All you need to know this week about loyalty & CX: Delta • Emirates • Alaska Airlines • Cathay • AirAsia • Air India • Virgin Australia • Cebu Pacific • Qatar Airways • Frontier • GOL • Jetstar • oneworld • Marriott • Four Seasons • Ventata • Wyndham • IHG • State of Cruise • Macy's • Instacart • Reebok • Citgo • Mastercard • Amex • Google Wallet • CreditOne • Visa • Qwary • OSG • Rakuten • Persado • Optimove • McKinsey • Loyalty Reports • Loyalty Careers & Jobs
(Image Source)
GLOAirlines, Alliances & Airports:
 (Image Source) |
Delta extends Corporate Priority benefits to LATAM Airlines The new benefits will be available on LATAM flights beginning this month, offering corporate travelers even more reasons to choose Delta and its partners for their travel needs.
|
||
 (Image Source) |
Emirates has pledged support to the SmileAngel Foundation to provide meals for children and their families during their charity parent-child summer camp, which includes 20 children with cleft lip and palate conditions, along with eight children from volunteering families.
|
||
 (Image Source) |
Alaska Airlines partners with James Beard award-winning chef to reimagine First Class menu The collaboration with Brandon Jew, an acclaimed chef and owner of San Francisco’s Michelin-starred Mister Jiu’s restaurant, will bring an exclusive menu to guests seated in First Class between San Francisco International Airport (SFO) and New York’s John F. Kennedy International Airport (JFK).*
|
||
 (Image Source) |
Alaska Airlines Renews Partnership with Air Space Intelligence This partnership solidifies Alaska Airlines commitment to AI-Powered Innovation & Driving Fuel Efficiency Goals
|
||
 (Image Source) |
Emirates to introduce retrofitted Boeing 777s on two more cities Airline to deploy enhanced Boeing 777 with new Business Class and Premium Economy to Zurich and Riyadh. Planned scale up of retrofitted B777 operations includes second daily flights to Geneva and Brussels
|
||
 (Image Source) |
AirAsia introduces flights to Nepal AirAsia is set to launch a new service to Kathmandu, the capital of Nepal, known for its numerous UNESCO World Heritage Sites. Starting on 2 October 2024, the airline will offer four weekly flights on the Bangkok Don Mueang-Kathmandu route using an A320neo aircraft.
|
||
 (Image Source) |
Alaska Airlines celebrates the opening of Portland’s spectacular new terminal In conjunction with the terminal opening, Portland is Alaska Airlines’ first location where they are using new proprietary and innovative technology and processes to transform the airport experience and move guests more seamlessly through the lobby and into security in five minutes or less.
|
||
 (Image Source) |
Air India and Arrivia have entered into a partnership for Air India’s Flying Returns loyalty programme, enabling Air India Flying Returns members to earn Reward Points on their cruise trips on 40+ major cruise lines, including Royal Caribbean International, P&O Cruises, Norwegian Cruises, MSC Cruises, Disney Cruises, Celebrity Cruises, Costa & Cunard, among many others, offering over 30,000 itineraries across the world.
|
||
 (Image Source) |
Velocity Frequent Flyer has partnered with arrivia, the world’s largest stand-alone travel loyalty provider, to relaunch a dedicated cruise website, Cruisepilot, for Velocity Frequent Flyer members. Velocity Frequent Flyer members can now earn Velocity Points on cruise bookings, with top cruise lines such as Royal Caribbean, Princess Cruises, Norwegian Cruises, Celebrity Cruises, Virgin Voyages, Disney Cruises, MSC Cruises, Carnival Cruise Line, and more.
|
||
 (Image Source) |
Cebu Pacific Relaunches Davao-HK, Iloilo-Singapore Flights Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, is further boosting its provincial hubs by relaunching Davao to Hong Kong and Iloilo to Singapore flights at the latter part of the year, making international air travel more convenient for passengers departing from Visayas and Mindanao stations.
|
||
 (Image Source) |
Air India Express launches six flights Air India Express has launched six daily direct flights daily, further strengthening its domestic network. The new flights operate on the Chennai-Bhubaneswar, Chennai-Bagdogra, Chennai-Thiruvananthapuram, Kolkata-Varanasi, Kolkata-Guwahati, and Guwahati-Jaipur routes.
|
||
 (Image Source) |
Qatar Airways launches advance seat selection with partner Indigo from India Qatar Airways clients can now preselect their seats with our codeshare partner, Indigo, for selected routes between Qatar and India. This is effective for travel from 1 August 2024.
