Article News Category: Entertainment, Sport & Gaming

In partnership with Tickitto, a live event and ticketing platform, CTS clients and their members now have seamless access to concerts, sports, theatre, and cultural events — all integrated into …

Hilton bolsters Korean portfolio with signing of 1,275‑room integrated resort hotel (Image: Hilton)

Tony Piedade explores how loyalty programs in sport can both strengthen fan engagement and generate predictable revenue, but questions whether they risk commodifying passion by prioritising transactional rewards over authentic …

From surprise drops to deeply personal storytelling, from community empowerment to a loyal tribe of superfans, Swift’s brand strategy offers a masterclass in customer experience (CX), loyalty, tribal belonging and …

The partnership also extends into the digital sphere, featuring extensive brand integration on Euroleague Basketball’s platforms and exclusive co-created content. Fans can also expect a slate of innovative activations aimed …

Minarik will lead marketing strategy and execution across EQC’s properties, driving performance, loyalty, and brand growth for one of the Pacific Northwest’s premier gaming destinations.

As part of the partnership, Notre Dame Athletics will use Allegiant’s services not only to offer fans, students, and alumni affordable and convenient travel options, but also to transport many …

Starting this season, fans who recycle batteries at participating Batteries Plus locations in Texas, Oklahoma, and surrounding areas will be entered for chances to win once-in-a-lifetime Cowboys prizes, including sets …

Members in Greater China can now redeem points for KPL match tickets and exclusive fan packages, unlocking a more engaging and thrilling live experience. By bringing the passion of esports …

BC.GAME, a global online entertainment platform offering a wide range of casino and sportsbook experiences, has launched a status match for new users transferring from other gaming platforms.