The Forrester evaluation noted that Omnicom's "vision of connected commerce differentiates by spanning both demand and loyalty across physical stores, online marketplaces, and direct-to-consumer (DTC) experiences. Co-innovation with partners like Adobe and Salesforce is at scale within a broad partner network, including with retail partners like Amazon, TikTok Shop, and Walmart."
GLO17 February 2026 – Omnicom, the world’s leading marketing and sales company, today announced it has been named a Leader in “The Forrester Wave™: Commerce Services, Q1 2026″ by Forrester Research, Inc.
Within Forrester’s 23-point evaluation, Omnicom received the highest scores possible in 18 criteria, including B2C commerce strategy development process; vision; innovation; AI-powered commerce strategy, technology, and ops; retail media activation, buy, and run; awards in creativity; digital shelf, data, and analytics; CRM and loyalty program design; physical store merchandising; partner ecosystem; pricing flexibility and transparency; and global delivery strategy.
This recognition follows Omnicom’s 2024 acquisition of Flywheel Digital, a global leader in digital commerce. The addition of Flywheel established Omnicom as one of the world’s largest buyers of retail media, with more than $10 billion of retail media under management. Access to Flywheel Commerce Cloud – the largest digital transaction dataset – solidified Omnicom’s position as a global leader in connected commerce experiences across hundreds of retailers and digital marketplaces, including Amazon, Walmart, Target, Alibaba, and more.
In November 2025, Omnicom strengthened its elite data foundation through its acquisition of Interpublic. The transaction provided access to Acxiom Real ID™, the largest and most ethically sourced identity in the industry spanning 2.6 billion verified global IDs. Omnicom further enhances this identity with trillions of media, content, cultural, and commerce signals – including those from Flywheel Commerce Cloud – as well as the industry’s most advanced ID-less solutions. Combined, its data and identity provide the most comprehensive, high-fidelity view of consumers and their behavior worldwide.
Omnicom’s commerce offering is powered by Omni, its AI-driven marketing intelligence platform. Built on Acxiom Real ID™, enriched with real-time commerce signals from Flywheel Commerce Cloud, and strengthened by cross-platform identity intelligence, Omni gives teams a reliable, shared view of consumers and performance. With a consistent source of truth from planning through performance, teams can make sharper strategic decisions.
Omnicom’s leadership in connected commerce is bolstered by its deep in-store retail capabilities and the commerce technology leadership of Credera, its digital transformation consultancy. Together, these capabilities position Omnicom as a commerce powerhouse that helps clients accelerate into the rapidly expanding digital commerce and retail media sectors.
The Forrester evaluation noted that Omnicom’s “vision of connected commerce differentiates by spanning both demand and loyalty across physical stores, online marketplaces, and direct-to-consumer (DTC) experiences. Co-innovation with partners like Adobe and Salesforce is at scale within a broad partner network, including with retail partners like Amazon, TikTok Shop, and Walmart.”
“Our ranking in this Forrester Wave™ confirms Omnicom’s leadership in commerce services,” said John Wren, Chairman and CEO of Omnicom. “With the integration of Flywheel and Acxiom into our commerce capabilities, we’ve built the industry’s most powerful intelligence engine that will help our clients transform every consumer touchpoint into a driver of measurable sales growth.”
“Omnicom offers outstanding commerce strategy development and execution in most facets of commerce, including physical point-of-sale solutions, CRM and loyalty programs, retail media, and commerce organization design,” the report continues. “Customers praise Omnicom’s ability to perform as a single agency, giving them access to a large talent pool. They acknowledge it’s unlikely they will encounter a challenge Omnicom hasn’t already tackled.”
To learn more, read the full report: The Forrester Wave™: Commerce Services, Q1 2026.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
About Omnicom
Omnicom (NYSE: OMC) is the world’s leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni, Omnicom’s Connected Capabilities unite the company’s world‑class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients’ most critical growth priorities. For more information, visit www.omc.com.
SOURCE Omnicom Group Inc.
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
