Amadeus joins Global Loyalty Organisation • American Airlines • LATAM Airlines • Qatar Airways • Aeroflot • Turkish Airlines • Scandinavian Airlines • Air Canada • All Nippon Airways • Singapore Airlines • Frontier Airlines • Etihad • United Airlines • Star Alliance • Radisson • IHG Hotels & Resorts • Hyatt • Accor • Marriott International • Kempinski Hotels • Hilton • Minor Hotels • Synchrony • PAR Technology • SevenRooms • Morrisons • Rakuten • Loyalty reports • Loyalty Jobs • Loyalty Careers
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GLOGLO Featured:
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Amadeus joins the Global Loyalty Organisation We are delighted to welcome Amadeus, a leading travel technology company, to the Global Loyalty Organisation.
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Airlines, Alliances & Airports:
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American Airlines Enhances Boarding Process to Prioritize Premium Passengers Effective May 1, 2025, American Airlines is implementing a revised boarding procedure designed to streamline the boarding experience and prioritize premium passengers. This update introduces a nine group boarding system, with First and Business Class travelers now invited to preboard ahead of other groups.
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LATAM Airlines Group Commits Nearly $30 Million to Enhance Airport Lounges Across the Americas In a significant move to elevate its premium passenger experience, LATAM Airlines Group has announced an investment of nearly $30 million to develop and upgrade its airport lounges across key locations in South America and the United States.
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Qatar Airways to showcase “Qsuite Next Gen” at ATM Dubai 2025 First in Business, Qsuite Next Gen is coming to the Arabian Travel Market for audiences to experience first-hand the finest in luxury and innovation.
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Aeroflot becomes the first airline to implement domestic-fabricated tablets for cabin crews The airline’s flight attendants are now using Russian-made Fplus T1100 tablets, which operate on the locally developed Aurora operating system. In total, the airline has purchased over 7,000 devices. (Image: tadviser.ru)
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SAS REINTRODUCES EUROPEAN BUSINESS CLASS STARTING OCTOBER 1 Scandinavian Airlines is announcing a new European Business Class, responding to increasing customer demand for premium service. This new offering ensures a clear and recognizable Business Class product, providing an elevated experience tailored to customers seeking comfort, flexibility, and a higher level of service.
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Triple Independent Runway Operations Begin at iGA Istanbul Airport (Image: Turkish Airlines).
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Aeroplan partners with Chexy to Turn Essential Expenses into Exciting Rewards for Members New multi-year agreement expands Aeroplan’s everyday earning potential through innovative, Canadian fintech Chexy.
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ANA and Singapore Airlines to Launch Revenue-Sharing Flights in September 2025 All Nippon Airways (ANA) and Singapore Airlines (SIA), both members of the Star Alliance, have announced the commencement of revenue-sharing flights between Japan and Singapore starting in September 2025. This initiative marks a significant deepening of their commercial partnership, building upon their existing codeshare agreement established in 2020.
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American will preboard First and Business customers, along with those who need additional time before beginning to board by group, including families with children ages 2 and under. AAdvantage® status members keep the same group they use today when travelling in Main Cabin. (Image: American Airlines)
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Newest and first expansion franchise in the WNBA since 2008 brings women’s professional basketball to the Bay Area for the first time. United provides skills development opportunities for young female athletes and supports local youth sports programs
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For a Limited Time, Rapid Rewards Members of All Levels Can Receive Elite Gold Status Through the End of the Year for Just $40
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Southern charm meets city flair: Delta unveils new Sky Club at Hartsfield-Jackson The Delta Sky Club network proudly welcomes its long-awaited eighth location at Hartsfield-Jackson Atlanta International Airport – Concourse D-Center Point. As the world’s busiest airport, ATL serves over 100 million customers a year, most of which are flying Delta. The newest Delta Sky Club, inspired by the city’s Southern hospitality and urban elegance, is the second largest in ATL and seats the most guests—506 to be exact.
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Southwest Airlines to retrofit whole fleet in 2025 Southwest Airlines (WN), based at Dallas Love Field, is set to launch a major fleet retrofit initiative starting May 1. The airline will begin upgrading the interiors of its entire fleet by introducing premium seating and transitioning to a new assigned seating boarding system.
