Amadeus Interview • JetBlue • American Airlines • Emirates • Qatar Airways • Etihad • United Airlines • Lufthansa • Malaysia Airlines • Virgin • Alaska Airlines • Accor • IHG • Marriott • Wyndham • Expedia • Tui • Jet2holidays • Morrisons • Ulta Beauty • Pizza Hut • Shake Shack • Tesco • Pick n Pay • Disney+ • Adore Beauty • Gymshark • Citgo • Z Energy • Yango Group • ila • Mastercard • Visa • Deloitte • Loyal Solutions • Eagle Eye • Sonata • Qualtrics • Lacek Group • Loyalty Jobs & Careers.
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GLOGLO Featured:
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00:35 Overview of the standout features of Amadeus’s current loyalty and NDC solutions, and how Amadeus differentiates from competitors? • 05:30 Examples of current solutions’ direct contributed to the success of clients? • 13:04 Final remarks and conclusion of the interview.
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00:00 Introduction • 03:07 What major trends are you seeing in the loyalty industry? • 07:18 How is Amadeus leveraging data and technology to meet evolving traveller expectations? • 11:02 How does Amadeus integrate personalisation and dynamic rewards into loyalty solutions?
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Log in as member to watch full episode. 00:35 Overview of the standout features of Amadeus’s current loyalty and NDC solutions, and how Amadeus differentiates from competitors? • 05:30 Examples of current solutions’ direct contributed to the success of clients? • 13:04 Final remarks and conclusion of the interview. interview.
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Log in as member to watch full episode. 00:00 Introduction • 03:07 What major trends are you seeing in the loyalty industry? • 07:18 How is Amadeus leveraging data and technology to meet evolving traveller expectations? • 11:02 How does Amadeus integrate personalisation and dynamic rewards into loyalty solutions?
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Airlines, Alliances & Airports:
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Qatar Airways Scores a Historic Sponsorship Treble at UEFA Champions League Final The airline’s exclusive UEFA Champions League travel packages – which included flights, hotel stays, and match tickets have completely sold out, reflecting massive demand among global fans. As the only airline to offer these seamless packages directly, Qatar Airways reaffirms its position as a premium travel partner for football supporters worldwide.
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JetBlue and United Announce Blue Sky: Unique Consumer Collaboration That Links Loyalty Programs MileagePlus customers can earn and use miles on JetBlue including hundreds of flights in and out of New York City and Boston while TrueBlue members can earn and use points on United flights including to popular international destinations like Cape Town and Tahiti.
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The Cathay Group takes home 15 HKACE awards, including the Grand Award for the third year running Collectively, the Cathay Group won four Gold awards, three Bronzes, five Merits and two Top 10 Young Stars of the Year awards.
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Emirates and Real Madrid define new standards of ‘excellence’ in latest campaign New campaign showcases the magic that happens when a world-class airline meets world-class football. Starring renowned Real Madrid players Kylian Mbappé, Jude Bellingham and Brahim Díaz – the campaign encourages fans to strive for excellence and ‘don’t choose the ordinary – choose better’ . (Image: Emirates)
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Business travel, rewarded: The AAdvantage Business program helps companies go the extra mile Through the AAdvantage Business™ program, companies earn miles on business travel that can be redeemed for future flights, all while employees still earn miles and Loyalty Points toward their own AAdvantage® status. Plus, when traveling for business, registered travelers can earn additional Loyalty Points that are deposited directly into their AAdvantage® account. It’s a win-win that makes every trip more rewarding. (Image: American Airlines)
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Lufthansa opens First Class Lounge in Munich Newly designed lounge impresses with its timeless elegance, stylish design and comfortable ambience Premium experience for Lufthansa guests at Munich Airport. (Image: Lufthansa)
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Malaysia Airlines and Google Deepen Strategic Commercial Partnership to Drive Travel Innovation Malaysia Airlines and Google have announced the expansion of their strategic commercial partnership, strengthening their shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences. (Image: Malaysia Airlines)
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Virgin Velocity launches Pay with Points Velocity Frequent Flyer members can now use their Velocity Points to pay for food and drinks on selected Virgin Australia operated domestic and short-haul international flights. No fees, no fuss – just rewards at 30,000 feet.
