Article News Category: Airlines & Alliances

Personalisation and gamification shaped loyalty programmes in 2025, supported by growing customer data and stronger analytics. At the same time, cost pressure, customer fatigue, and rising technology complexity created challenges. …

In the Predictions 2026 interview, Nejib reflects on Skywards’ 25th anniversary and on continued investment in experiential loyalty through platforms such as Skywards Exclusives. Looking ahead to 2026, opportunities centre …

Emirates is developing new vegan dishes focused on whole, minimally processed plant foods, without meat substitutes. Inspired by traditionally plant-forward cuisines, they will be introduced onboard in 2027. The airline …

Six-Year partnership announced between Dubai’s oldest golf event in the Middle East and Emirates. Airline first sponsored this tournament in 1989 and today supports 21 golf tournaments globally. Emirates continues …

The airlines aim to expand and enhance the product and service offerings, enabling seamless connections and more route options, and allowing customers to book flights across both airlines under a …

The agreement introduces a range of benefits for Air India’s and Saudia’s guests, boosting connectivity, enhancing travel experience, strengthening network access, maximising flight options, and supporting growing demand across tourism, …

The HBX Group Travel Trends Report 2026 shows travel shifting toward bold, experience-led journeys. Travellers seek authenticity, creativity, play, and cultural immersion, with social media and AI shaping discovery and …

Wizz Air has launched Wizz Class, a new travel option for passengers who want more privacy and comfort without paying business-class prices. The service offers extra personal space by keeping …

PKFARE has partnered with Citilink to broaden the airline’s global distribution. Through a direct connection, over 2,000 travel sellers gain full access to Citilink’s fares and ancillaries, supporting the carrier’s …

Sabalenka reveals first tennis inspired Grand Slam tennis livery on A380. (Image: Emirates)