Travelsoft has launched “AI Search for Tourism,” a multilingual AI platform that transforms fragmented travel content into optimized, high-quality data to help tourism businesses boost visibility, efficiency, and traveler engagement in the era of generative search.
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GLOAs Search Generative Experience (SGE) reshapes online discovery and digital customer acquisition, Travelsoft has introduced “AI Search for Tourism,” a new platform designed to help travel businesses integrate artificial intelligence in a structured, scalable way. The solution aims to transform fragmented tourism content into enriched, AI-ready data that improves search engine optimization (GEO), answer engine optimization (AEO), operational efficiency, and the overall traveler experience.
Travelsoft, parent company of Orchestra, says the industry must adapt to the steady decline of traditional SEO trafficas SGE becomes the dominant gateway for travel planning. “AI Search for Tourism” is built to support both commercial and non-commercial travel players as they rethink visibility strategies and reshape how they reach the end customer.
A Multilingual, Global Platform for AI-Driven Content Transformation
Designed for international use, the platform combines advanced AI models, custom development, and technical support to help organizations of all sizes transition from experimentation to real-world AI deployment. Its core mission: to connect essential travel operations to AI systems and convert static, siloed data into enriched, actionable information.
A Content Engine Optimized for GEO and AEO
One of the platform’s key strengths is its content engine, which standardizes and enhances tourism content—including hotel lists, product descriptions, and destination writeups—to perform better in search engines and AI-driven answer engines. Using AI-driven processes combined with human validation, the system ensures content is high-quality, up-to-date, and semantically optimized. Specialized AI agents further refine traveler-facing experiences while improving back-end operational workflows.
Travelsoft reports that early adopters have seen up to an 85% reduction in editorial production time, along with notable improvements in content relevance and quality.
A Structured Approach to AI at Scale
“Artificial intelligence is fundamentally changing how travelers search, book, and experience travel,” said Christian Sabbagh, Founder and CEO of Travelsoft. “The industry needs a reliable, structured approach to deploy AI at scale. With Travelsoft’s AI Search for Tourism, we enable companies to turn raw data into real value. Our goal is simple: help every organization move from curiosity to measurable impact.”
Source: Travelsoft
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