By leveraging SoundCommerce’s actionable data insights alongside Cordial’s personalized messaging solutions, retail brands can now provide real-time, data-driven interactions that foster customer loyalty and maximize revenue opportunities.
Article News Category: Data Sourcing / 3rd-party & Zero-party Data
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The Salesforce Partner Advisory Boards bring together valued partners to provide feedback and guidance to Salesforce. The contributions of each board will help shape the future of Salesforce programs, products, …
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Bonsai Data Solutions Introduces Overstory, the Marketing Industry’s First-ever, First-party Data Platform
by GLOby GLOBusiness Leaders and Marketers Can Activate Their Own First-party Data, Gain a Unified View Across Sales and Marketing, and Say Goodbye to Third-party Data Reliance.
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Vericast’s NXTDRIVE™ Only Customer Data Marketing Platform to Unite, Enrich and Activate First-Party Data Across Digital and Print Channels
by GLOby GLONXTDRIVE is built on Vericast’s more than half-a-century of data insights, technology innovations, and campaign expertise to make it easier for marketers to engage customers in a more meaningful and …
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The model provides privacy, security, marketing, and data teams with the resources to transform their privacy programs from tactical compliance initiatives that mitigate risk, to strategic customer trust imperatives that …
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Bill’s initiatives will include propelling Astound’s growth, reaching into new verticals and capabilities (with an increasing focus on artificial intelligence and data), and setting and executing the vision and strategy …
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GLO Interview at WAF Lisbon: Massimo Morin, Global Head of Travel/ Passenger Airlines, AWS – Part 1 of 2 (Full Interview)
by GLOby GLO0:00 – Introduction • 1:01 – on most significant developments in loyalty technology in 2023 • 3:51 – on Artificial Intelligence • 7:07 – on single view of the customer …
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