TikTok Shop is gearing up for a record-breaking Black Friday as major retailers, including M&S, Sainsbury’s and Clarks, join forces with influencers on the platform. With more brands tapping into TikTok’s creator-driven commerce and the app launching its biggest Black Friday event yet, unprecedented sales and engagement are expected. (Image: TikTok)
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GLO27 November 2025:
TikTok Shop is preparing for what analysts expect to be its biggest Black Friday to date, powered by a surge of major UK retailers joining the platform just ahead of the peak shopping period. High-street names including Marks & Spencer, Sainsbury’s and Clarks have officially launched on TikTok Shop, signalling a shift in how traditional retailers are tapping into influencer-led commerce to reach younger, more digital-first consumers.
This year’s Black Friday event marks TikTok Shop’s largest push yet, supported by an aggressive mix of creator partnerships, exclusive product drops and deep promotions. Influencers — already central to TikTok Shop’s growth — are expected to play a decisive role, driving traffic through short-form reviews, live shopping streams and curated gift recommendations that blend entertainment with instant purchasing.
Industry observers note that the influx of established retailers is a strategic move. Many legacy brands have seen consumer behaviour migrate from static e-commerce sites to creator-driven discovery, prompting them to integrate TikTok Shop as a core sales channel rather than an experimental side venture. For brands like M&S and Sainsbury’s, TikTok offers access to millions of engaged shoppers who increasingly rely on creators as trusted product testers.
TikTok Shop itself has expanded rapidly in the UK, now offering hundreds of thousands of products and increasing investment in fulfilment and logistics to manage surging demand. With fresh brand partnerships and influencers gearing up for major promotional content, the platform is expected to break sales and engagement records throughout the Black Friday period.
For TikTok Shop, this year’s peak trading is more than a sales moment — it represents the platform’s evolution into a serious retail force, reshaping how British consumers discover, evaluate and buy products in real time. For retailers, it signals a clear message: the future of shopping increasingly lies at the intersection of entertainment, creators and commerce.
Source: TikTok
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