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Q1 pre-tax margin up 4.9 points year-over-year, ahead of Wall Street consensus; up 3.6 points on an adjusted basis. Q1 pre-tax margin expected to lead the industry as United continues to attract more brand-loyal customers, improve the customer experience and demonstrate the resiliency of the business
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Connecting the world: American Airlines to provide complimentary inflight Wi-Fi, sponsored by AT&T Free high-speed Wi-Fi available exclusively to AAdvantage members beginning in January 2026 on more planes than any other domestic carrier
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Airline also further enhances global network through expanded codeshare partnership with Japan Airlines, adding new seamless connections within Japan between Tokyo and Osaka (Itami) and Nagoya
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Etihad Airways unveils new route to Peshawar, Pakistan Etihad Airways, the national airline of the United Arab Emirates, is expanding its global network yet further with the launch of flights to Peshawar, Pakistan, starting 29 September 2025.
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Singapore Airlines (SIA) will transform its SilverKris and KrisFlyer Gold lounges at Singapore Changi Airport Terminal 2 over the next two years, investing S$45 million to elevate the on-ground customer experience at its main hub.
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Malaysia Aviation Group Unveils Exclusive Offers and Experiences at MATTA Fair 2025 Malaysia Aviation Group (MAG), the parent company of Malaysia Airlines, Firefly, MASwings, AMAL, Enrich and Journify, returns as the Official Airline Partner and Premier Sponsor for Malaysia’s largest international travel fair, MATTA Fair 2025, set for 18 April until 20 April 2025 at Malaysia International Trade and Exhibition Centre (MITEC) Kuala Lumpur.
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JetBlue Expands Fort Lauderdale Service with Two Nonstop Routes JetBlue today announced the return of two nonstop routes from Fort Lauderdale-Hollywood International Airport (FLL), reinforcing its commitment to its South Florida focus city and customers across the East Coast and Latin America.
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America’s Greenest Airline wants to thank consumers for being green, too! In celebration of Earth Week, ultra-low fare carrier Frontier Airlines is encouraging travelers to join the “America’s Greenest Airline Challenge,” pledging to take steps to reduce their climate footprint.
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Ethiopian Airlines Wins Prestigious Titles at Two Award Events in Hamburg, Germany Ethiopian Airlines, Africa’s largest and most award-winning airline, is proud to announce that it has won the ‘Outstanding Food Service by a Carrier – Africa’ award at the 2025 PAX Readership Awards and the ‘Cabin Concept of the Year 2025’ award at the Onboard Hospitality Awards, with both events taking place in Hamburg, Germany.
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Buenos Aires, here we come: Delta’s new flights are ready to take off Delta Air Lines is enhancing its connection to Buenos Aires, providing travelers with more choices and an elevated experience on its route between Atlanta (ATL) and Buenos Aires (EZE). Starting November 19, Delta will increase flight frequencies and introduce a next-generation aircraft.
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Indonesia AirAsia to touch down in Adelaide for the first time in June South Australian holiday makers will soon have more choice of airlines flying to Bali with Indonesia AirAsia announcing it will commence flying between Adelaide and Denpasar from June 25 this year.
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The most in Mexico: American Airlines adds 30th destination as part of a record-breaking schedule For travelers looking to explore more of Mexico this year, American Airlines is set to offer a record-breaking schedule with more flights, seats and destinations than any other U.S. airline. With service to Puerto Escondido (PXM) — the airline’s 30th destination in Mexico — starting Dec. 3, American’s network offers comprehensive service to the top destinations for adventure-lovers, sun-seekers and friends and family visitors alike.
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AirAsia X connects Pakistan and Malaysia with great value through its new Karachi-Kuala Lumpur route AirAsia X (AAX), the World’s Best Low-Cost Airline, celebrated another milestone in expanding its footprint in South Asia with the official announcement of its latest new route between Karachi and Kuala Lumpur, Malaysia, at a press conference held here today.