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A landmark encounter marking 20 years of Qatar Airways operations to South Africa The Qatar Airways Cup is part of an extensive portfolio of high-profile global sports partnerships, including the likes of UEFA, AFC, Paris-Saint Germain (PSG), FC Internazionale Milano, Tennis Legend – Novak Djokovic…
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Alaska Airlines is further elevating inflight dining with the launch of its newest culinary initiative, Chef’s (tray) Table, a First Class dining program designed by celebrated chefs up and down the West Coast.
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Etihad Guest Offers 5 Million Miles in a Race to Discover Etihad’s Newest Destinations Etihad Guest’s “The Extraordinary Challenge” entices new and existing members to visit Etihad’s 15 new year-round destinations in a 12-month period.
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Emirates Skywards enhances partnership with Marriott Bonvoy® to offer members more rewards Two global and iconic loyalty brands expand strategic partnership. In addition to earning twice the rewards on flights and hotel stays with Emirates Skywards and Marriott Bonvoy, loyalty members can now also seamlessly convert Miles to Points, and vice versa. (Image: Emirates).
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American Airlines statement on Azul restructuring and GOL partnership American Airlines issued the following statement from Vice Chair and Chief Strategy Officer Stephen Johnson about American’s support of Azul’s restructuring and its commitment to its partnership with GOL. (Image: American Airlines)
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Emirates serves another year of “fly better” experiences at Roland-Garros 2025 Emirates is back on the iconic clay courts for the 13th consecutive year as the Official Airline and Premium Partner of Roland-Garros 2025. Taking place from 25 May until 8 June – Roland-Garros combines world-class tennis and the airline’s ‘fly better’ moments. (Image: Emirates)
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American Airlines Tell Me Why: ‘Focusing on the entire customer journey’ — Heather Garboden Season 8, episode 1 of the Tell Me Why podcast is now available on YouTube and all major podcasting platforms. (Image: American Airlines)
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Emirates Skywards partners with Coca-Cola Arena to offer members exclusive experiences Award-winning loyalty programme has expanded its Skywards Exclusives portfolio to now include fantastic offers with Coca-Cola Arena, Dubai’s home of live entertainment.
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The Memorandum of Understanding (MoU) was signed in Mauritius, formalising a mutual collaboration agreement which was first established in 2003 following the launch of Emirates’ services to the island nation, and later renewed in 2013 with an enhanced codeshare agreement on expanded routes. (Image: Emirates)
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Cheers to more choices: American introduces tequila in flight and expands buy on board menu American Airlines is elevating the inflight experience with a bold, flavorful move — tequila is officially taking to the skies. Customers asked, and American answered. Starting June 1, the airline will begin offering tequila on select flights as an inflight alcoholic beverage option for eligible customers. (Image: American Airlines)
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Hotels & Hospitality:
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IHG Hotels & Resorts and Singapore Airlines Launch Partnership The partnership brings together IHG’s Business Edge and SIA’s HighFlyer business travel programmes which are both designed to suit the travel needs of SMEs, which make up 90 per cent of businesses worldwide.
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Wyndham Unveils New Initiatives to Drive Owner Success, Strengthen Hotel Performance Anchored by its OwnerFirst™ approach, the world’s largest hotel franchisor is redefining hotel ownership through bold advancements across technology, sourcing, loyalty and marketing. (Image: Wyndham)
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Marriott International Announces Global Launch of New Regional Collection Brand: Series by Marriott™ Series by Marriott will offer guests comfortable stays in more places and provide regional owners access to the benefits of Marriott’s platforms, including the company’s award-winning Marriott Bonvoy loyalty program, all while maintaining their portfolio’s independent identity.
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Accor developing global ecosystem for meetings and events bookings Dedicated new platform will unite over 5,600 accor hotels around the world, featuring an inventory of 2.5 million square meter of event space and 800,000+ guestrooms (Image: Accor)
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Fairmont Hotels & Resorts unveils new global brand campaign Campaign Launches in Tandem with New Collection of Bookable Experiences, Enabling Guests to ‘Make Special Happen’ Every Day at Fairmont Hotels.
