Maestro PMS has launched an enhanced Online Gift Card module that offers customizable, seasonally themed designs and seamless multi-department redemption, helping hotels strengthen loyalty, elevate branding, and drive repeat revenue.
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GLOMaestro PMS has rolled out a significantly enhanced Online Gift Card module, giving independent hotels, luxury resorts, and multi-property brands new ways to build guest loyalty, elevate brand presence, and encourage repeat stays year-round. As demand for personalized digital gifting surges, the improved module helps transform gift cards into powerful tools for marketing, guest engagement, and revenue generation—not just point-of-sale transactions.
Digital gift card purchases continue to climb across the hospitality sector. Optimove Insights’ “2025 Consumer Holiday Retail Shopping Survey” reports that 81% of shoppers plan to buy gift cards this holiday season. Maestro’s new capabilities tap into this trend with customizable, seasonal, and fully branded designs that can be purchased effortlessly online.
“Today’s guests expect personalization at every touchpoint, and gift cards are no exception,” said Lisa Jane Wheaton, Product Manager at Maestro PMS. “Our enhanced module delivers beautifully branded, meaningful gifting experiences that deepen emotional ties, support promotions, and keep guests returning.”
Hotels can now offer a variety of themed imagery—including celebration, spa, dining, and seasonal styles—during the purchase process. Digital gift cards display the selected artwork instantly, while physical cards can be produced and mailed by the property using the buyer’s chosen design.
“This level of customization reinforces a property’s brand identity and helps gift cards stand out in a crowded market,” Wheaton added. “Visually appealing, property-branded cards effectively turn every gift into a subtle marketing touchpoint.”
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Image: Maestro PMSUniversal Redemption Across All Revenue Centers
A standout advantage of Maestro’s system is its unified redemption process. Gift card recipients can use their balance anywhere within the property’s Maestro ecosystem—covering accommodations, spa services, dining, golf, activities, or retail. This frictionless approach encourages broader on-property spending, enhances the guest journey, and increases total revenue per visit.
Key features of Maestro’s Online Gift Card module include:
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Fully tailored branding (logos, colors, fonts, imagery)
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Seasonal and holiday themes
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Personalized message options
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Flexible denominations and purchase controls
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Compatibility with standard cards, barcodes, and magnetic stripes
The enhancements also support seasonal promotions, bonus-value offers, and targeted campaigns, helping operators drive demand during slower periods.
Robust Reporting for Smarter Marketing
Behind the scenes, properties benefit from detailed A/R reporting, full transactional histories, and redemption analytics. These insights provide visibility into guest preferences and purchasing patterns, enabling more effective, data-driven marketing.
“Every card represents both revenue and actionable data,” said Wheaton. “With deeper insight into buyer behavior, operators can refine communications, optimize promotions, and build stronger long-term loyalty.”
As personalization becomes central to hospitality strategy and digital gifting gains momentum, Maestro PMS continues to equip hoteliers with tools that connect every stage of the guest experience—from pre-arrival to post-stay.
“With these enhancements, gift cards become relationship-building moments rather than simple transactions,” Wheaton said. “They help hotels create memorable touchpoints, boost brand recognition, and inspire return visits.”
About Maestro PMS
Maestro is the leading web browser–based cloud and on-premises all-in-one PMS for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups. Its secure, EMV-ready payments platform and 20+ integrated modules all operate on a single database. Maestro also offers mobile and contactless tools to drive direct bookings, streamline operations, and personalize guest engagement, backed by 24/7 live North American support and training.
Source: Maestro PMS
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