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RYANAIR AND EXPEDIA GROUP PARTNERSHIP TAKES OFF RYANAIR’S LOW FARE FLIGHTS NOW AVAILABLE TO EXPEDIA CUSTOMERS
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Ethiopian Airlines Wins Prestigious Titles at Two Award Events in Hamburg, Germany Ethiopian Airlines, Africa’s largest and most award-winning airline, is proud to announce that it has won the ‘Outstanding Food Service by a Carrier – Africa’ award at the 2025 PAX Readership Awards and the ‘Cabin Concept of the Year 2025’ award at the Onboard Hospitality Awards, with both events taking place in Hamburg, Germany.
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ITA Airways Set to Start Integration into Star Alliance Entry for Italy’s national carrier expected in early 2026
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Delta Air Lines Announces March Quarter 2025 Financial Results Solid March quarter revenue and strong cost performance drove profitability in line with last year. Guiding to June quarter operating margin of 11 percent to 14 percent and EPS of $1.70 to $2.30. Reducing planned capacity growth in the second half to flat year on year, aligning supply with demand
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Offering over $800 for the United℠ Explorer Card to $2,000 for the United Club℠ Cards in total annual value, the enhancements make flying the world’s largest airline even more rewarding with new benefits including airline and rideshare credits, car rental and hotel awards, United Club℠ access, exclusive offers from leading brands like Instacart and more. (Image: United)
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Limited-Time Offer Applies to Travel Booked by April 7
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Alaska Airlines is offering festivalgoers a place to reset and relax with the chance to win festival upgrades and exciting travel-focused prizes. (Image: Alaska Airlines)
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SAS ONCE AGAIN VOTED THE MOST SUSTAINABLE BRAND IN THE AVIATION INDUSTRY Danish and Swedish consumers have once again perceived SAS as the most sustainable brand in the aviation industry, according to the renowned brand survey Sustainable Brand Index. This recognition reinforces the company’s position as a driving force in sustainable aviation.
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Delta welcomes Masters patrons with largest-ever Augusta schedule and immersive airport takeover Delta Air Lines is bringing the sights and sounds of Augusta National Golf Club to the airport, welcoming those who land at Augusta Regional Airport (AGS) to a delight of senses to kick off their experience at the Masters. (Image source: Delta. Photo credit: Getty Images).
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Air France, partner of the “Georges Mathieu” exhibition at the Monnaie de Paris From 11 April to 7 September 2025, Air France is a partner of the exhibition “Georges Mathieu – geste, vitesse, mouvement”, hosted by the Monnaie de Paris in collaboration with the Centre Pompidou. A unique opportunity to explore a retrospective of the artistic career of the inventor of lyrical abstraction, including his series of posters created for the airline in 1967.
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SAS BACKS BODØ E-SAF DECLARATION SAS joins a broad coalition of aviation and energy stakeholders to support large-scale deployment of SAF (Sustainable Aviation Fuel), with a particular focus on e-SAF (Electro-Sustainable Aviation Fuel).
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SAS BROADENS ITS GLOBAL NETWORK WITH ADDITIONAL DELTA CODESHARE DESTINATIONS SAS announces the expansion of its partnership with Delta Air Lines, offering a wide range of new trans-Atlantic options and ensuring a more convenient travel experience between Scandinavia and North America.
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United Continues Growth at San Francisco International Airport, Adding 20% More Flying in 2025 United offers nearly 300 flights per day this summer to 100 destinations, the most since 2019 and more than any other airline in the Bay Area. New and only flights on a U.S. carrier to Bangkok, Thailand, Ho Chi Minh City, Vietnam, and Adelaide, Australia, and a second daily flight to Manila, Philippines to start later this year. $2.6 billion construction project underway that will modernize and expand United’s presence, further establishing SFO as a domestic and global gateway
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On April 8, 2025, flight AF004 from Paris-Charles de Gaulle to New York-JFK marked the very first flight operated by an aircraft equipped with the airline’s new La Première suites. This exceptional new product is now available on one of Air France’s seven daily flights between the two cities.