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Accor’s Loyalty Program ALL Reaches 100 Million Global Members In line with Accor’s vision for a fully integrated hospitality ecosystem, ALL – our global loyalty and rewards program and powerful booking platform – stands at the forefront of our strategy to create value for our stakeholders, driving engagement, excellence and business impact for our owners, partners, guests, and teams.
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Cruises:
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New research conducted by Marella Cruises, TUI UK&I’s ocean cruise line, has revealed a definitive list of signs you are ready for heading abroad or stepping onto to that glorious cruise, with spending hours Googling things to do (41%), getting your suitcase out, even though you don’t leave for weeks (32%), ordering a million holiday outfits online (24%) and repeatedly checking your passport is in date (23%).
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Retail, E-commerce, F&B, Healthcare:
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Pick n Pay Unveils AI-Powered App Integrating Delivery and Loyalty Services The launch of the new app aligns with Pick n Pay’s broader strategy under CEO Sean Summers to enhance its digital offerings and improve customer experience. By consolidating services into a single platform and leveraging AI technology, the retailer aims to accelerate growth and solidify its position in the competitive South African retail market.
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Iron Hill Brewery & Restaurant Launches ‘Iron Circle’ Loyalty Program to Enhance Customer Engagement ‘Iron Circle’ is designed to provide a seamless digital experience for patrons, allowing them to earn and track rewards through the Iron Hill mobile app.
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Shake Shack Launches Its First-Ever Loyalty Programme to Drive Digital Growth and Repeat Visits Unlike traditional points-based loyalty programmes, Shake Shack’s approach leverages limited-time menu items and themed challenges to keep customers engaged. These digital experiences not only encourage repeat purchases but also highlight seasonal offerings.
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Dr. Martens Appoints Carla Murphy as Chief Brand Officer to Spearhead Global Revival Murphy joins the iconic British footwear brand from Adidas, where she served as Senior Vice President and Global General Manager for Adidas Outdoor, overseeing the Terrex and Five Ten product lines.
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Morrisons Expands More Card Loyalty Scheme with Over 300 Retail Partners Morrisons has announced a major enhancement to its More Card loyalty program with the launch of “More Partner Points,” a new feature that allows customers to earn points when shopping with over 300 leading retail brands. This digital-only expansion offers shoppers the chance to collect points on a wide range of purchases made through the Morrisons More App or website. (image: Morrisons)
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Ulta Beauty is emerging as a leader in using AI-driven personalization to deliver meaningful, tailored customer experiences at scale. By centralising its once-fragmented data and leveraging machine learning technologies, the beauty retailer has achieved an impressive 95% repeat customer rate, optimised its marketing efforts, and carved out a scalable model for long-term growth.
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Pizza Hut Launches BOOK IT!® App to Power Summer Reading with Free Pizza Rewards for Kids Pizza Hut has launched the new BOOK IT!® app as part of its refreshed “Summer of Stories™” reading program, allowing parents to set and track reading goals for children in Pre-K through 6th grade. Kids who meet their monthly goals in June, July, and August can earn a free Personal Pan Pizza® each month as a reward. (Image: Pizza Hut)
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Reality Based Group Partners with Wayback Burgers Together RBG and Wayback Burgers will create solutions that benefit guests and provide genuine experiences to improve their overall Customer Experience and support their strategic growth plans.
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Paris Baguette Celebrates One Million PB Rewards Members with Free Pastry Offer Now boasting more than one million enrolled loyalty members, the neighborhood bakery café is commemorating its growth achievement with a special treat for its loyal guests on Monday, June 2
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Launched in May 2024, the Clubcard Challenges initiative invited Tesco Clubcard members to complete personalised challenges over a six-week period to unlock up to £50 in points.
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Adore Beauty Unveils ‘Adore Rewards’ Loyalty Program Offering Full-Sized Products Adore Beauty, Australia’s premier online beauty retailer, has launched an enhanced loyalty program named Adore Rewards, aiming to provide customers with more personalized and substantial benefits.
