Freddie Awards • SAUDI AIRLINES • WestJet • Lufthansa • IAG• Azul • Frontier Airlines • Emirates • Aegean Airlines • Malaysia Airlines • Alaska Airlines • Riyadh Air • British Airways • Accor • Global Hotel Alliance • Marriott • Mandarin Oriental • Choice Hotels • Wyndham Hotels & Resorts • Landmark Group • PAYBACK • 7-Eleven • Emarat - Emirates Petroleum Company P.J.S.C • Crypto.com • Visa • Mastercard • HalalTravel • Collinson • Barclays • LoyaltyReports • LoyaltyCareers & LoyaltyJobs.
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GLOGLO Featured:
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Congratulations to Accor, Air France, GHA, and Saudia for their standout wins at the 2025 Freddie Awards in MENA. Accor ALL won Hotel Program of the Year and Best Promotion, while GHA DISCOVERY was named Up and Coming Program in several categories. Saudia’s Alfursan won Best Elite Program, Best Promotion, and Best Loyalty Credit Card. These accolades celebrate their innovation and excellence in loyalty.
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Airlines, Alliances & Airports:
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SAS EuroBonus and Swedish fintech innovator TAPSTER have launched a sleek, battery-free ceramic payment ring that lets users pay with just a tap of their finger. Exclusively available through the SAS EuroBonus shop for 5,000 points, the TAPSTER X SAS Payment Ring combines style, security, and smart design for the modern traveler.
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Saudia Selects ADIB Egypt to Launch its Highly Anticipated First AlFursan International Credit Card Marking a significant milestone in AlFursan Loyalty Program’s global expansion
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Members of both programs will be able to link their accounts, enabling them to earn both WestJet points and Canadian Tire Money simultaneously. This dual-earning capability applies whether booking WestJet flights and vacation packages or shopping at Canadian Tire, SportChek, Mark’s, and other participating retailers.
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Lufthansa Reports Q1 2025 Results: Focus on Loyalty and Customer Experience Lufthansa Group reported a 10% year-over-year revenue increase in Q1 2025, reaching €8.1 billion, while narrowing its losses and improving operational efficiency. Major updates to the Miles & More program and digital customer experience initiatives underscored the airline’s commitment to loyalty and service innovation.
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IAG Delivers Strong Q1 2025 Performance, Boosted by Loyalty Growth and Fleet Investment International Airlines Group (IAG) reported a 191% surge in Q1 operating profit to €198 million, driven by strong passenger demand, increased cargo revenue, and disciplined cost management. The group’s loyalty arm, IAG Loyalty, also expanded significantly, with Avios adoption growing and new customer benefits introduced across partner airlines.
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Azul and Accor Elevate Travel Experience with Enhanced Loyalty Partnership Azul Linhas Aéreas and Accor’s ALL loyalty programs have expanded their partnership, now offering simultaneous point earning and automatic ALL Silver status for Azul’s top-tier members. A newly unveiled co-branded aircraft celebrates this milestone, symbolizing both brands’ commitment to innovation and customer-focused benefits.
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Frontier Airlines introduces companion travel benefit to loyalty program Frontier Airlines has introduced a significant enhancement to its loyalty program by launching an unlimited companion travel benefit for FRONTIER Miles Elite Platinum and Diamond Status members.
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WestJet Partners with RewardOps to Launch First-Ever Loyalty eStore eStore offers members greater flexibility to earn and redeem rewards on everyday spending.
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Emirates and AEGEAN enhance partnership to offer reciprocal loyalty benefits Emirates Skywards members can now earn and redeem Miles on all flights operated by AEGEAN; and similarly, Miles+Bonus members can earn and redeem miles on all flights operated by Emirates.*
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EnrichMoney Unveils First-of-Its-Kind Feature in Malaysia – ‘Pay with Points’ In a move to further enhance travel and lifestyle experiences, Enrich has expanded the capabilities of EnrichMoney with its latest feature: Pay with Points. This new functionality allows members to instantly redeem their EnrichMoney Points via DuitNow QR at participating merchants, marking the first solution of its kind in Malaysia.
