All you need to know about loyalty this week: Turkish Airlines • Emirates • Etihad • Lufthansa • Qantas • Hong Kong Airlines • Qatar Airways • American Airlines • Spirit Airlines • Southwest Airlines • Delta • Riyadh Air • Singapore Airlines • British Airways • AirAsia • Marriott • IHG • Rotana • Accor • Starbucks • Morrisons • Sainsbury's • Mastercard • Virgin Mobile • Huawei • First Abu Dhabi Bank • Visa • Loyalty Reports • Loyalty Jobs • Loyalty Careers.
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GLOAirlines, Alliances & Airports:
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The extended partnership between Qatar Airways and BWT Alpine Formula One Team builds on a successful multi-year collaboration that was first introduced in 2023. Through co-branded activations, guest experiences, and exclusive branding opportunities, the partnership continues to engage fans and travellers across Formula 1® destinations worldwide.
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Qantas and Surf Life Saving Australia partner with Cody Simpson to champion beach safety this summer Qantas is offering 150 Qantas Points to Frequent Flyers* who complete the Beach Passport, with the chance for one lucky beachgoer to win 1 million Qantas Points. Qantas is also promoting beach safety to its millions of customers by sharing tips in the Qantas App and via inflight announcements.
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Enjoy flexible mileage amounts with Discover Airlines and Air Dolomiti, from March 2026 This update brings Discover and Air Dolomiti in line with the core Lufthansa-Group airlines — Austrian Airlines, Lufthansa, Lufthansa City Airlines and SWISS — which already transitioned to flexible-mileage pricing in June 2025.
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Turkish Airlines and Hong Kong Airlines launch a new collaboration Pursuant to the agreement, Hong Kong Airlines will add Istanbul and popular destinations in Europe, including Paris, London, Barcelona and more to its international network, while Turkish Airlines will extend its reach to other major destinations beyond Hong Kong.
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American brings more learning and laughs to the skies American Airlines has expanded its inflight entertainment to over 1,500 hours of movies, TV, audio and educational content for all ages. New additions include Hey Bear Sensory videos and a Lingokids partnership for young children, plus exclusive access to the first chapters of Harry Potter and the Sorcerer’s Stone via Audible. A new Bravo channel brings popular reality shows on board, giving travellers more ways to enjoy their journey. (Image: American Airlines)
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Lufthansa Group Partners with Klarna and Adyen to Offer Flexible Payment Options for Travelers Lufthansa Group has partnered with Klarna and Adyen to offer travelers new flexible payment options starting mid-November. Customers in Germany, Austria, Belgium, Switzerland and other key markets can now choose to pay in full, “Pay Later,” or use financing for higher-value bookings. The move supports Lufthansa’s customer-centric strategy, combining Klarna’s payment flexibility with Adyen’s global infrastructure. The rollout will expand across all Group airlines by mid-2026. (Image: Lufthansa)
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Delta Launches New “Comfort Basic” Fare as Part of Major Cabin Reorganization Delta is expanding its fare reclassification with a new Comfort Basic tier, launching Nov. 19 in select U.S. markets. Comfort Basic includes extra legroom, overhead bin space, Zone 3 boarding and complimentary drinks but comes with major limits: no upgrades, no seat selection until check-in, fewer SkyMiles, no miles purchase, no same-day changes and nonrefundable rules. With this addition, Delta now offers 12 branded fare categories across its cabins. (Image Delta)
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Southwest Expands Touchless ID Program and Restores Digital Bag Check-In Southwest Airlines is expanding TSA PreCheck Touchless ID to Atlanta, LaGuardia, Portland, Seattle and Salt Lake City after a successful Denver pilot. Rapid Rewards members with PreCheck and a valid passport can opt in via the app for document-free identity verification. Southwest also restored digital bag check-in, letting customers check and pay for up to three bags before arriving at the airport using Apple Pay, PayPal or credit cards.