|
||
 (Image Source) |
Cebu Pacific, MCIA Launch Ground Equipment Solutions to Cut Carbon Emissions Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, has been selected by Mactan-Cebu International Airport (MCIA) to formally launch a major initiative aimed at enhancing sustainable operations and operational efficiency using a bridge mounted equipment (BME).
|
||
 (Image Source) |
Delta takes fast, free Wi-Fi international Delta has started rolling out fast, free Wi-Fi presented by T-Mobile on select long-haul international routes – a major milestone in the airline’s journey to bring reliable, streaming quality connectivity to its entire global fleet for free. Most transatlantic flights are expected to be in service with free Wi-Fi by the end of the summer.
|
||
 (Image Source) |
Emirates and S.L. Benfica Extend Partnership Until 2029 Portuguese Giants and world’s largest international airline have been partners since 2014
|
||
 (Image Source) |
Recently named the 2024 ‘Best for Budget Travel’ airline credit card by Money.com for the fourth consecutive year, the card offers a variety of rewards, including miles that never expire as long as card membership is maintained, award travel with no blackout dates, and a $100 flight voucher each year after spending $2,500 or more on purchases.
|
||
 (Image Source) |
GOL announces 2Q24 Earnings Result Smiles achieved the second-best quarterly revenue in its history in the 2Q24, with 8.4% growth when compared to the same period of the previous year.
|
||
 (Image Source) |
AirAsia Launches Hong Kong to Indonesia Routes As the sole low-cost carrier offering direct flights from Hong Kong to the popular destinations of Bali (DPS) and Jakarta (CGK), AirAsia provides passengers with affordable travel options, eliminating the need for transit on these routes.
|
||
 (Image Source) |
AirAsia continues its momentum of enabling affordable connectivity between Singapore, Australia, and India via its seamless Fly-Thru services with the announcement of a new route to Port Blair, Andaman Islands, India – further solidifying its position as a leading low-cost carrier in the region. This route, the airline’s shortest Indian service, makes history with AirAsia serving as the sole airline to operate international flights to Port Blair in Asean.
|
||
 (Image Source) |
Jetstar Asia Announces Budget Flights to Colombo Starting 21 November 2024, Jetstar Asia (3K) will become the only low-cost airline offering direct flights from Singapore to Colombo, Sri Lanka. The Singapore-based budget carrier will run five return flights weekly using its Airbus A320 fleet, providing over 90,000 low-cost seats between the two cities each year.
|
||
 (Image Source) |
Cathay Pacific releases traffic figures for July 2024 Cathay Pacific carried a total of 2,008,225 passengers in July 2024, an increase of 15.1% compared with July 2023. The month’s revenue passenger kilometres (RPKs) increased 16.1% year on year. Passenger load factor decreased by 3.8 percentage points to 85.5%, while available seat kilometres (ASKs) increased by 21.2% year on year.
|
||
 (Image Source) |
The oneworld® alliance’s partnership with Elemental Cognition and use of its advanced AI capabilities in the EC AI Platform, powered by Google Cloud, have revolutionised the booking process for oneworld’s popular ‘Round the World’ tickets.
|
ㅤ
Hotels & Hospitality:
 (Image Source) |
Marriott Bonvoy Announces A 3-year Partnership with Rolex Shanghai Masters As the exclusive hospitality sponsor of the tournament, Marriott Bonvoy offers its members unparalleled experiences through the fusion of sport and travel
|
||
 (Image Source) |
Four Seasons Invites Travelers to Experience the Warmth and Wonders of Mexico Four Seasons delivers renowned service blended with the warm hospitality and friendly spirit of Mexico. Through the creation of elevated experiences, guests are immersed in the local traditions, flavors, sounds, and practices that are truly authentic to the Mexican destination. Each property, with exceptional amenities and stunning locations, provides a picture-perfect backdrop, ensuring vacation memories are set in a world far removed from everyday life.
|
||
 (Image Source) |
Ventana Canyon Club and Lodge Accepted into Membership of Preferred Hotels & Resorts All guests of Ventana Canyon Club and Lodge are now eligible to enrol in I Prefer Hotel Rewards, the brand’s points-based loyalty program with 5 million travellers enrolled globally.
|
||
 (Image Source) |
Wyndham Opens First Trademark Collection Hotel in South Korea La Vie D’or Hotel and Resort debut expands Wyndham’s market presence across South Korea to over 30 hotels.
