GLO panel @ ATM 2025: Personalisation in Loyalty • Emirates • Etihad • Southwest Airlines • Jetstar • United Airlines • Delta • Frontier Airlines • Japan Airlines • AirAsia • Virgin Australia • Cathay Pacific • BA • Qatar Airways • Global Hotel Alliance • Minor Hotels • IHG • Four Seasons • Radisson • Hilton • Marriott • Accor • Millenium Hotels • Dollar Car Rental • Deliveroo • Al-Futtaim • L'Oreal • Mastercard • ChatGPT • Loyalty Jobs & Careers.
(Image Source)
GLOGLO Featured:
 (Image Source) |
GLO Featured: GLO Spotlight UAE & Saudi Personalisation Trends at ATM 2025 Global Stage Co-founders Dr. Anastasia Levashova and Dilek Glenister unveiled exclusive insights drawn from proprietary studies, with a sharp focus on how personalisation is becoming the most powerful lever in driving loyalty across the UAE and Saudi Arabia’s travel, hospitality, and airline sectors.
|
||
ㅤ
Airlines, Alliances & Airports:
 (Image Source) |
Etihad Airways launches Etihad for Business Corporate travel programme New platform offers tailored benefits for business travel. Programme combines digital efficiency with personalised service. Initiative reflects Etihad’s commitment to corporate partnerships
|
||
 (Image Source) |
Today Southwest Airlines shared details about our new fare bundles, as well as new benefits for A-List and A-List Preferred Members and Rapid Rewards Credit Cardholders. As we transition to assigned seats with options for extra legroom, these new enhancements are designed to give our Customers more control of their travel experience. (Image: Southwest Airlines)
|
||
 (Image Source) |
Emirates has signed another seven Memorandum of Understandings (MoUs) on the side-lines of Arabian Travel Market (ATM) with the tourism boards and ministries of Malaysia, Sri Lanka, Morocco, Seychelles, Bahamas, Warsaw and Nigeria to bolster visitor arrivals and boost the appeal of each destination.
|
||
 (Image Source) |
GLO @ ATM 2025: Emirates extends connectivity beyond its network Emirates and Condor have officially activated their reciprocal codeshare partnership ahead of the 2025 summer travel season. The agreement expands travel options for customers of both airlines, providing convenient booking options and greater access to some of the most sought-after destinations across the globe.
|
||
 (Image Source) |
GLO @ ATM 2025: Emirates Skywards introduces Classic Rewards on flydubai Since 2018, the award-winning loyalty programme of Emirates and flydubai has offered customers one loyalty currency, fantastic benefits, and now, the opportunity for members to enjoy Classic Rewards on both carriers.
|
||
 (Image Source) |
Etihad deepens connections with China
|
||
 (Image Source) |
Jetstar announces new direct flights between the Gold Coast and Bali with sale fares from $199^ Jetstar is expanding its Gold Coast international network with new flights to Bali (Denpasar) set to take off from 1 August 2025.
|
||
 (Image Source) |
Reimagined United Polaris® Lounge Opens in Chicago with 50% More Space and Crate & Barrel Decor United today opened its newly renovated and expanded United Polaris lounge at Chicago O’Hare International Airport, offering travelers more space, a modern design and elevated amenities.
|
||
 (Image Source) |
Emirates and Philippine Airlines (PAL) met at the Arabian Travel Market in Dubai to explore a potential expansion of their partnership with the shared goal of offering more convenient schedules and improved services to the traveling public.
|
||
 (Image Source) |
Japan Airlines (JAL) encourages tourists to explore various parts of Japan by purchasing and enjoying Japanese craft whisky produced at craft distilleries scattered throughout the country. This is one of the initiatives by JAL to create relationships and societal connections through air transportation.
|
||
 (Image Source) |
Exploring Ghana’s history in 4 powerful stops: A deeper look beyond usual tourist trails Ghana offers a wealth of historical landmarks and natural wonders that go beyond the typical tourist destinations. Ghana, a nation known for its vibrant culture, rich history and diverse landscapes, offers visitors a chance to explore a deeper connection with its past.
|
||
 (Image Source) |
Discover surprising Santiago with Delta, upgrade with Premium Select On May 3, 2025, Delta customers flying between Atlanta (ATL) and Santiago de Chile (SCL) will experience a new way to enjoy enhanced comfort and service in the skies as the airline introduces the state-of-the-art Airbus A350-900. The new aircraft features four distinct product experiences: Delta One, Delta Premium Select, Delta Comfort+ and Main Cabin.