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Travelport to Offer Riyadh Air’s NDC Content as New Carrier Prepares for Launch Travelport has signed a multi-year agreement to distribute Riyadh Air’s NDC and traditional fares as the new Saudi carrier prepares to launch operations in late 2025 or early 2026. The partnership includes full integration with Riyadh Air’s offer-and-order host system, giving Travelport-connected agencies access to dynamic content and supporting the airline’s goal of becoming a modern, digitally driven global carrier.
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BCD Travel adds British Airways NDC content — a boost for corporate travel retailing BCD Travel has launched British Airways’ NDC content, advancing its strategy to expand NDC access and scale bookings. BCD now connects to NDC from 54 airlines and expects 22 to be fully bookable by year-end. The TMC worked with BA to meet certification and corporate needs. In markets where enabled, NDC already represents 65% of BCD traveler itineraries, highlighting strong adoption in corporate travel.
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Ethiopian Airlines advances modern retailing with NDC using Accelya’s FLX Select Ethiopian Airlines has adopted Accelya’s rapid-deploy NDC solution, FLX Select, to open new revenue streams, cut distribution costs, and improve passenger shopping. The move strengthens its retail strategy and partnerships with travel sellers. Powered by Accelya’s AWS-based FLX ONE platform, the collaboration supports modern Offer and Order retailing as Ethiopian advances its customer-centric innovation goals. (Image: Accelya)
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Fine Dining Takes Flight: Monica Galetti Elevates Singapore Airlines’ Culinary Experience Chef Monica Galetti has teamed up with Singapore Airlines to create seasonal fine-dining menus for Suites, First and Business Class, blending British produce with her Samoan heritage. Dishes such as yellowfin tuna oka, confit lamb and hokey pokey dessert are crafted specifically for altitude and paired with the airline’s award-winning wines. The partnership brings restaurant-level cuisine to the skies, offering travellers a refined, culturally inspired dining experience. (Image: SIA)
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Etihad Airways crowned one of the world’s top airlines in 2025 AirHelp Score The AirHelp Score’s customer opinion rating covers cabin crew, comfort, cleanliness, food and entertainment, while its unique claim-processing score measures how fairly and efficiently airlines handle passenger compensation when flights are disrupted.
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British Airways has been named the first Founding Partner of the revamped Olympia, home to a new 3,800-capacity music venue and a 1,575-seat theatre. Members of The British Airways Club will receive exclusive perks, including reserved ticket access and the ability to earn Avios on select onsite purchases. The airline will also partner with The BRIT School, funding places for nearly 60 students each year. (Image: BA)
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Jetstar Supercharges Qantas Frequent Flyer Earnings with New Loyalty Boost Jetstar has unveiled Qantas Frequent Flyer Extra, a new subscription add-on for Club Jetstar members that finally allows Qantas Frequent Flyers to earn points — even on Jetstar’s lowest fares — plus up to 75 bonus Status Credits each year. The product gives travellers a way to enjoy Jetstar’s low prices while unlocking significantly more Qantas rewards on every eligible flight. (Image: Jetstar)
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Facilitated by Qatar Airways, Ferdinand will invite young people from the hosting cities to experience these world-class sporting competitions and build a sense of belonging.
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SriLankan Airport and Ground Services Rolls Out Self-Check-In Service for Customer Airlines SriLankan Airlines’ Airport and Ground Services has expanded self-check-in for customer airlines at BIA ahead of a winter surge of 300,000 tourists. With 28 kiosks now installed, 15% of SriLankan passengers already use them, easing congestion and improving efficiency. The upgrade supports tourism goals, with Singapore Airlines becoming the first foreign carrier to adopt the system as SriLankan advances digital airport solutions.
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AirAsia rewards Enhances Offerings by Partnering with arrivia to Launch Cruise Booking Platform To celebrate the launch, AirAsia rewards is offering an exclusive bonus earning period for bookings made by 30th November 2025. During this promotional period, members will earn 5 AirAsia points for every USD1 spent, representing a fantastic 25% bonus on their cruise bookings.
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Emirates launches Emirates Signature Series, celebrating sporting greatness and social impact Proceeds from the Emirates Signature Series will benefit the Emirates Airline Foundation, the airline’s non-profit charity organisation providing humanitarian, philanthropic aid and essential services for children from around the world.
