Article News Category: Data Sourcing / 3rd-party & Zero-party Data

Contentful empowers marketing and merchandising teams to stage experiences and make changes in minutes rather than days, to deliver faster commerce experiences that increase conversions.

The partnership will focus on driving digital transformation across Africa and other regions, helping leading and aspiring brands improve their employee experience, operational efficiency, customer experience, and revenue growth.

The fashion streetwear and sportswear brand has embraced a MACH approach to drive innovation across its retail business.

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announces the launch of Merkle GenCX, a unique offering that uses the power of generative AI to deliver more impactful …

L’Oreal Australia and New Zealand, under the leadership of their newly appointed Chief Digital Marketing Officer (CDMO) Georgia Hack, are strategically investing in data, analytics, and customer experience to shape …

Customer service and support leaders across industries and business models benchmarked their plans for 45 established and emerging technologies and capabilities:

This collaboration aims to revolutionise customer experience management for enterprise brands and retailers.