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Alaska Airlines Partners with Jumio to Provide Faster, More Efficient Travel Jumio ID Verification integration into mobile app speeds up check-in and minimizes frustration for international travelers.
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ITA Airways presents new Runway Lounge in Milan Linate The Lounge has undergone a complete redesign, result of the branding concept developed by Robilant Associati, aiming to foster an innovative yet familiar relationship between ITA Airways and its clients.
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Riyadh Air partners with Loyalty Juggernaut to launch a next-generation digital loyalty program As Riyadh Air prepares to redefine travel experiences for a new era, the airline is building a loyalty program that is as modern, dynamic, and digitally native as the brand itself. Powered by Loyalty Juggernaut’s cloud-native GRAVTY® platform, Riyadh Air’s loyalty program will deliver a fully personalized, seamless, and rewarding experience for travelers worldwide.
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Emirates Group achieves record profit of AED 22.7 bn (US$ 6.2 bn) in 2024-25 Emirates continued to invest in delivering ever better customer experiences. In addition to a range of inflight service enhancements in 2024-25, Emirates invested AED 63 million in its lounge product, opening two new lounges at London Stansted and Jeddah to bring the total number of dedicated Emirates Lounges globally to 41.
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Saudia and Accor Partner to Offer Exclusive Rewards for AlFursan Loyalty Program Members Demonstrating the airline’s commitment to elevating benefits for loyal guests
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The flag carrier remains Official Airline Partner for the England Rugby teams, and continues to work with the best of British brands that champion originality throughout the customer experience.
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Alaska Airlines welcomes Philippine Airlines as newest global partner Our guests can soon book nonstop flights on Philippine Airlines from Honolulu and our West Coast hubs to Manila at alaskaair.com, plus earn and redeem Mileage Plan miles
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Hotels & Hospitality:
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Mandarin Oriental Launches Transformed Guest Recognition Programme and Industry-Leading Guest App These initiatives signal a new era of personalized recognition, elevated guest experiences and seamless digital connectivity. Together, they represent a significant leap forward in the use of technology and data to enhance the guest experience across the Group’s global portfolio.
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Marriott Bonvoy Introduces “Travel Roulette” Inspired by a viral social media trend, travelers can turn planning their next getaway into a game of chance with the opportunity to enter to win prizes, including 1 million Marriott Bonvoy points.
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Choice Hotels International Reports 1Q 2025 Results Drives Domestic RevPAR Growth of 2.3% Year-over-Year, Outperforming its Chain Scales. Grows Global Net Rooms System Size by 2.8%. Including 3.9% Growth for More Revenue-Intense Portfolio
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Marriott International Reports First Quarter 2025 Results “We remain focused on expanding our industry-leading Marriott Bonvoy travel platform and loyalty program membership and on deepening engagement through numerous unique experiences and collaborations. By the end of March, our loyalty program membership base had grown to nearly 237 million members worldwide.” Anthony Capuano, President and Chief Executive Officer said.
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Wyndham Hotels & Resorts reports strong 1Q 2025 results Company Delivers Record First Quarter Openings and Development Pipeline
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Retail, E-commerce, F&B, Healthcare:
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ADCB and Landmark Group Launch Shukran ADCB Co-Branded Credit Card in Strategic Partnership Abu Dhabi Commercial Bank (ADCB) and Landmark Group have launched the Shukran ADCB Co-branded Credit Card, merging financial services with retail rewards. Cardholders can earn and redeem Shukran Points across Landmark’s major brands while accessing exclusive ADCB banking benefits.
