GLO FEATURED

GLO Podcast: GLO Interview with Luigi Marandola, Visa Co-brand Head on new-economy players and 3 key elements of value proposition Episode 2/3

On "new economy" players (e-commerce, e-mobility, and experiences) launching loyalty programs & co-branded cards and trends in the coming 2-3 years • What consumers expect from the co-brand loyalty proposition? What benefits are a must for the program to succeed? • What customer behaviour do you expect in 2024 and during recession? • Do brands re-adjust programs once in 2 years or more frequently? • What are you seeing at Visa on innovations & where do you expect the sector to be in 3-5 years?

(Image Source)

Visa