Personalisation and gamification shaped loyalty programmes in 2025, supported by growing customer data and stronger analytics. At the same time, cost pressure, customer fatigue, and rising technology complexity created challenges. …
Article News Category: Europe & UK
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Comarch Signs New Contract with ExxonMobil to Implement Loyalty Platform in European Markets
by GLOby GLOThis agreement marks a significant expansion of the existing cooperation between the two companies, which began in the United States. The new project will see Comarch deploy its technology to …
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Parloa Valued at $3 Billion with $350M Series D to Lead Agentic AI for Customer Experience
by GLOby GLOThe company will use the funds to continue its global expansion focused on the U.S. and Europe, enhance its AI Agent Management Platform (AMP) with further industry-defining functionality, and launch …
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Asda has launched a new price strategy to undercut Tesco, Sainsbury’s and Morrisons’ loyalty deals, offering lower prices on over 2,300 everyday items without requiring a loyalty card. Part of …
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