Amadeus joins GLO • Emirates • Delta • Qatar Airways • Oman Air • Alaska Airlines • SAS • Virgin • Star Alliance • Southwest Airlines • Etihad • GHA • Radisson • IHG • Hyatt • Minor Hotels • Marriott • Virgin • PAYBACK • Sixt • Explora • Levi’s® • Mediamarkt • Lidl • wagamama • Zoomcar • RBC • Bank of Maharashtra • Ansira • Citgo • Ascenda • Loyalty reports • Loyalty Jobs • Loyalty Careers
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GLOGLO Featured:
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Amadeus joins the Global Loyalty Organisation We are delighted to welcome Amadeus, a leading travel technology company, to the Global Loyalty Organisation.
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Airlines, Alliances & Airports:
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SAS ranked as Europe’s most punctual airline The ranking is awarded by Cirium, a leading authority in global aviation analytics.
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Unlock Over 600 Incredible Offers with My Emirates Pass Customers flying from, through or to Dubai can now unlock discounts on top culinary experiences, world-class shopping experiences, unmissable leisure attractions, and tranquil luxury spas any time of the year.
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Delta Air Lines Announces March Quarter 2025 Financial Results Premium and loyalty highlight the strength of Delta’s core customer: Premium revenue growth continues to outpace main cabin, growing 7 percent on a year-over-year basis in the March quarter.
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CitizenPlane and TTI successfully migrate La Compagnie to the Zenith PSS Zenith enables La Compagnie customers to easily purchase priced offers on the airline website (IBE) and mobile. Customers can shop for fares across an intuitive calendar and choose from a selection of easy-to-buy fare families which include different loyalty awards and change conditions.
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Qatar Airways Nears Boeing 777 Fleet-Wide Starlink Upgrade Industry-first Airbus A350 fleet-wide upgrade begins this month, further elevating Qatar Airways’ unmatched in-flight WiFi experience.
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Alaska Airlines Elevates Loyalty Program with Personalized Rewards and Enhanced Benefits Starting from 10,000 elite-qualifying miles, Mileage Plan members can reach milestones and select perks tailored to their preferences, including bonus miles, free WiFi, complimentary meal onboard, one-time lounge passes, and more.
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Oman Air has entered an exciting new partnership with TUI, one of the world’s leading tourism groups, operating worldwide, to offer customers a seamless way to book holiday packages alongside their flights. T
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Oh Canada! Virgin Atlantic is back Sir Richard Branson has touched down in Toronto to mark Virgin Atlantic’s return to Canada, launching a brand-new direct service between London Heathrow and Toronto Pearson International Airport.
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Star Alliance: ITA Airways Set to Start Integration into Star Alliance ITA Airways has officially received approval to start the integration process into Star Alliance following a verdict by the Star Alliance Chief Executive Board (CEB). Building on its induction into the Lufthansa Group earlier this year, this decision paves the way for its much anticipated entry into the world’s largest airline alliance. The onboarding process will now move at full throttle.
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New nonstop service to Eastern Caribbean destinations builds on Delta’s largest-ever winter schedule to Latin America and the Caribbean.
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This season, customers visiting the Flagship lounge and Flagship First Dining can expect a vibrant lineup of chef-crafted dishes that bring bold flavors, taking customers on a culinary journey before departing their city of origin. So arrive hungry and depart inspired.
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Alaska Airlines welcomes Fiji Airways as the newest full member of the oneworld alliance Alaska Airlines congratulates Fiji Airways, the flag carrier of Fiji and the South Pacific, on becoming the 14th full member airline of the oneworld alliance.
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Agreement signed at Ethiopian Airlines’ headquarters will unlock stunning networks of both airlines giving passengers seamless connections across Africa, the Middle East and Asia
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CellPoint Digital Deepens Strategic Partnership with Southwest Airlines The collaboration coincides with the launch of CellPoint Digital’s new cloud-native Payment Orchestration platform, marking a significant advancement in travel commerce technology.
