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Home » Articles » GLO Podcast: GLO Video Interview at ATM 2023 with Siegfried Nierhaus, VP Middle East, Deutsche Hospitality Group

GLO Podcast: GLO Video Interview at ATM 2023 with Siegfried Nierhaus, VP Middle East, Deutsche Hospitality Group

by GLO
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DH's Middle Eastern presence and expansion • Where do you see Deutsche Hospitality in 3-5 years? What is your strategy for the Middle East? • Change of ownership, launch of H Rewards and becoming a loyalty programme with 200m members overnight • Future expansion plans for H Rewards • Partnerships • Use of technologies & big data • How does H Rewards programme differentiate itself • On sustainability

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Source: GLO

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