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Fuego Tortilla Grill Ignites New Era with Loyalty Program and Revamped Website The newly launched Fuego Rewards program, powered by Thanx, offers customers the opportunity to earn points with every purchase. Members can redeem 100 points for a free taco, providing a tangible incentive for repeat visits. Upon joining, customers receive a complimentary serving of chips and queso, adding immediate value to their membership.
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Seasalt Launches New Digital Loyalty Programme: ‘Seasalt Rewards’ At the heart of Seasalt Rewards is a straightforward, flexible points-based system that enables customers to earn one point for every pound spent. Once 100 points are accumulated, members can redeem them for a £5 discount, providing tangible rewards with no minimum spend required.
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This collaboration enables customers to automatically earn Zillion Coins when making qualifying purchases through PayU’s checkout system.
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PAYBACK AND RT-REISEN extend partnership From now on, not only RT-Reisen travel agencies can benefit from the PAYBACK program, but also travel agencies of other chains. This is made possible by an extended partnership between RT-Reisen and PAYBACK, which now opens up new marketing opportunities for the entire industry.
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7-Eleven® Gold Pass™ Launches with New, Next-Level Perks In-Store and at the Pump The 7-Eleven Gold Pass experience covers it all: snacks, sips and fuel. Members can sign up and manage their perks through the7-Eleven® and 7NOW apps.
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Fetch to Dish Out Rewards for Local Restaurants Across the Country Consumers can now earn rewards from dining in or ordering takeout from their favorite neighborhood spots.
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Mercatus Launches DXPro, the Digital Experience Platform Designed for the Modern Grocery Customer By unifying customer intelligence, personalized engagement, and flexible commerce capabilities across a fully connected web and mobile experience, the new DXPro gives regional grocers full control over the digital shopper journey—from first impression to transaction.
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Transport, Fuel Retail & Mobility:
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Emarat and Crypto.com Launch World’s First Crypto-Branded Fuel Stations in UAE Emarat has partnered with Crypto.com to introduce the first-ever crypto-branded fuel stations and enable cryptocurrency payments across its network in the UAE. This landmark initiative marks a major step toward integrating digital assets into everyday consumer experiences in the region.
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Shell Finalises Acquisition of Fuel Rewards Loyalty Program The acquisition supports Shell’s ambition to strengthen and evolve the nationally recognised Fuel Rewards program, delivering increased value and innovation for both its members and wholesale partners. While Shell now owns the program, PDI Technologies will continue to serve as its core technology and service provider, working in close collaboration with Shell and its stakeholders.
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Payments, Finance, Property & Insurance:
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Visa Ushers in the Future of AI-Driven Commerce with New Innovations and Global Partnerships At its Global Product Drop event in San Francisco, Visa revealed a bold vision for the future of digital payments, anchored in artificial intelligence, stablecoins, and next-generation commerce platforms. New initiatives such as Visa Intelligent Commerce and a network of strategic alliances aim to redefine how consumers and businesses interact, pay, and get paid across the globe. (Image: Visa)
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Mastercard Expands Stablecoin Capabilities Through Strategic Partnerships with OKX and Nuvei Mastercard is accelerating its efforts to bring stablecoins into mainstream payments through new collaborations with crypto exchange OKX and payment tech firm Nuvei. These strategic alliances aim to make stablecoin transactions as simple and seamless as traditional bank payments for both merchants and consumers.
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QIC Launches “Coins” Loyalty Rewards Program With the new Coins scheme, QIC App and qic.online users can seamlessly accumulate rewards through various interactions, including welcome Coins for downloading the QIC App and creating a personal profile, earning rewards when purchasing their first insurance policy via the app or portal, and receiving Coins for renewing expired insurance policies digitally.
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Mastercard and Cardstream Partner to Accelerate Open Banking Payments in the UK Mastercard has joined forces with UK-based fintech Cardstream to enhance open banking adoption through Cardstream’s Payment Facilitation-as-a-Service (PFaaS) platform. The partnership aims to expand payment options for merchants and consumers, with support for single immediate payments and future-ready solutions like variable recurring payments.