|
||
 (Image Source) |
Fareportal and Frontier Airlines Launch NDC API to Offer Travelers More Personalized Options Fareportal, the travel technology leader that operates online travel agency brands CheapOair and OneTravel, announced today the successful integration of New Distribution Capability (NDC) with airline partner Frontier Airlines.
|
||
 (Image Source) |
Frontier Airlines Offers Extra Spring and Summer Savings With $0 Economy Bundle for a Limited time Offer Includes a Carry-On Bag, Standard Seat Selection and No Change or Cancel Fees on Travel Throughout the Spring and Summer When Booked by May 1.
|
||
 (Image Source) |
American Airlines to Launch Redesigned Mobile App in May American Airlines is set to launch a comprehensive redesign of its mobile app by the end of May 2025, aiming to enhance user experience and streamline travel management. This update is the result of a year-long initiative involving extensive customer feedback to address passenger needs and preferences.
|
||
 (Image Source) |
AirAsia MOVE Introduces Easy Cancel for More Flexible Travel Changing travel plans just got more convenient as AirAsia MOVE introduces Easy Cancel, a new add-on feature that allows guests to cancel their AirAsia flights up to 48 hours before departure and receive the money back in ten days.
|
||
 (Image Source) |
Products provide choice for Customers to have a broader range of travel experiences
|
||
 (Image Source) |
Velocity members on Virgin Australia’s new services treated to luxury airport dining Keen for an indulgent treat at the Oreo Café? Or sip on a designer Ralph Lauren cappuccino before takeoff? Velocity Frequent Flyer is turning transit into a first-class culinary experience, offering members a complimentary USD$20 Dine on Us food voucher at Hamad International Airport, Doha (DOH) when flying on Virgin Australia’s brand-new international long-haul services between Australia and Doha, launching from June 2025.
|
||
 (Image Source) |
Etihad expands its presence in the Thai market with two new destinations in 2025, Krabi and Chiang Mai.
|
||
 (Image Source) |
Singapore Airlines (SIA) and OpenAI are working together to develop and implement advanced Generative Artificial Intelligence (GenAI) solutions for the Airline, in the first of its kind collaboration between OpenAI and a major carrier.
|
||
 (Image Source) |
Launching this August – a major step in Etihad’s Journey 2030 growth strategy. Spacious First Suites, lie-flat Business, and next-generation Economy redefine regional travel. Latest generation, high-speed, streaming Wi-Fi for movies, surfing and gaming on board. Luxury from door-to-door, with expanded First class experience both in the air and on the ground, across more routes
|
||
 (Image Source) |
Frontier Airlines Signs Enhanced Distribution Agreement With Amadeus, Including NDC Content Frontier Airlines has signed an enhanced distribution partnership with Amadeus, offering customers a broader range of personalized travel opportunities through third party channels. Under the terms of the deal, the low fare carrier will offer New Distribution Capability (NDC) content to travel sellers via a Global Distribution System (GDS) for the first time, providing a seamless and personalized booking experience.
|
||
 (Image Source) |
Connecting the airline’s home city with an important Belt and Road hub in Northwestern China
|
||
 (Image Source) |
A first-class choice: British Airways takes the UK’s most-awarded tea to 35,000ft British Airways announces award-winning family-owned British brand Birchall as its new tea provider
|
||
 (Image Source) |
GLO@ ATM 2025: Qatar Airways to showcase “Qsuite Next Gen” First in Business, Qsuite Next Gen is coming to the Arabian Travel Market for audiences to experience first-hand the finest in luxury and innovation.
|
||
 (Image Source) |
Your Uber has arrived: Delta SkyMiles Members can now earn miles with Uber and Uber Eats From road to runway, getting to your destination just got more rewarding. Starting this week, SkyMiles Members can visit delta.com/uber to link their SkyMiles and Uber accounts and automatically earn miles on eligible rides and orders.
|
||
ㅤ
Hotels & Hospitality:
 (Image Source) |
The reimagined resort will transform rooms, suites, and villas, and introduce a brand-new spa, elevating the experience into a Four Seasons destination before welcoming guests in 2026
|
||
 (Image Source) |
Radisson Hotel Group is proud to announce a series of major developments across its Australasia portfolio, underscoring its commitment to market expansion, enhanced guest experiences, and increased owner profitability through innovative technology and comprehensive operational services.
