Location: Hong Kong, Hong Kong SAR. Click inside to apply.
Hyatt
Manager, Loyalty & Partnership Marketing, Asia Pacific is responsible for driving the growth and engagement of World of Hyatt members through development and execution of loyalty marketing strategies that enhance Hyatt’s brand reputation and drive measurable business results – including member acquisition, activation, retention, and incremental revenue, with an initial and primary focus on Greater China while supporting its growth across the wider Asia Pacific region.
This position is responsible for identifying, negotiating, activating, and marketing impactful B2C partnerships across diverse sectors — including travel, lifestyle, retail, and well-being — leveraging these collaborations as key enablers to accelerate loyalty and commercial outcomes. These partnerships will strengthen the World of Hyatt ecosystem, enhance member value and brand differentiation, elevate engagement, and deliver tangible long-term impact.
The role requires a strong understanding of loyalty strategy, extensive partnership experience, and a solid marketing background, with a proven track record of building high-performing collaborations and the ability to translate strategic insights into execution that delivers measurable results within a broader commercial ecosystem.
Reporting to the Regional Vice President, Loyalty & Partnership, ASPAC, this role partners cross-functionally with Commercial Services, Finance, Legal, Operations, and other key stakeholders – including global teams, to ensure strategies and initiatives are aligned with Hyatt’s loyalty strategy, drive incremental revenue, and enhance brand awareness and advocacy in-market.
1. Driving Loyalty Growth Strategies via Partnership (Regional with Greater China Focus)
• Identify, develop, and activate high-impact partnerships that drive member acquisition, activation, retention, and incremental revenue across the Asia Pacific region, with a primary focus on Greater China.
• Evaluate new opportunities across key sectors (e.g., travel, retail, lifestyle, well-being) to enhance brand relevance, member engagement, and commercial performance.
• Develop partnerships that deliver both commercial incrementality and member relevance, creating distinctive and differentiated collaborations that address market gaps and enable World of Hyatt to connect with members in unique and emotionally resonant ways.
• Lead the end-to-end partnership lifecycle — from opportunity assessment and business case development to contracting, activation, and ongoing optimization.
• Leverage data, insights, and member feedback to guide decisions, ensure local relevance, and drive both financial performance and emotional loyalty, working closely with Commercial Services, Finance, Legal, and Operations, among other key stakeholder teams to bring initiatives to life effectively and efficiently.
2. Activation & Performance
• Lead the end-to-end partnership lifecycle — from negotiation and contracting through activation, reporting, and optimization.
• Collaborate cross-functionally to ensure seamless execution, integrated marketing activation, and timely delivery of partnership commitments.
• Develop KPIs and reporting frameworks to measure partnership effectiveness in driving loyalty and commercial outcomes.
• Partner cross-functionally to deliver seamless execution and integrated marketing activations, ensuring timely delivery of partnership commitments and elevating the strategic visibility of partnerships to maximize business impact, audience relevance, and brand differentiation — strengthening Hyatt’s brand equity and reinforcing what World of Hyatt represents in the market.
3. Cross-Functional & Regional Collaboration
• Partner with Commercial Services, Finance, Legal, and Operations teams to ensure alignment and compliance across all partnership activities.
• Engage with global loyalty teams to localize and scale partnership initiatives for ASPAC markets.
• Act as the regional advocate for World of Hyatt partnerships, sharing local insights and opportunities to influence global strategy.
• Engage with Owner Relations, B2B customers, leadership team, and other stakeholders including colleagues across the region, to communicate the value and benefits of World of Hyatt and its partnerships, fostering advocacy.
4. Data, Insights & Continuous Performance Improvement
• Build business cases and analyze data to guide decision-making and demonstrate partnership value.
• Develop KPIs and scorecards to measure impact on WoH member growth, activation, retention and incremental revenue.
• Optimize performance through ongoing tracking, testing, and refinement of partnership programs.
• Provide regular performance reports to senior stakeholders and recommend strategic adjustments.
Qualifications
• 8–12 years of experience in partnership marketing, B2C partnership development, or loyalty marketing, ideally within travel, retail, lifestyle, financial services, or consumer technology sectors.
• Proven success in designing, developing, and activating innovative B2C partnerships that deliver measurable outcomes in member acquisition, activation, retention, and commercial impact.
• Demonstrated ability to build and manage cross-industry collaborations, with familiarity across sectors such as banks, credit cards, shopping malls, lifestyle, and loyalty programs.
• Deep understanding of loyalty ecosystems and consumer engagement behaviors across Asia Pacific, particularly in China, including digital and social platforms.
• Excellent communication, negotiation, and stakeholder management skills within matrixed global organizations.
• Analytical and creative mindset with the ability to translate data and insights into actionable partnership strategies.
• Fluent in English and Mandarin; proficiency in additional Asian languages is an advantage.
• Bachelor’s degree or equivalent in Business, Marketing, or a related field; MBA preferred.
• Willingness to travel regionally (up to 20%).
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