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SAS EUROPE’S MOST PUNCTUAL AIRLINE AND NUMBER TWO IN THE WORLD SAS ranked as Europe’s most punctual airline and the world’s second most punctual in March 2025 – reflecting consistent performance through demanding winter operations. The ranking is awarded by Cirium, a leading authority in global aviation analytics.
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SAS CALLS FOR POLICY ACTION TO UNLOCK E-SAF POTENTIAL IN EUROPE SAS, as a leading member of Project SkyPower (https://project-skypower.org/), joins 75 leading aviation and energy stakeholders in calling for urgent policy support to accelerate the development of e-SAF (Electric Sustainable Aviation Fuel) in the EU.
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Hotels & Hospitality:
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Fairmont Hotels & Resorts expands in Europe with the opening of Fairmont Golden Prague Fairmont Golden Prague also offers the exclusive Fairmont Gold experience, a ‘hotel within a hotel’ that provides guests with exceptional privacy, personalized service, and access to premium amenities. Benefits include a private check-in upon arrival and access to the elegant Fairmont Gold Lounge, featuring a complimentary healthy breakfast, afternoon tea, evening canapés, a late-night dessert buffet, and an honor bar.
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With thoughtfully designed spaces and guest experiences focused on connection, Crowne Plaza remains a top choice for hybrid travellers
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Building on over 30 years of partnership in the luxury industry in China, Kempinski Hotels and BTG Hotels (Group) Co., Ltd. (BTG Hotels) are pleased to announce a new chapter in their strategic partnership in China. Kempinski Group has started executing a strategic plan aimed at reclaiming and strengthening the market leadership the oldest European hospitality company has enjoyed for over 150 years.
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Crowne Plaza by IHG, one of the world’s largest premium hotel brands and a leader in the blended travel space, today unveiled a new Bring Your Bestie package in response to evolving travel and workplace behaviors, available at select hotels across the U.S
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IHG® Hotels & Resorts, one of the world’s leading hotel companies, has signed a management agreement with Gauri Resort & Banquet Services to launch Holiday Inn Express & Suites Hapur. Set to open in 2027, the signing aligns with IHG’s relentless focus on growth across India, in line with market needs.
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Radisson Hotel Group is pleased to announce the opening of Radisson Resort Mui Ne, a secluded beachfront retreat along the unspoiled shores of Suoi Nuoc Beach in Binh Thuan, Vietnam. Here, clear turquoise waters meet golden sands to create a sanctuary where comfort, sustainability, and natural beauty blend seamlessly for an unforgettable coastal escape.
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The Luxury Collection Expands in Canada with the Debut of Muir, a Luxury Collection Hotel, Halifax The Luxury Collection honors Nova Scotia’s rich heritage and maritime spirit, offering an unparalleled blend of refined luxury and deeply authentic local experiences.
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Today, Marriott Hotels, the namesake brand of Marriott Bonvoy’s extraordinary portfolio of over 30 hotel brands, announced the opening of Udaipur Marriott Hotel, proudly marking Marriott International’s debut in Udaipur, arguably the most romantically set city in all of Rajasthan.
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Set to debut in 2028, the island resort and branded residences will mark Waldorf Astoria’s entrance to Turks and Caicos, elevating one of the world’s most coveted destinations
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First Canopy by Hilton Set to Open in Italy Later this Year Hilton’s Italian portfolio continues to rapidly expand with the company’s 11th brand in Italy to debut in Milan, and further growth for Hilton Garden Inn
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IHG Hotels & Resorts’ luxury InterContinental brand prepares for Brisbane debut IHG Hotels & Resorts and ISPT are thrilled to announce the upcoming opening of InterContinental Brisbane, set to transform one of the city’s most iconic buildings into a world-class hotel and dining destination.
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Hilton 2.0: Cloud Tech Meets Customizable Stays in Bold 2026 Transition Hilton’s OnQ system has served as the backbone for front-desk and property operations. However, the rapidly evolving expectations of digitally-savvy travelers have led Hilton to rethink its technology stack. Enter the PEP platform—potentially branded as Prodigy—designed to be cloud-based, flexible, and scalable.
