Multiyear renewal includes an enhanced focus on music and delivers a more connected fan journey for Marriott Bonvoy members across flagship AEG venues, festivals and live-entertainment events worldwide.
(Image Source)
Marriott InternationalAEG, the world’s leading sports and live entertainment company, and Marriott Bonvoy, Marriott International’s award-winning travel platform, have announced a multiyear renewal of their global partnership. What began as a singular partnership in 2013 has evolved into a powerhouse collaboration that now spans multiple markets and reaches millions of fans across three continents – including at renowned venues, massive festival stages, championship games and world-class events. The renewed agreement builds on this success with enhanced international reach, a heightened focus on music, and a more connected fan journey made possible by new touchpoints across AXS – AEG’s global ticketing arm.
“Our relationship with AEG helps us meet our members where their passions live – on arena stages, festival grounds and in the stands on game days,” said Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International. “This renewal deepens our commitment to music while maintaining our presence across some of the biggest moments in sports and live entertainment. Together, we’re making these incredible experiences even more accessible and rewarding for our members worldwide.”
Brokered by AEG Global Partnerships, the agreement will see Marriott Bonvoy continue as the exclusive hotel and hotel-loyalty partner of flagship AEG venues including Crypto.com Arena in Los Angeles, and Mercedes Benz Arena in Shanghai, while maintaining its status as the official hotel and hotel-loyalty partner of The O2 in London, and Uber Arena in Berlin. The renewal also establishes Marriott Bonvoy as the exclusive hotel and hotel-loyalty partner of four iconic AEG Presents music festivals including Coachella Valley Music and Arts Festival, Stagecoach: California’s Country Music Festival, All Points East and Rock en Seine. Marriott Bonvoy will continue to offer members access to these festivals through unique experiences that resonate deeply with their passion for music and attract fans from around the world.
Fans will see the partnership at work across AEG’s global portfolio on both sides of the Atlantic. As the official hotel and hotel-loyalty partner across key AEG venues, Marriott is expanding its venue affiliated digital assets in the U.S. – with even greater growth internationally – while maintaining a strong in-venue presence. In Los Angeles, Crypto.com Arena remains a cornerstone of the agreement, offering year-round sports and live entertainment, and exclusive experiences for Marriott Bonvoy members. In London, The O2 anchors the partnership’s European presence, while Uber Arena in Berlin and Mercedes-Benz Arena in Shanghai deliver premium amenities and consistent loyalty experiences for fans and travelers alike.
“Live entertainment is a universal language, and our partnership with Marriott Bonvoy allows us to meet fans wherever their journeys take them – whether that’s a championship game, a sold-out arena concert, or a festival halfway around the world,” said Nick Baker, President and Chief Operating Officer, AEG Global Partnerships. “Credit to Erin Zinser and Georgina Iceton on our AEG Global Partnerships team, who led efforts with Tonia Constable, Head of Global Sponsorships and Experiences at Marriott International, to strategicallyalign our global portfolio of teams, venues, festivals and ticketing with Marriott’s trusted hospitality. Together, we’re making it easier for fans to turn unforgettable events into extraordinary travel experiences.”
As an official hotel and hotel-loyalty partner of AXS, Marriott Bonvoy will feature all AXS ticketed events on its travel and experiences pages, connecting event browsing with travel planning in one seamless experience for members. Similarly, fans purchasing tickets through AXS will see relevant hotel offers for nearby properties within the Marriott Bonvoy portfolio, creating natural connections between their entertainment and accommodation needs.
The renewed partnership underscores how both companies have evolved to understand what fans truly value when attending live events. From booking travel to experiencing shows to post-event memories, every aspect of the collaboration focuses on removing friction while adding genuine value that enhances rather than complicates the fan journey.
Source: Marriott
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