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Emirates elevates Thanksgiving with traditional fare on routes to and from US To celebrate the season of gratitude, Emirates will be offering Thanksgiving food, drinks and entertainment on flights to and from Dubai and USA, between the 24-30 of November. Traditional festive fare will also be served in the Emirates Lounges in Dubai, Boston, New York, Los Angeles, and San Francisco.
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Alaska Airlines is the official airline of the Seattle Torrent The partnership celebrates the two brands’ hometown spirit and will offer rewarding moments for fans through Alaska’s top-ranked Atmos Rewards loyalty program.
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Now Boarding to Belize City: Spirit Airlines Launches the Only Nonstop Service from Fort Lauderdale For a limited time Belize City (BZE) travelers to earn up to 1,500 Free Spirit® bonus points with the promotion.
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Hotels & Hospitality:
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Rotana launches Rotana DISCOVERY, connecting members to a world of rewards and recognition Rotana will launch Rotana DISCOVERY on 1 December 2025, replacing Rotana Rewards Select and integrating fully with GHA DISCOVERY. Members gain access to nearly 950 hotels in 100 countries and join a community of 32 million travelers. Guests can earn and spend DISCOVERY Dollars and enjoy perks like upgrades and flexible check-in. Existing members will migrate automatically as Rotana strengthens its global reach and loyalty offering. (Image: Rotana)
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Marriott Auction Exclusive: EDITION & Sotheby’s Unveil Ultimate Lake Como Experience EDITION Hotels, Sotheby’s and jewelry designer DYNE have created an exclusive auction package inspired by Lake Como. The offering pairs a limited-edition jade-and-gold DYNE necklace with a two-night Penthouse stay at The Lake Como EDITION, including spa treatments, fine dining by Chef Mauro Colagreco, a private boat tour, and luxury transport. The experience blends high-end travel, craftsmanship and art in a single, unforgettable escape. (Image: Marriott)
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IHG Hotels & Resorts marks 50 years in Saudi Arabia and opens a new chapter of inspired hospitality IHG’s 50-year legacy in the Kingdom sets the foundation for its next phase of growth as the company strengthens its portfolio, deepens partnerships, and empowers Saudi talent in line with Vision 2030.
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Canada’s Maestro PMS Unveils Upgraded Gift Card Platform to Boost Hotel Loyalty and Brand Impact Maestro PMS has launched an enhanced Online Gift Card module that offers customizable, seasonally themed designs and seamless multi-department redemption, helping hotels strengthen loyalty, elevate branding, and drive repeat revenue.
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Justin Theroux Leads Marriott’s The Luxury Collection Bold New Global Campaign The Luxury Collection has launched a dynamic new campaign starring Justin Theroux as “The Curator,” showcasing the distinctive cultural experiences found across its iconic hotels and resorts worldwide. (Image: Marriott)
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AEG and Marriott Bonvoy Renew Global Partnership Multiyear renewal includes an enhanced focus on music and delivers a more connected fan journey for Marriott Bonvoy members across flagship AEG venues, festivals and live-entertainment events worldwide.
