engagement émotionnel. Les consommateurs français privilégient la qualité, les récompenses exclusives et …

The “Loyalty in France 2025: Market Snapshot” reveals high programme membership but low emotional engagement. French consumers value quality, exclusive rewards, and simplicity over discounts, and remain sceptical of personalisation …