|
||
 (Image Source) |
Radisson Blu Hotel, Ha Long Bay opens on iconic Vietnam’s UNESCO World Heritage Site Radisson Hotel Group proudly announces the opening of Radisson Blu Hotel, Ha Long Bay, a stylish retreat located close to Bai Chay Beach and minutes from the city’s most iconic landmarks. Overlooking the emerald waters and dramatic limestone karsts of one of the world’s natural wonders, the hotel blends stylish surroundings with warm Vietnamese hospitality to create an unforgettable base for business and leisure travelers.
|
||
 (Image Source) |
IHG Hotels & Resorts Strengthens Position Across Mexico, Latin America and the Caribbean As a featured presenter and patron sponsor of this week’s Americas Lodging Investment Summit Caribbean & Latin America (ALIS CALA) conference, IHG Hotels & Resorts (IHG) reaffirms its strength and commitment to growth within Mexico, Latin America and the Caribbean (MLAC). The nearly 400* open and pipeline IHG properties throughout the region span every segment, encompassing a strategic mix of city, suburban and coastal destinations and offering greater choice for business and leisure travelers.
|
||
 (Image Source) |
IHG Hotels & Resorts, one of the world’s leading hotel companies, has signed a franchise agreement with Samco Holding for Development, to launch Holiday Inn Express Cairo New Capital – further expanding the company presence in Egypt and introducing the world’s biggest hotel brand, Holiday Inn Express to one of the country’s most promising urban developments. The hotel will be managed by Ishraq Hospitality, a trusted third-party operating partner in the region.
|
||
 (Image Source) |
GHA had 8.7K responses across markets and key segments globally to answer “What Travellers Want Most From Loyalty Programs in 2025?”
|
||
 (Image Source) |
Tru by Hilton Makes its Debut in Chile with the Opening of Tru by Hilton Chillan Ferrat With 25 additional hotels in development across the Caribbean and Latin America, the game‑changing brand is gearing up for rapid expansion across the region
|
||
 (Image Source) |
Canopy by Hilton to Debut in Tokyo The third Canopy by Hilton hotel in Japan will debut in the Tokyo Akasaka district in 2028
|
||
 (Image Source) |
Waldorf Astoria Set to Launch One‑of‑a‑Kind River Nile Experience Welcoming its first guests in late 2026, the exclusive experience will provide unforgettable views of some of Egypt’s world‑renowned landmarks
|
||
 (Image Source) |
Hilton Debuts in Central India with the Opening of Hilton Garden Inn in Jabalpur Hilton today announced the opening of Hilton Garden Inn Jabalpur, marking the brand’s entry into Madhya Pradesh’s thriving commercial and cultural hub, Jabalpur. The launch marks a significant milestone as the city’s first internationally branded hotel, bringing Hilton’s globally recognized brand to the region. The 101-room new-build property has been developed in partnership with Ajay Satya Prakash Hospitality LLP.
|
||
 (Image Source) |
Hilton Set to Welcome Ninth Brand in South East Asia with Hampton by Hilton The launch in Thailand reinforces Hilton’s expansion of its focused‑service offerings as midscale travel in the region continues to grow in appeal
|
||
 (Image Source) |
Marriott International, Inc. has signed an agreement to open the first Autograph Collection safari camp globally. Expected to debut in Q3 2025, Mapito Safari Camp, Serengeti, Autograph Collection will deliver a distinctive and immersive safari experience in Tanzania’s world-renowned Serengeti wilderness, marking a milestone expansion for the brand into experiential, nature-based travel.
|
||
 (Image Source) |
Marriott International to Acquire the citizenM Brand Today, Marriott International announced it has reached an agreement to acquire the lifestyle brand citizenM, a unique and innovative offering in the select-service segment. The transaction is expected to accelerate Marriott’s global expansion of its select-service and lifestyle lodging offerings, as the company continues to focus on expanding its portfolio to provide even more exciting options for guests and Marriott Bonvoy members around the world.
|
||
 (Image Source) |
Raffles Hotels & Resorts to Debut a Haven of Enchanted Glamour in Mexico Raffles Hotels & Resorts, a leading luxury hotel brand of Accor, today announced plans to bring the storied brand to Mexico’s Los Cabos region. Raffles Estera East Cape Resort & Residences, created in partnership with ONE Development Group, is slated to debut in 2029, expanding Raffles’ presence in North America and marking the global luxury hospitality leader’s first resort in the region.