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Cruises:
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Orient Express (Accor) and Guerlain Reveal a Landmark Partnership in Luxury Wellness at Sea Orient Express and Guerlain will debut a Guerlain Spa aboard the Orient Express Corinthian sailing yacht in June 2026, creating a new luxury wellness experience at sea. The 500 m² spa features exclusive Guerlain treatments, wellness retreats and premium amenities. The Corinthian, a 220-meter yacht with 54 suites, blends high design, culture and sustainable innovation. The partnership marks a new era in refined, wellness-focused ocean travel. (Image Accor)
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Retail, E-commerce, F&B, Healthcare:
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Starbucks and Mercedes-Benz High-Power Charging Launches EV Stations Along I-5 Starbucks and Mercedes-Benz High-Power Charging have opened their first joint EV charging hub off I-5 in Red Bluff, California, in time for holiday travel. The site offers ultra-fast chargers up to 400 kW, adding roughly 300 miles in about 10 minutes, and supports all EV brands with both NACS and CCS cables. The partnership blends high-speed charging with the comfort of Starbucks stores and marks the first step toward an electrified I-5 corridor. (Image: Starbucks)
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LEON to Retire Roast Rewards Coffee Subscription as New Owner Refocuses on Quality LEON will end its Roast Rewards coffee subscription on 31 December 2025 as returning owner John Vincent refocuses the brand on quality and operational calm. The scheme’s heavy use strained staff and compromised service. LEON will restore barista training, improve drink consistency and relaunch innovation in 2026, including new “functional coffees.” The move is part of a broader strategy to return the chain to its original values of craft, care and sustainability. (Image: LEON)
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Morrisons Rolls Out 300 Digital Advertising Screens as Part of Major Retail Media Expansion Morrisons will roll out 300 digital entrance screens in a seven-year partnership with Bauer Media Outdoor, marking its first move into DOOH advertising. Launching in Q1 2026, the Waferlite screens offer dynamic, programmatic ads sold jointly by BMO and MMG. The network boosts supplier revenue, supports Morrisons’ digital transformation, and expands BMO’s retail footprint, creating new, high-impact media opportunities at key shopper moments.. (Image: Morrisons)
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Sainsbury’s Nectar Loyalty Scheme Launches on Deliveroo Deliveroo has become the first major UK delivery aggregator to integrate with Sainsbury’s Nectar loyalty scheme. From 27 November 2025, customers can earn Nectar points on Sainsbury’s grocery orders placed through the Deliveroo app. The move strengthens Sainsbury’s digital loyalty strategy and enhances Deliveroo’s grocery offering, giving shoppers a seamless way to collect rewards whether they buy in-store, online or via delivery.
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Lush Launches First-Ever Rewards Club in the UK After Years of Customer Demand Lush has rolled out its first UK rewards programme, Lush Club, responding to long-standing customer demand. The app-based scheme lets shoppers earn points on purchases, unlock exclusive product drops and gain credit for returning packaging. Years in development, Lush Club blends loyalty with sustainability, marking a major digital step for the ethical beauty brand.
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TikTok Shop is gearing up for a record-breaking Black Friday as major retailers, including M&S, Sainsbury’s and Clarks, join forces with influencers on the platform. With more brands tapping into TikTok’s creator-driven commerce and the app launching its biggest Black Friday event yet, unprecedented sales and engagement are expected. (Image: TikTok)
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AO’s Membership Programme Lifts Sales and Profits AO’s strong half-year results were driven largely by the rapid growth and improving performance of its Five-Star membership programme, which boosted customer loyalty, repeat spending, and overall engagement. With higher renewal rates and increased member purchases, the loyalty scheme has become a central engine of AO’s sales and profit growth.
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Entertainment, Sport, Telecom & Social Media:
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Huawei and Virgin Mobile UAE partner to enhance customer experiences across the UAE Huawei and Virgin Mobile UAE have formed a strategic partnership that pre-loads the Virgin Mobile app onto new Huawei smartphones and tablets. The integration, part of Huawei’s out-of-box experience, lets users activate mobile services instantly during setup. The move supports Huawei’s ecosystem strategy and enhances convenience for customers, reflecting both brands’ focus on simplicity and seamless digital connectivity across the UAE. (Image Huawei)
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Asiacell and Evam Partner to Elevate Real-Time Customer Engagement Across Iraq’s Digital Landscape Through this collaboration, Asiacell is adopting evamX, Evam’s advanced engagement platform, to deliver hyper-personalized, real-time marketing across its nationwide customer base, all digital and traditional touchpoints, setting a new regional benchmark for customer experience in the Middle East telecom sector.
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Transport, Fuel Retail & Mobility:
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Club Car Wash Debuts New Rewards App to Modernize Customer Experience Club Car Wash has launched a new mobile app that centralizes membership management, wash purchases, location search and customer support. The app also introduces contactless tipping and a new Platinum Rewards program, where members earn points redeemable for subscription discounts and referrals. Designed to modernize the experience, the update responds to customer demand for better loyalty benefits for existing members.