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Anantara Maia Seychelles Villas has partnered with marine conservation and education specialists WiseOceans to introduce an exclusive Marine Discovery Programme, offering guests a rare opportunity to engage with the vibrant underwater world of Seychelles.
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Following the resort’s first victory in this contest in 2024, Impression Isla Mujeres by Secrets is now one of only two resorts to secure two consecutive wins in the history of the competition.
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At Accor, design is far more than aesthetics—it is a strategic force that enhances guest experiences, drives innovation, and strengthens brand identity. Rooted in an ecosystem of extended hospitality offerings, our design strategy provides a blueprint for pioneering the art of responsible hospitality. (Image: Accor)
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Hyatt expects 7 distinguished properties to debut in 2025, across prominent destinations such. Building on the success of 2024 wherein Hyatt executed 21 new deals across India, Hyatt expects to strategically expand its brand footprint in key business hubs, sought-after holiday retreats, and revered pilgrimage sites. Signed deals reflect expansion of the Andaz and JdV by Hyatt portfolios and first Destination by Hyatt deal in India. (Image: Hyatt)
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Hilton is Streamlining Business Travel Payments by Making it Easier to Go Cardless Business travelers can enjoy effortless check‑ins and more secure payments with the introduction of a first‑of‑its‑kind virtual card payment technology. (Image: Hilton)
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HERITAGE, GLAMOUR, AND ETHEREAL BEAUTY WILL CONVERGE IN THE GOLDEN TRIANGLE CITY OF JAIPUR AND RANTHAMBORE NATIONAL PARK (Image: Accor).
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Accor and InterGlobe forge a new landmark partnership to redefine hospitality in India A unified and autonomous organization between two historical partners to capture India’s booming hospitality market. The objective is to create India’s fastest-growing hospitality business with an ambitious network target of 300 hotels under Accor’s brands by 2030. (Image: Accor)
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Cruises:
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Azamara Cruises Unveils Immersive Cruisetours for an Unforgettable 2026 Alaska Season Explore the wild beauty of Alaska and Western Canada by land and sea with seamless, culturally rich Cruisetour experiences.
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Retail, E-commerce, F&B, Healthcare:
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Peroni Nastro Azzurro Launches ‘Club Peroni’ Loyalty Scheme to Reward Shoppers Peroni Nastro Azzurro has introduced ‘Club Peroni,’ a new loyalty program designed to reward consumers for purchasing its products. Shoppers can earn points by buying Peroni Nastro Azzurro in retail outlets and redeem them for various prizes, including event tickets, discounts, free drinks, merchandise, and exclusive experiences. (Image: Peroni)
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Deliveroo Integrates Morrisons More Loyalty Scheme, Enhancing Customer Rewards Deliveroo has become the first delivery platform to integrate Morrisons’ ‘More’ loyalty scheme, enabling customers to earn rewards on grocery orders placed through the app.
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Synchrony Extends Long-Standing Partnership with American Eagle Outfitters, Inc. Multi-year Consumer Financing Agreement Features Digital-First Cardholder Experience and Rewards
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Severooms data reveals the top restaurant trends defining the era of Superhuman Hospitality™ in 2025 U.S. consumers embrace AI-powered dining experiences, exclusive brand collaborations and elevated personalization – but human connection remains king.
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In response to growing consumer sentiment around fast and efficient service, this new release will bring additional enhancements around guest convenience.
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Ometria Announces New Relationship with Foot Locker to Drive Personalized Customer Experiences With Ometria, Foot Locker will leverage a robust data foundation to enable true personalization at scale, helping to ensure that customer interactions are relevant and engaging across every channel.
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New Rakuten Study Reveals That Shopper Loyalty Hangs In The Balance 55% of shoppers will be looking for the lowest prices when shopping, while only 5% of retailers believe shoppers will forego loyalty to trade down for cheaper brand alternatives.
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Entertainment, Sport, Telecom & Social Media:
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GAME ON: LOWE’S TO APPEAR IN MULTIPLE EA SPORTS TITLES FOR THE FIRST TIME Lowe’s leverages MyLowe’s Rewards with in-game content that will roll out across EA SPORTS FC™, Madden NFL and College Football. Plus, Lowe’s is building brand fandom with soon-to-come “On the Road” gaming experience that will bring Madden NFL to fans across the country in real life.