|
||
 (Image Source) |
Accor To Manage Victoria Golf Resort & Spa, Portugal Accor, a world-leading hospitality group with over 5,600 properties across more than 110 countries and 45+ brands, is pleased to announce it has taken over the management of Victoria Golf Resort & Spa, a landmark hotel on southern Portugal’s picturesque Algarve coast. Effective April 30, 2025, the 260-room hotel, just a 30-minute drive from Faro International Airport in Vilamoura, will become Victoria Golf Resort & Spa, Managed by Accor.
|
||
 (Image Source) |
Minor Hotels Strengthens China Portfolio with Anantara Clear Water Bay Sanya Resort Minor Hotels, a global hospitality group that owns and operates over 560 hotels, resorts and residences in 58 countries, announces the signing of an agreement between its Chinese joint venture, Funyard Minor, and Chongqing Yuanchu Luquan Cultural Tourism Group to develop Anantara Clear Water Bay Sanya Resort.
|
||
 (Image Source) |
Minor Hotels Enters into Agreement with Soma Bay Hotel Company SAE for Strategic Egypt Expansion Minor Hotels, a global hospitality group that owns and operates over 560 hotels in 58 countries in Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas, announces that it has entered into a Memorandum of Understanding with Soma Bay Hotel Company SAE to develop a hotel under its luxury Anantara brand in Egypt.
|
||
 (Image Source) |
GLO @ ATM 2025: Gewan Hotels & Resorts Makes a Bold Debut in Egypt with Five Landmark Properties The newly acquired properties—Tolip Golden Plaza Hotel, Tolip Paradise Resort New Alamein, Tolip Sunrise Resort New Alamein, The V Luxury Resort, and Crystal Lotus Luxury Palace—will be integrated into the Gewan portfolio starting April 30, 2025.
|
||
 (Image Source) |
GLO @ ATM 2025: Premier Inn Middle East Goes Green and Digital in GCC with The Digital Hotelier In a bold step toward a smarter and more sustainable hospitality future, Premier Inn Middle East has teamed up with The Digital Hotelier in a strategic partnership spanning the GCC region. Announced at Arabian Travel Market (ATM) 2025 in Dubai, this collaboration aligns with the UAE’s Green Agenda 2030 and signals a powerful commitment to eco-friendly innovation.
|
||
 (Image Source) |
La Quinta by Wyndham Opens its Doors in Beautiful Batumi, Georgia Opening marks arrival of La Quinta brand in Georgia, bringing the brand’s signature style and hospitality to the vibrant, fast-growing Black Sea region
|
||
 (Image Source) |
Raffles Hotels & Resorts to Debut a Haven of Enchanted Glamour in Mexico Raffles Estera East Cape Resort & Residences, created in partnership with ONE Development Group, is slated to debut in 2029, expanding Raffles’ presence in North America and marking the global luxury hospitality leader’s first resort in the region.
|
||
 (Image Source) |
Marriott International to Acquire the citizenM Brand The transaction is expected to accelerate Marriott’s global expansion of its select-service and lifestyle lodging offerings, as the company continues to focus on expanding its portfolio to provide even more exciting options for guests and Marriott Bonvoy members around the world.
|
||
 (Image Source) |
Millennium Hotels and Resorts has promoted Carolyn Wishnowski to vice president of global branding, marketing, and loyalty, where she will lead upcoming brand activations and loyalty initiatives. Wishnowski previously held senior marketing roles at voco Orchard Singapore, DreamUs Group, Ramsay Sime Darby Health Care, and Starwood Hotels and Resorts.
|
||
ㅤ
Retail, E-commerce, F&B, Healthcare:
 (Image Source) |
Al-Futtaim Blue and Justlife partner to offer exclusive rewards to customers in the UAE Al-Futtaim loyalty programme Blue has partnered with Justlife, a leading online marketplace for home services, to offer exclusive benefits and rewards to customers in the UAE. This collaboration will enhance customers’ everyday lives with added convenience, value, and savings.
|
||
 (Image Source) |
Frasers Group to Relaunch Matches Fashion as Exclusive Members-Only Club Frasers plans to transform Matches into a “Soho House of retail.” The revamped Matches would operate as an exclusive members-only fashion and lifestyle platform, offering personalized shopping experiences, early access to limited-edition products, luxury gifts, and invitation-only events hosted in London. Membership would be by invitation only, selected by a committee of founder members and global tastemakers.