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Careington Announces the Sale of Its Launch Loyalty Division to Wellfit Technologies Given Launch Loyalty’s tremendous success and alignment with Welllfit’s mission, the acquisition represents a strategic decision by Careington to ensure the continued growth of the brand under a company with the ability to focus on further expanding and growing the Launch Loyalty business.
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COCA Introduces Cashback Rewards on COCA Cards Rewards are paid monthly in $COCA tokens. Available in over 40 countries, COCA Cashback makes spending crypto as rewarding as spending cash.
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Loyalty Technology, Solutions & Consulting:
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Factor4 Expands Partnership with NEXGO to Support N82, N96 and N6S Devices Factor4’s industry-leading gift and loyalty platform is now fully integrated with NEXGO’s N82, N96 and N6S devices, further enhancing its seamless transaction processing capabilities.
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ShopSight Launches AI-Powered Platform to Inspire the Future of Brand Engagement ShopSight bridges the gap between shoppers and brands through frictionless interactions and more personalized experiences.
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VertexOne Launches VXconnect: The Modern Customer Engagement Engine for Energy & Utility Providers Designed to address the industry’s most pressing challenges, VXconnect brings together decades of industry expertise into a single, modern SaaS product that simplifies how providers connect with and serve their customers.
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Reports, Research, Insights & Opinions:
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The newly launched Halal Travel Trends 2025 report by Mastercard and CrescentRating reveals a profound shift in the Muslim travel market, with a growing demand for culturally authentic, ethical, and sustainable experiences. Key insights show that Muslim travellers are increasingly driven by values such as environmental consciousness, immersive learning, and responsible tourism
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Collinson: On Psychology in Loyalty Psychology and loyalty may appear unrelated at first, but when we explore human behaviour and motivation, the connection becomes clear. Applying psychological principles to loyalty programme design can significantly enhance outcomes for both brands and their customers.
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Barclays 2025 Travel Rewards and Loyalty Report: Travelers Rely on Rewards Barclays 2025 Travel Rewards and Loyalty Report reveals nearly 80% of travelers continue to depend upon loyalty programs, while TV shows and movie locations are driving “set-jetting,” among other findings
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Jobs & Careers:
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Singapore Airlines is hiring: Associate Loyalty Marketing (Finance and Admin) Location: Singapore. Click inside to apply.
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Crypto.com is hiring: Senior Product Manager (Loyalty) Location: Singapore. Click inside to apply.
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Statista is hiring: Customer Lifecycle Marketing Manager – Retention & Loyalty Location: Hamburg, Germany. Click inside to apply.
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H&M is hiring: Membership Lead Location: Singapore. Click inside to apply.
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Xsolla is hiring: Program Manager, Loyalty Location: Los Angeles, California, USA (remote). Click inside to apply.
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Mattel Inc. is hiring: Loyalty Program Manager Location: El Segundo, California, USA. Click inside to apply.
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HSBC is hiring: Manager Usage and Rewards – Wealth & Personal Banking Location: Hong Kong, Hong Kong SAR. Click inside to apply.
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GAP Inc. is hiring: Manager – Loyalty Strategy and Experience Location: New York, NY, USA. Click inside to apply.
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J.Jill is hiring: Senior Manager, Loyalty & Customer Journeys Location: Quincy, Massachusetts, USA. Click inside to apply.
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Loyalty Events, Awards & Calendar:
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JetBlue Airways ranks highest in customer satisfaction in the first/business segment with a score of 738. Delta Air Lines (724) ranks second and Alaska Airlines (709) ranks third. Delta Air Lines ranks highest in customer satisfaction in the premium economy segment. JetBlue Airways (699) ranks second and Alaska Airlines (691) ranks third. Southwest Airlines ranks highest in customer satisfaction in the economy/basic economy segment for a fourth consecutive year.
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