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Transport, Fuel Retail & Mobility:
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CITGO improves mobile experience with app consolidation CITGO has unified its mobile payment and loyalty programs into a single, upgraded app to simplify fueling and reward experiences for its customers.
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Loogman connects EV charging with car wash rewards in Amsterdam Loogman Tanken & Wassen has partnered with Travolta, a subsidiary of MultiTankcard, to offer an integrated EV charging and loyalty experience for customers in Amsterdam and Aalsmeer. (Image: Loogman)
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Payments, Finance, Property & Insurance:
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qiibee Partners with US Health Insurer Moda Health to Revolutionize Healthcare Rewards The partnership extends qiibee’s blossoming decentralised loyalty network, bringing advanced reward solutions to Moda Health’s far-reaching customer base.
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Loyalty Technology, Solutions & Consulting:
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Sabre and Preferred Hotels expand partnership with new retailing solutions Sabre Hospitality renews multi-year partnership with Preferred Hotels & Resorts, expanding with SynXis Retailing and Gift Card solutions to boost revenue.
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Wildfire Systems Supercharges Loyalty Program Growth with Action Rewards New automated incentives feature in Wildfire’s white-label rewards platform helps businesses drive engagement and revenue with zero technical lift
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Quantum Metric simplifies digital analytics with Spring 2025 Product Launch. Introducing AI innovations and platform capabilities that empower accelerated customer understanding, increase team adoption, and enhance digital optimization.
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Recharge leaps into B2B with UK Giftcloud acquisition This strategic acquisition accelerates Recharge’s expansion into the B2B digital rewards market, unlocking new opportunities for growth.
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CleverTap Acquires rehook.ai to Strengthen AI-Driven Promotions and Customer Retention Capabilities With rehook.ai now part of CleverTap, brands can unlock an enhanced ability to create, distribute, track, and optimize diverse promotional campaigns—ultimately increasing conversions and improving user retention.
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This solution combines ServiceNow Customer Relationship Management (CRM) products with 3CLogic’s next-generation Customer Experience (CX) platform. The result is a unified solution that enables users to streamline self-service and assisted service operations, reduce operational costs, and enhance both agent efficiency and customer satisfaction.
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Bond Brand Loyalty Announces New President & CEO, Morana Bakula Bond Brand Loyalty, the leading customer engagement and brand experience agency, today announced that Morana Bakula has been appointed as President and Chief Executive Officer. Bob Macdonald will assume the role of Founder & Chairman of the Board, where he will continue to provide strategic guidance and advisory support to the executive team as the company accelerates its long-term vision and growth trajectory.
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Reports, Research, Insights & Opinions:
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Paytronics Loyalty Report 2025 Loyalty check sizes are growing , but not universally – 50% of FSRs, 44% of QSRs, and 31% of c-stores saw loyalty check sizes rise by more than 10% year-over-year.
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New Rakuten Study Reveals That Shopper Loyalty Hangs In The Balance 55% of shoppers will be looking for the lowest prices when shopping, while only 5% of retailers believe shoppers will forego loyalty to trade down for cheaper brand alternatives.
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Jobs & Careers:
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Hong Kong Airlines are hiring: Supervisor, Alliances & Partnerships Location: Hong Kong. Click inside to apply
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Sands China is hiring: Loyalty Marketing Manager/ Senior Manager Location: Macao, Macao. Click inside to apply.
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Premium Plaza Group is hiring: Senior Manager/ Manager, Loyalty Innovation Location: Hong Kong. Click inside to apply
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Marriott International is hiring: Manager – Loyalty Product and Member Engagement Location: Maryland, United States. Click here to apply.
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The Body Shop is hiring: Loyalty Manager Location: Brighton, United Kingdom. Click inside to apply.
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Transport for London is hiring: Customer Experience Manager Location: London, United Kingdom. Salary: Up to £59,500, depending on experience. Click inside to apply.
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