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Payments, Finance, Property & Insurance:
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Mastercard launches Access Pass in UAE Launching first with the McLaren Formula 1 Team and First Abu Dhabi Bank, Mastercard Access Pass connects consumers with the brands they love, with additional regions, partners, and benefits on the horizon.
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Loyalty Technology, Solutions & Consulting:
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AI Meets Hospitality: Katanox and Selfbook Build Next-Gen Booking Backbone Katanox and Selfbook have partnered to create an AI-ready infrastructure for hotel bookings, combining Selfbook’s booking and payment tech with Katanox’s financial and distribution backbone. The collaboration aims to streamline reservations, payments and settlement for an autonomous, AI-driven future. Wyndham Hotels & Resorts is among the first to adopt the integrated solution.
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ChatGPT’s New “Shopping Research” Turns the AI Into Your Personal Shopper ChatGPT has launched a new Shopping Research feature that acts as a personal shopper, letting users describe what they want and receive tailored buyer’s guides with comparisons, pros and cons, prices and recommendations. Available to all logged-in users, it helps simplify product research during busy shopping periods and marks a major step in turning ChatGPT into a full service shopping assistant.
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Travelsoft has launched “AI Search for Tourism,” a multilingual AI platform that transforms fragmented travel content into optimized, high-quality data to help tourism businesses boost visibility, efficiency, and traveler engagement in the era of generative search.
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Reports, Research, Insights & Opinions:
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BCD’s 2026 Travel Outlook: Slow Growth Ahead, Smarter Strategy Required BCD’s 2026 Outlook warns that a slowing global economy and rising risks will reshape business travel. GDP growth is set to reach only 2.6%, while six major risks—from climate disruption to cyberattacks—heighten pressure on programs. Air and hotel prices will rise modestly, with hotels up nearly 5%. Data-driven decisions, stronger risk management and smarter supplier strategy will be essential for travel programs in 2026. (Image: BCD)
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GBTA/Visa Study: Future of Corporate Travel Programs in India’s Rapidly Expanding Market A GBTA–Visa study shows India’s business travel spending hit $37.2B in 2024 and is set to grow 15.5% in 2025. Travel volumes are rising, but program maturity still varies. Payment adoption remains uneven: 30% use no corporate travel payment tools, while 51% use corporate cards. Tech usage is strong, and India-based teams often manage both travel and payment decisions. The study highlights major opportunities to modernize processes and improve compliance.
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Jobs & Careers:
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Domes Resorts is hiring: Head of Customer Loyalty & Partnerships (UK) Location: London, UK. Click inside to apply.
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SERV Recruitment is hiring: Loyalty & Membership Manager (UK) Location: London, UK. Click inside to apply.
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Fanatics is hiring: Director, CRM (UK) Location: London, UK. Click inside to apply
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Sportradar is hiring: Client Centricity Lead (UK) Location: London, UK. Click inside to apply.
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Lloyds Banking Group is hiring: Customer Engagement Senior Manager – Pay Later (UK) Location: UK. Click inside to apply.
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Visa is hiring: Manager – Global Loyalty Content Operations & Analytics (USA) Location: Austin, TX, USA. Click inside to apply.
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Shake Shack is hiring: Senior Director, Loyalty and Channel Marketing (USA) Location: Atlanta, GA, USA. Click inside to apply.
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Echostar is hiring: Customer Experience, Lifecycle & Loyalty Lead (USA) Location: El Segundo, California, USA. Click inside to apply.
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Project Management Institute is hiring: Membership Lifecycle & Loyalty Lead (USA) Location: USA. Click inside to apply.
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Columbia Sportswear Company is hiring: Loyalty Program Experience & Partnerships Manager (USA) Location: Portland, Oregon, USA. Click inside to apply.
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Hyatt is hiring: Senior Manager, Loyalty – Americas (Hybrid) – USA Location: Chicago, IL, USA. Click inside to apply.
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Guardian is hiring: Head of Membership & Loyalty Marketing (USA) Location: New York, NY, USA. Click inside to apply.
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Publicis Digital Experience is hiring: Account Director, Loyalty Program Engagement Strategist (USA) Location: New York, NY, USA. Click inside to apply.
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