Dunelm has launched a new mobile app featuring AI-powered search, integrated loyalty rewards and real-time stock availability. The app allows customers to find products more easily, track offers and check in-store inventory, supporting Dunelm’s broader omnichannel and digital growth strategy. (Image: Dunelm)
GLO27 February 2026
Dunelm has introduced a new mobile app designed to enhance the digital shopping experience with artificial intelligence-powered search, integrated loyalty rewards and real-time stock visibility.
The UK homewares retailer said the app forms part of its broader digital transformation strategy, aimed at strengthening omnichannel engagement and making it easier for customers to browse, shop and manage purchases across devices.
AI-Powered Product Search
At the heart of the new platform is an AI-driven search function that helps customers find products faster and more intuitively. The upgraded system improves search accuracy by understanding natural language queries, interpreting style preferences and delivering more relevant product recommendations.
Shoppers can use conversational phrases—such as describing colours, room types or design aesthetics—and receive tailored results, reducing the need for exact product names or filters.
The AI capability is also designed to improve product discovery, helping customers uncover complementary items across Dunelm’s extensive home categories, from bedding and curtains to furniture and décor.
Built-In Loyalty Rewards
The app integrates Dunelm’s loyalty programme, allowing customers to track rewards, access personalised offers and redeem benefits directly within the platform.
By centralising loyalty features, Dunelm aims to encourage repeat purchases and strengthen customer retention. Users can manage their accounts, view purchase history and receive targeted promotions based on browsing and buying behaviour.
The move reflects a wider retail trend of embedding loyalty deeper into digital ecosystems, ensuring rewards are visible and easily redeemable at every stage of the shopping journey.
Real-Time Stock Availability
Another key feature is enhanced stock visibility. The app provides live updates on product availability both online and in local stores, enabling customers to:
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Check in-store stock before visiting
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Reserve items for click-and-collect
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Make faster purchase decisions
Improved inventory transparency is expected to reduce customer frustration and support store traffic by giving shoppers greater confidence that items are available nearby.
Strengthening Omnichannel Retail
The launch reinforces Dunelm’s omnichannel strategy, which blends physical retail with e-commerce and mobile engagement. With customers increasingly shopping via smartphones, the dedicated app offers a more streamlined and personalised experience than a traditional mobile website.
By combining AI search, loyalty integration and stock tracking in a single platform, Dunelm aims to simplify the path from inspiration to purchase while strengthening long-term customer relationships.
The retailer said the app is now available to download, with further enhancements planned as customer feedback is incorporated into future updates.
Source: Dunelm
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