Article News Category: Data Sourcing / 3rd-party & Zero-party Data

VSBLTY will utilize its DataCaptor software, camera and sensor technology with its artificial intelligence (machine learning and computer vision) to provide anonymous  real-time shopper analytics and audience impression measurement.

The report identifies 26 notable vendors. B2C marketers can leverage this report to grasp the benefits they can anticipate when engaging with a loyalty services provider. They can also gain …

The Attain Platform, launched in beta in July, will equip Camelot’s clients with access to the company’s first-party commerce data set, which includes over half a billion dollars of daily …

Numerous retailers are currently testing loyalty programs as a means to incentivize repeated purchases. However, on average, consumers are members of over four loyalty programs; nevertheless, only around two-thirds of …

“To meet the demands of empowered tech-savvy buyers and drive supply chain networks, retail organizations must adopt omnichannel demand-driven fulfillment strategies. These strategies require understanding buyer preferences and aligning operating …

Over the initial four weeks of the program, Patron Points processed nearly 34,000 Altria P+ discounts to consumers.

A recent survey conducted by Grocery Doppio in the grocery industry has uncovered opportunities for retailers to capitalize on technology and shopper data. This poses a significant challenge to third-party …

The company attributes its consistent recognition to the Genesys Cloud CX™ platform, an API-first cloud platform with expansive global availability; an extensive worldwide partner and developer ecosystem; and advanced AI, …

This collaboration marks a significant step forward in the John Lewis Partnership’s digital transformation of its much loved brands, John Lewis and Waitrose, and its ambitions to provide customers with …

Retailers like Gelson’s Markets and Stew Leonard’s are using Instacart Storefront and Storefront Pro to build custom content and shoppable campaigns