|
||
 (Image Source) |
IHG HOTELS & RESORTS SERVES UP THE ‘IHG RALLY ROOM’ INSPIRED BY THE DIVISIVE COLOR OF A TENNIS BALL IHG Hotels & Resorts returns to the US Open Tennis Championships for the sixth year as the official hotel partner and hotel loyalty program, bringing a long-standing cultural debate around the sport to life: is a tennis ball green or yellow?
|
ㅤ
Cruises:
 (Image Source) |
CLIA report : State of the Cruise Industry report 2024 Cruise Lines International Association (CLIA) has released its 2024 State of the Cruise Industry report covering key cruise travel trends, 2019-2023 stats, 2024-2028 trends and orderbook and sustainability initiatives overview.
|
||
 (Image Source) |
UnCruise Adventures Reveals New Partnership with Versonix UnCruise Adventures and Versonix are collaborating to enhance guest experiences and boost operational efficiency, as announced in a joint press release. The partnership is hailed as a major milestone for both companies, with Versonix offering advanced reservation and revenue management solutions.
|
ㅤ
Retail, E-commerce, F&B, Healthcare:
 (Image Source) |
The department store has been collaborating with Rokt, an e-commerce company specializing in AI and machine learning to personalize shopping experiences, since last summer. According to a recent press release, this partnership has led to increased customer engagement by allowing Macy’s online shoppers to receive offers from nonendemic advertisers during the transaction process.
|
||
 (Image Source) |
Instacart has partnered with Ibotta to offer digital coupons to its customers This collaboration aims to enhance Instacart’s competitive edge in the grocery e-commerce space by strengthening its connections with both retailers and shoppers.
|
||
 (Image Source) |
High Tide Surpasses 1.5 Million Cabana Club Members This represents an annual growth rate of 37%. More than 1.2 million members have joined the loyalty program since the Company unveiled its innovative discount club model in October 2021, an increase of more than 400% since its launch.
|
||
 (Image Source) |
Reebok releases new subscription-based fitness app Reebok has launched a subscription-based fitness app that offers on-demand workouts, nutritional advice, and the ability to connect with other users. The app, available on both Android and iOS, provides access to wellness content, workout tracking, and GPS features. After a seven-day free trial, the annual subscription costs $99.99.
|
ㅤ
Entertainment, Sport, Telecom & Social Media:
 (Image Source) |
LALIGA North America and AnyRoad Announce New Fan Experience – “LL12: The LALIGA Club” The official fan club will bring fans in North America closer to LALIGA, delivering an all-new fan experience and igniting the passion for “the 12th player”.
|
ㅤ
Transport, Fuel Retail & Mobility:
 (Image Source) |
Green and Gold Fridays: CITGO Stations Celebrate Green Bay Packers Fans Green Bay Packers fans will score an additional 3 cent savings per gallon of gas on every “Green & Gold Friday” through the Club CITGO loyalty program across Wisconsin. Partnering for a ninth year, CITGO and the Green Bay Packers are ramping up the energy and team spirit for football season.
|
ㅤ
Payments, Finance, Property & Insurance:
 (Image Source) |
Axis Bank and Visa Collaborate to Launch ‘Ultra-Premium’ Credit Card in India Axis Bank has partnered with Visa to launch an “ultra-premium” credit card in India. The new card, Primus, will be offered by invitation only and will cater to select, ultra-high-net-worth individuals — defined as those with a net worth of over $30 million — Axis Bank, one of the largest private sector banks in India.
|
||
 (Image Source) |
Mastercard and MetaMask Partner to Launch Crypto-to-Fiat Card MetaMask, Mastercard and Baanx Unveil Revolutionary Way to Pay with Crypto. MetaMask launches the world’s first Mastercard debit card that enables instant spending directly from your self-custody wallet.
|
||
 (Image Source) |
An AmEx Centurion Lounge is coming to Salt Lake City in 2025 The lounge will span nearly 16,000 square feet and will include an outdoor terrace offering views of the Wasatch Mountains. Inside, guests can enjoy freshly prepared food throughout the day, a Blue Roast by American Express coffee bar, a full bar, and various seating options.
|
||
 (Image Source) |
Credit One Bank Launches a Travel Card on the American Express Network This offering allows cardmembers to earn up to 10X points on eligible travel (see details below), 5X points on dining and gas, and 1X points on all other purchases. Rewards points can be redeemed for statement credits, gift cards, merchandise and more, across a variety of travel, entertainment, and retail categories.