|
||
 (Image Source) |
Deliveroo Goes Beyond Food: Launches Virtual Storefronts with Maplin and Ann Summers Deliveroo has taken a bold step beyond its food delivery roots with the launch of a new virtual store concept, partnering with electronics brand Maplin and lingerie retailer Ann Summers. The initiative introduces fully branded storefronts within the Deliveroo app, providing customers with a fast, personalized retail experience through the company’s quick-commerce arm, Deliveroo HOP.
|
||
 (Image Source) |
Reitan Retail Becomes New Co-Owner in Spenn Together with existing owners Norwegian and Strawberry, Reitan Retail will help further develop Spenn into the most widely used rewards currency in the Nordics. (Image: Strawberry)
|
||
 (Image Source) |
L’Oréal Supercharges SkinCeuticals’ eCommerce with Appier’s AI-Powered Marketing Solutions This award celebrates a full-funnel marketing approach that used AI to turn data into action—delivering not just engagement, but concrete business results. Working alongside Omnicom Media Group (OMG) and using Appier’s Ad Cloud and Personalization Cloud, L’Oréal achieved impressive milestones: a 152% increase in return on ad spend (ROAS), a 400% uplift in conversion rates among hesitant shoppers, and a 48% boost in total on-site revenue.
|
||
ㅤ
Transport, Fuel Retail & Mobility:
 (Image Source) |
UAE Car Rental Market Set to Hit $214 Million by 2029. (Image: Anudeeep Raghuthaman, Head of Sales & Marketing, Dollar Car Rental UAE. Image: Dollar Car Rental)
|
||
ㅤ
Payments, Finance, Property & Insurance:
 (Image Source) |
Mastercard elevates Sam’s Club Sam’s Cash Bonus Offer Program with personalization and rewards Sam’s Club members can earn Sam’s Cash from relevant card-linked offers with Mastercard.
|
||
ㅤ
Loyalty Technology, Solutions & Consulting:
 (Image Source) |
ChatGPT Goes Retail: New Search Feature Transforms Online Shopping Experience The updated ChatGPT now provides users with product recommendations across categories such as fashion, beauty, home goods, and electronics. When users inquire about specific products, ChatGPT responds with detailed product cards featuring images, prices, star ratings, and direct links to purchase pages. These results are generated organically, without the influence of paid advertisements or sponsored content.
|
||
 (Image Source) |
The platform’s ability to deliver seamless digital experiences, particularly through its modular architecture and personalization at scale, reinforces its appeal to enterprises seeking both agility and control.
|
||
ㅤ
Jobs & Careers:
 (Image Source) |
JetBlue is hiring: Manager Loyalty Products Location: NY, NY, USA. Click inside to apply
|
||
 (Image Source) |
Traveloka is hiring: Loyalty Strategy & Growth Manager Location: Singapore. Click inside to apply.
|
||
 (Image Source) |
PayPal is hiring: Director Loyalty Program Location: New York, USA. Click inside to apply.
|
||
 (Image Source) |
Shell is hiring: Global Loyalty and CRM Manager Location: Houston, TX, USA. Click inside to apply.
|
||
 (Image Source) |
Alaska Airlines is hiring: Principal Loyalty Recognition Location: SeaTac, WA, USA Click inside to apply.
|
||
 (Image Source) |
American Express is hiring: Manager – International Premium Products & Benefits – GNS Location: UK. Click here to apply.
|
||
 (Image Source) |
Harrods is hiring: Loyalty Executive Location: London, UK. Click inside to apply.
|
||
 (Image Source) |
wagamama is hiring: Head of CRM & Loyalty Location: UK. Click inside to apply.
|
||
 (Image Source) |
The Estée Lauder Companies Inc. in hiring: Customer Loyalty Marketing Director Location: London, UK. Click inside to apply.
|
||
 (Image Source) |
wagamama is hiring: Loyalty Manager Location: London, UK. Click inside to apply.
|
||
ㅤ
Loyalty Events, Awards & Calendar:
 (Image Source) |
Standard Chartered Bank (Hong Kong) and dentsu Hong Kong were crowned Best of Show – Brand and Best of Show – Agency at the Loyalty and Engagement Awards Hong Kong 2025, celebrating their outstanding marketing and loyalty campaigns. Among their highlights was the “Chartered Flight Campaign,” which offered exclusive travel experiences to affluent customers and reinforced Standard Chartered’s leadership in travel banking. (Image: Loyalty and Engagement Awards Hong Kong 2025)
|
||
ㅤ
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