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Hotels & Hospitality:
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Hyatt Place Ha Long Bay Bai Chay Debuts As The First Hyatt Place Branded Hotel In Vietnam Hyatt Hotels Corporation and Holding Thanh Duc Joint Stock Company today announced the opening of Hyatt Place Ha Long Bay Bai Chay, marking the debut of the Hyatt Place brand in Vietnam, expanding the brand’s footprint in key markets globally. As part of Hyatt’s Essentials portfolio, the select-service hotel, features intuitive design and 24/7 conveniences, ensuring a seamless transition from work to relaxation.
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Savor the Extraordinary: Indulge in Unforgettable Culinary Experiences with Marriott Bonvoy Moments Debuting today, this exclusive dining series invites travelers to explore the rich connection between food, culture, and travel through Marriott Bonvoy’s award-winning restaurants and celebrated chefs.
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Explore the Maldivian Depths with over 40 World-Class Dive Sites around NH Maldives Kuda Rah The crystalline waters of South Ari Atoll promise year-round underwater adventures and captivating marine encounters for divers of all skill levels
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“In keeping with the highly-personalized services and inimitable hospitality offered at the hotel, Guerlain seamlessly connects the timeless and contemporary to extend best-in-class wellness experiences,” said Luigi Romaniello, managing director, Waldorf Astoria New York.
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Radisson Hotel Group is driving resurgence in European tourism with flagship hotels Radisson Hotel Group followed up on a historical 2024 – its strongest ever year in signings and openings – with the successful (re)opening of Radisson Collection Hotel, Berlin and a flying start to 2025. With a plan to add over 37,000 rooms to its portfolio through signings, expansion is continuing across key markets in Europe – where it is strengthening its presence to drive tourism – as well Middle East, Africa, and Asia.
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Hotel Indigo by IHG Makes Its New Zealand Debut in Midtown Auckland Hotel Indigo, part of IHG Hotels & Resorts’ luxury & lifestyle portfolio, has made its New Zealand debut with the official opening of Hotel Indigo Auckland in the heart of Midtown. The much-anticipated 225-room hotel is a powerful neighbourhood storyteller, blending rich local history, culturally inspired art, and globally influenced cuisine, creating a vibrant new destination for both visitors and Aucklanders in the City of Sails.
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IHG® Hotels & Resorts, one of the world’s leading hotel companies, has announced the signing of a management agreement with So Hotels LLP to develop InterContinental Kasauli. Slated to open in Q1 2029, the luxury resort is a significant addition to IHG’s growing portfolio in India.
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Vibrant New Addition to the JdV by Hyatt Brand – TOOR Hotel – Opens in Downtown Toronto Hyatt Hotels Corporation announced today the opening of TOOR Hotel, a stylish new upscale lifestyle hotel in Toronto’s lively Garden District. As the second JdV by Hyatt hotel in the city, and the third in Canada, TOOR Hotel expands the brand’s presence in one of Canada’s most dynamic destinations.
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Unveiling a new era of luxury in the vibrant NoMad district, Hotel Seville NoMad introduces engaging guest experiences, a sophisticated new lobby bar and more
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Grand Hyatt Atlanta in Buckhead unveils the completion of its multi-phased renovation aimed at reimagining every facet of the guest experience. In collaboration with DLR Group, a leading design firm specializing in hospitality interiors, and the architectural experts at designONE studio, this renovation incorporates thoughtfully curated upgrades, including revamped accommodations and newly imagined spaces for dining, socializing, and relaxing.
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Marriott Bonvoy Unlocks Exclusive Access to the Unstoppable COWBOY CARTER TOUR As the Official Hotel Partner, Marriott Bonvoy will offer boot-stomping VIP experiences with the tour, creating unforgettable moments for music fans.
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Marriott Bonvoy Unveils Cinematic Global Campaign Celebrating How Travel Shapes Us World’s leading hospitality brand reaffirms that travel is not just about the stay, but the experiences that stay with you.
