The inaugural report identifies which brands are creating experiences that build the strongest connections with consumers today.
Article News Category: Country & region specific
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New Research Exposes the Blind Spot in Modern Marketing: Technology Can Target, But Can’t Connect
by GLOby GLOThe research reveals a stark disconnect: While 88% of Americans see marketing messages from the same brand across their digital ecosystem, only 24% feel that these messages fit their lifestyle. …
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The Ongoing Evolution of Convenience Store Shoppers: Loyal, Frequent, and Looking for More, According to Acosta Group
by GLOby GLONew findings from Acosta Group’s Convenience Store Shopper Study show that today’s c-store customers shop for convenience but are increasingly motivated by curated product selections and compelling promotions – factors …
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59% of Consumers Say Rewards Make Them More Loyal to a Brand, New Research From PayPal and Reach3 Insights Finds
by GLOby GLOUsing Reach3’s conversational, mobile-first approach, the study revealed that consumers’ preferences go far beyond dollars and cents, and that rewards drive loyalty, shape behaviors, and deliver emotional benefits that influence …
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New Akeneo Survey Reveals Reviews, Transparency, and Trust Outweigh Discounts in 2025 Holiday Shopping
by GLOby GLOThe survey highlights the impact of evolving customer behaviors, economic pressures, and the impact of AI-driven shopping experiences on the 2025 holiday shopping season and major deal-day events. Results validate …
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Survey: AI and Agentic Commerce Gain Ground, But Adoption Hinges on Savings and Consumer Protections
by GLOby GLO“Each of our four annual consumer surveys have revealed meaningful trends as consumers navigated the pandemic, inflation and now the rise of AI. What’s consistent is a growing reliance on …
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Intouch Insight Study: C-Stores Narrow the Gap with Restaurants for Key Metrics in Third-Party Delivery Study
by GLOby GLO“Earning loyalty in delivery comes down to the details,” said Sarah Beckett, Vice President of Sales and Marketing at Intouch Insight. “Our findings show that accuracy, speed, and even a …
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Shoppers Warm to AI: 45% Say They Don’t Care if Product Picks Come from Humans or Algorithms, Constructor-Shopify Report Finds
by GLOby GLOThese findings come from the third annual State of Ecommerce report, a comprehensive look at how shoppers buy online in 2025. Based on an online survey of more than 1,500 …
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Loyalty in Benelux is defined by pragmatism and digital maturity. Consumers value discounts and rewards above status perks, with supermarkets and e-commerce driving most engagement. Wallet integration, instant redemption, and …
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The 2025 results confirm a powerful truth: restrooms aren’t just functional spaces – they’re a mirror of a facility’s management, brand, and values. Whether they fall short or exceed expectations, …