|
||
 (Image Source) |
Google Wallet Now Creates Digital IDs from Photos Google has introduced a new tool in its Wallet app that allows Android users to create digital versions of various ID cards and event passes. This feature, part of the Android 15 update, lets users easily store digital copies of documents like gym memberships, medical cards, and even some official IDs on their devices.
|
||
 (Image Source) |
Visa on tech for future generations’: From robot avatars to AI-powered football boots Visa’s latest research surveyed over 3,000 children across Europe, revealing that 76% of Generation Alpha (ages 8-14) aspire to run their own businesses or side hustles, contrasting with the current European workforce where only 18% are self-employed. This generation, deeply connected to the digital world, is influenced by technology, AI, and sustainability, with many earning money through social media and other tech-driven methods.
|
ㅤ
Loyalty Technology, Solutions & Consulting:
 (Image Source) |
Qwary Releases New Integration With Salesforce Qwary’s newly released Salesforce integration helps your team pull, import, and automatically synchronize data between the two platforms to consolidate customer information at a single hub, ensuring reliable visibility in real-time. This interface can create email campaigns, import contacts, map survey results, and create event-based workflows to supercharge collaboration and strategic planning.
|
||
 (Image Source) |
OSG Launches OSG JourneyConnect™ Suite – The Next Generation of Customer Communications Solutions This cutting-edge suite is designed to revolutionize the way businesses engage with their customers through a seamless, digitally native, multichannel approach.
|
||
 (Image Source) |
AnyRoad Introduces First-Ever ROI Measurement for B2C Experiential Marketing With Purchase Conversions, experiential teams can finally measure the revenue impact of every event and brand experience.
|
||
 (Image Source) |
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World.
|
||
 (Image Source) |
Persado Wins 2024 MarTech Breakthrough Award For Email Marketing Innovation GenAI Leader’s Motivation AI Platform Recognized For Creating Content That Drives Customer Engagement and Revenue.
|
||
 (Image Source) |
Optimove’s AI-orchestrated gamification keeps players engaged in the ‘Goldilocks Zone’ – a perfect balance of challenge and reward
|
||
 (Image Source) |
The new CX tool leverages cutting-edge Generative AI to create dynamic training programs that simulate real-life customer interactions. This AI-driven approach ensures that agents are better prepared to handle a wide range of customer inquiries, enhancing their problem-solving skills and overall performance.
|
ㅤ
Reports, Research, Insights & Opinions:
 (Image Source) |
Big Data Analytics in Banking Market Surges to USD 745.16 Billion by 2030- Verified Market Reports® The Big Data Analytics in Banking market is driven by the increasing demand for personalized customer experiences and risk management. Challenges include data security, regulatory compliance, and integration with legacy systems.
|
||
 (Image Source) |
Skift report: The State of Travel 2024 Skift Research Unveils State of Travel 2024 Report covering strong industry growth but slowing dynamics due to economic uncertainty, changing traveller preferences and budget airlines’ evolution, sector and region specific insights.
|
||
 (Image Source) |
Technavio: Gamification Market size is set to grow by USD 43.08 billion from 2024-2028. The market is estimated to grow at a CAGR of almost 29.52% during the forecast period. Increasing adoption of gamification in e-learning is driving market growth, with a trend towards rise in strategic alliances in the global gamification market.
|
||
 (Image Source) |
McKinsey on customer delight: Fueling growth through moments of customer delight McKinsey & Co. published an interesting article on experiential loyalty and the effect of “delight” for customers, covering the definition of ‘customer delight’, economic impact, drivers of delight, sustainable delight: aspects, and strategic implementation strategies.
|
ㅤ
Jobs & Careers:
 (Image Source) |
Paypal is hiring: Senior Engagement Manager Location: New York, USA. Click inside to apply.
|
||
 (Image Source) |
Harrods is hiring: Loyalty Operations Executive Location: London, UK. Click inside to apply.
|
||
 (Image Source) |
Krispy Kreme is hiring: Loyalty & Rewards Manager Camberley, England, United Kingdom. Click Inside to apply.
|
||
 (Image Source) |
Pepsico is hiring: Consumer Loyalty Program Marketing Intern Location: Istanbul, Turkiye. Click inside to apply.
|
||
 (Image Source) |
Fanatics is hiring: Senior Manager, Loyalty Experiences Location: New York, USA. Click inside to apply.
|
||
 (Image Source) |
Location: Berlin, Germany. Click inside to apply.
|
||
 (Image Source) |
Citi Bank is hiring: Senior Vice President: Thank You Rewards Strategy and Program Management Location: New York, USA. Click inside to apply.
|
ㅤ
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