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SIXT Partners with Hard Rock to Offer Exclusive Discounts for Unity Loyalty Members Unity members can now access discounted rates on SIXT rentals nationwide, enhancing a benefits package that already includes free hotel stays, dining perks, merchandise, and reciprocal rewards with Royal Caribbean and Celebrity Cruises.
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Cruises:
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Explora Journeys launches Explora Club Explora Club launched on 9 April 2025, inviting guests to enrol and begin their journey of rewards. By July 2025, Members will have access to a personalised ‘My Explora’ area, where benefits and level status will be visible. Past journeys will also be recognised and factored into each member’s level.
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Retail, E-commerce, F&B, Healthcare:
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Matas Extends Partnership with Algonomy to Power Personalized Recommendations for Kicks Matas has been using Recommend™ to deliver personalized product recommendations across its digital platforms, driving higher engagement and conversion rates. With the addition of Kicks, a prominent beauty and wellness retailer in Sweden, Recommend™ will help Kicks deliver tailored product suggestions to its customers, enhancing their shopping experience.
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Levi’s® Red Tab® Loyalty Program Expands in Europe Now, Levi’s® is growing this global community and expanding the Red Tab® loyalty program with the launch of four new European markets: Poland, Ireland, Denmark and Switzerland.
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Fogo de Chão launches Fogo Rewards To celebrate the national launch of Fogo Rewards, the brand also announced its first-ever Golden Coaster Sweepstakes.* Starting today through May 30, all Fogo Rewards members, including existing members and new guests who enroll online, will be entered into the sweepstakes that will grant five lucky guests free dining for an entire year
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Buyers Edge Platform Launches Foodservice Rewards – The Only GPO Program That Rewards Loyalty Foodservice Rewards is the first loyalty program of its kind in the GPO industry. It enhances rebate earnings by offering additional value from participating manufacturers on top of what operators already earn.
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PAYBACK revolutionises collecting points: Points become square 33 million PAYBACK users can look forward to a practical new feature: the familiar PAYBACK points, also known as Pointees, are now square.
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wagamama Launches ‘soul club’ Loyalty Program on Deliveroo in Industry First The move builds on nearly a decade of partnership between wagamama and Deliveroo, which began in 2016.
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MediaMarkt and PAYBACK are launching a promotional partnership In future, customers will have the opportunity to collect PAYBACK points on purchases as part of limited-time promotions if they have previously activated the relevant PAYBACK coupons.
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Lidl (UK) Trials Click, Reserve & Collect Service for Popular ‘Middle of Lidl’ Deals This trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves.
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Gurkerl becomes new Payback partner in Austria As the first online supermarket among the more than 300 PAYBACK partners in Austria, Gurkerl gives its 3.2 million active PAYBACK customers access to over 15,500 products.
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Transport, Fuel Retail & Mobility:
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Two Become One: CITGO Makes Paying for Fuel Easier with Mobile App Consolidation The newly combined Club CITGO app offers a streamlined approach to rewards, payments, and account management in addition to real-time updates and notifications to keep customers informed about the latest offers and promotions.
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Zoomcar Vouchers, launching in the mid-April across three major cities, empowers users to plan travel in advance while providing a modest bonus credit upon purchase.
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TXB Revamps Loyalty Program with Fuel Discounts, Drink Subscription, and In-App Gaming As part of the new program, loyalty members will receive 4 cents off per gallon every time they fill up—stackable with other earned fuel rewards for increased savings.
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EG America Relaunches SmartRewards to Deepen Customer Loyalty with Personalization and Technology The enhanced program uses data-driven insights to dynamically adapt to individual customer preferences, delivering targeted offers that drive deeper engagement. With SmartRewards already a key growth driver for the business, EG America anticipates a 275% increase in customer interaction this year.
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Payments, Finance, Property & Insurance:
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Spreedly and EBANX announce partnership The agreement will enable companies like Busbud and Rocket Travel by Agoda to offer local payment methods, such as Pix, e-wallets, and local cards.
