Three central movements were announced. The first is the creation of a private label strategy, seen as an opportunity to offer quality items at more affordable prices and strengthen customer …
Article News Category: Brazil
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Mercado Puntos Unveils New Tier System With Personalised Bonuses and Multi-Partner Rewards in Mexico and Brazil
by GLOby GLOMercado Libre has rolled out a major upgrade to Mercado Puntos, introducing a redesigned tier structure in Mexico and Brazil that brings personalised milestone bonuses, deeper engagement mechanics and expanded …
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GLO Featured Report. Loyalty in Brazil 2025: Market Snapshot. Brazil’s Loyalty Revolution. Digital- First, Value-Driven, Yet Hard to Win
by GLOby GLOBrazil leads the world in loyalty participation, boasting one of the highest loyalty memberships per person (among the researched countries). However, only 46% of consumers report that rewards influence their …
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The partnership transforms how members explore South America. Etihad Guest members can now use their miles to discover Brazil’s cultural capitals – from the bustling streets of São Paulo to …
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AeC Receives Frost & Sullivan’s 2025 Brazilian Company of the Year Award for Excellence in Customer Experience Management
by GLOby GLOThe company is recognized for innovation, operational excellence, and customer-centric digital transformation in Brazil’s fast-evolving CXM landscape.
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Expanding on the success of alternative payments and cards in LatAm digital commerce, Spreedly and EBANX announce partnership
by GLOby GLOThe agreement will enable companies like Busbud and Rocket Travel by Agoda to offer local payment methods, such as Pix, e-wallets, and local cards.
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Azul remains optimistic about the advantages of a potential merger with domestic competitor GOL, emphasizing the key benefits it foresees for both consumers and the Brazilian aviation market. The integration …
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Known as the world’s largest and most thrilling festival, Carnaval is a celebration of culture, music and dance that draws millions to Brazil every year, and Delta makes it easy …
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