The 2025 DACH Loyalty Market Snapshot reveals a mature, cautious consumer base across Germany, Austria, and Switzerland. While the region averages 9.9 loyalty programme memberships, engagement is selective and driven …
Article News Category: Country & region specific
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Collinson: Happiness is the new brand currency: 8 in 10 Asia Pacific consumers rely on brands for unique, transformative experiences
by GLOby GLOCollinson International, a global leader in airport experiences and customer engagement, has released its new APAC research, “2025 Asia Pacific Consumer Happiness Report: How to Generate Lifetime Customer Value in …
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Amex GBT Survey: European Business Travelers Favor Rail for Productivity Over Sustainability
by GLOby GLOA survey by American Express Global Business Travel shows that 47% of business travelers in the UK, France, and Germany choose rail over air or car for productivity, surpassing sustainability …
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The report reveals that as consumers become overwhelmed with digital marketing, younger populations are embracing direct mail. Gen Z and Millennials view direct mail as a trusted and personalized channel …
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Intouch Insight’s 2025 Convenience Store Trends Report Maps the Next-Gen Playbook for Operations & CX Leaders
by GLOby GLOLoyalty has strong potential—but only if properly executed. Data shows that 72% of convenience store shoppers are already enrolled in loyalty programmes, and 85% are willing to join when rewards …
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Spiro® Previews Research During Cannes Lions Showing Experiential Marketing Drives Revenue Growth
by GLOby GLOIn today’s climate of economic uncertainty and tightened budgets, marketers are under mounting pressure to prove business ROI—and experiential has long been one of the most powerful, yet hardest-to-measure, channels …
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Alter Agents Study Finds Consumer Sentiment Shifting: Loyalty is in, Luxuries Are Out, and Financial Caution is Growing
by GLOby GLO2025 Consumer Sentiment Study shows Americans are cutting non-essential spending, turning to rewards programs, and preparing for a tougher economic year ahead.
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Global travel intelligence firm Mabrian, part of The Data Appeal Company – Almawave Group, unveiled five key trends shaping international tourism across Latin America’s six leading destinations: Mexico, Costa Rica, …