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RBC and Canadian Tire Corporation announce strategic loyalty partnership This collaboration will enhance the value of both programs by linking millions of eligible RBC credit and debit cardholders to Triangle Rewards, enabling them to earn more Canadian Tire Money while unlocking exclusive promotions at Canadian Tire, SportChek, Mark’s and other CTC retail banners.
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This collaboration between Customer Capital and Bank of Maharashtra aims to enhance the value proposition for Bank of Maharashtra cardholders by providing a seamless and rewarding travel booking experience directly through the BANK OF MAHARASHTRA card website and app.
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Loyalty Technology, Solutions & Consulting:
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“Ansira is experiencing incredible momentum this year, and we are honored to work with amazing brands that recognize the value of our platform and expertise but also continue to validate our approach through their enthusiasm and trust,” said Ansira CEO Paul Tibbitt.
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A seasoned executive and entrepreneur with over two decades of experience in SaaS, retail technology, and digital engagement, Marhamat brings a powerful mix of operational expertise, visionary leadership, and deep empathy for the small business owner.
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Ascenda Appoints Paul Smitton as President of International Partnerships Former Asia Miles CEO to lead loyalty ecosystem growth and expand partner opportunities.
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Bond Brand Loyalty Announces New President & CEO, Morana Bakula Appointed President in 2023, Bakula has shaped Bond’s strategic direction, ensuring the continued delivery of client-centered solutions, and building on the unique culture at Bond. She is the first female executive to take on this role of both President and CEO at Bond.
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Factor4 Partners with SambaPOS to Launch Fully Integrated Gift Card Solution This collaboration brings a seamless, fully integrated gift card offering to SambaPOS users, enhancing their ability to drive customer engagement and increase revenue.
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PDI Technologies acquires P97 Networks PDI plans to invest in the P97 platform and further expand its availability and capabilities. This includes developing an omnichannel consumer experience that enables payment capabilities and more.
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Through this partnership, Snipp will continue to power the company’s tiered channel loyalty program, which provides contractors with an array of benefits, including rebates, marketing funds, lead generation, educational tools and events, co-branded marketing materials, and other exclusive partner program benefits.
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The launch of the Mindbody partnership follows Rokt’s January announcement of its merger with leading customer data platform (CDP) mParticle to create an unparalleled offering that unlocks real-time relevance across ecommerce, advertising, and the customer experience.
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Reports, Research, Insights & Opinions:
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This report provides strategic intelligence, helping decision-makers identify profitable investment areas, understand emerging trends, and align with evolving consumer behavior in immersive digital ecosystems. It bridges the gap between data and actionable business decisions.
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AI and Real-Time Data Can Transform Retail Pricing: Info-Tech Research Group Info-Tech Research Group’s newly published blueprint offers retailers a comprehensive guide to navigating the challenges posed by shifting consumer behavior.
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Coveo CX Relevance Report Reveals 84% Of Customers Struggle to Get Relevant Help The report reveals that consumers are increasingly turning to self-service, with a growing demand for instant answers in search results, relevant content recommendations, and AI-guided troubleshooting.
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Jobs & Careers:
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Dext is hiring: Senior Customer Loyalty Program Manager Location: London, England, United Kingdom. Click here to apply.
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Shangri-La Group is hiring: Senior Manager, Shangri-La Circle (Partnerships) Location: Hong Kong SAR. Click inside to apply.
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Plaza Premium Group is hiring: Senior Manager/ Manager, Loyalty Innovation Location: Hong Kong. Click inside to apply
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Jaja Finance is hiring: Senior Loyalty & Success Manager Location: London, England, United Kingdom. Click inside to apply.
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All England Club (Wimbledon) is hiring: Community Partnership Manager Location: London, England, United Kingdom. Click inside to apply.
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American Express is hiring: Senior Partnership Manager Location: London, England, United Kingdom. Click inside to apply.
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Airwallex is hiring: Channel Partnership Manager (Community) Location: Hong Kong, Hong Kong SAR. Click inside to apply.
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