Article News Category: Data Sourcing / 3rd-party & Zero-party Data

Travlr Network’s new white paper argues that airlines should add an identity layer to the start of the shopping process so they can recognize travelers earlier and deliver more relevant, …

By productizing its first-party purchase data, Instacart is allowing brands to subscribe to actionable insights that can influence sales-driving Instacart Ads strategies while also informing broader decision-making across omnichannel consumer …

This collaboration will introduce inteQ’s Genesis Data platform to leading brands across retail, hospitality, restaurant, and e-commerce sectors, enabling them to unlock deeper customer insights and enhance their customer engagement …

Google has unveiled an enhanced feature in its search infrastructure that empowers businesses to highlight loyalty perks—such as exclusive pricing, member-only points, and special services—directly within search results.

Reklaim Invest allows Canadian users of the Reklaim platform to redeem their accumulated points for publicly traded shares in Reklaim (MYID) – offering a new way to invest in a …

agentQ is autonomous AI that provides real-time customer insights, empowering businesses to convert siloed customer signals from 100+ unstructured customer feedback sources into actionable recommendations to build exceptional products and customer …

The Identity Resolution Software Market is poised for significant growth as businesses increasingly prioritize accurate, unified customer data to drive personalized marketing and operational efficiency.

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