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Gymshark launches loyalty programme Gymshark, the UK-based fitness apparel brand, has unveiled its first-ever loyalty program, designed to reward customers not only for their purchases but also for their engagement with the brand’s community and fitness initiatives.
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Entertainment, Sport, Telecom & Social Media:
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Disney+ Unveils ‘Perks’ Loyalty Program to Enhance Subscriber Experience In a strategic move to bolster subscriber engagement and retention, Disney+ has introduced ‘Perks,’ an always-on loyalty program offering a suite of exclusive benefits to its U.S. subscribers. Launched on May 29, 2025, the program aims to provide added value through discounts, sweepstakes, and unique experiences, with plans for international expansion later this year.
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Caesars Slots Launches Toga Rewards Club Players can purchase, earn Toga Coins, and redeem them for a variety of gift cards and prizes from their favorite retailers and brands.
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Transport, Fuel Retail & Mobility:
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Kiwi fuel and convenience leader Z Energy launches new loyalty program in partnership with Eagle Eye Big launch day rewards users with fuel discounts, plus extra points. Z Energy, one of New Zealand’s leading fuel and convenience providers, has launched a new loyalty program in partnership with loyalty SaaS and AI technology company Eagle Eye.
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Yango Group expands ‘Points’ loyalty program to Abu Dhabi Exclusively available to subscribers of Yango Play, the program offers users the opportunity to earn cashback in the form of Yango Points every time they complete a Comfort-class ride using a cashless payment method.
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CITGO Launches Premier Status: Unlocking More Savings for Loyal Customers Premier Status members will enjoy enhanced savings, including an additional 3¢ per gallon reward that can be combined with existing monthly and bonus day offers. When consumers join Club CITGO they see the rewards at the pump, but locations also see rewards on their bottom line.
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Auto App Way.com and SVG Motors See a 26% Boost in Customer Loyalty Following Innovative Partnership As the leading car services platform, Way’s monthly subscription service, Way+, is reshaping customer retention strategies for car dealerships and Vehicle Service Contract (VSC) providers, as highlighted in their partnership with SVG Motors.
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The brand-new ‘Live Transfer Status’ functionality is rolling out to Jet2holidays customers taking a coach transfer back to their departure airport when returning home from their holidays across all destinations in the Balearics, Canaries, Mainland Spain, Morocco, Turkey and Bulgaria. (Image: Jet2Holidays.)
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Payments, Finance, Property & Insurance:
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ila Bank partners with Mastercard to launch innovative solutions and expand into new markets ila Bank will leverage Mastercard’s expertise to introduce loyalty program that supports cardholders’ lifestyle, providing added value across a wide range of areas, including dining, luxury shopping, travel and priceless experiences.
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Insurity Survey Finds Only 15% of Consumers Prefer a Fully Digital Insurance Experience Insurity’s new survey finds that policyholders overwhelmingly prefer hybrid service models, blending automation with optional human support and personalised communication (Image: Insurity)
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Visa Appoints Antony Cahill as Head of European Operations, Replacing Charlotte Hogg Visa has announced that Antony Cahill will take over leadership of its European operations, succeeding Charlotte Hogg, who is stepping down after eight years with the company to pursue a new opportunity. Cahill, a seasoned banking executive and Visa veteran since 2018, most recently led the company’s Value-Added Services (VAS) division. (Image: LinkedIn)
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Nymbus Launches Levels: A Powerful Loyalty & Rewards Framework for Community Banks and Credit Unions Nymbus Levels is powered by a behavior tracking engine designed with campaign flexibility in mind. It enables always-on or time-bound campaigns that reward valuable financial behaviors by assigning monetary value to any type of customer interaction or transaction.
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Loyalty Technology, Solutions & Consulting:
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Sonata Software and Qualtrics Partner to Transform Customer Experience for Global Brands Collaboration to leverage advances in AI that enhance hyper-personalised experiences across digital and physical customer touchpoints, delivering efficiencies at scale.
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Gunderson succeeds Bill Baker as he transitions from CEO to a chairman position until his planned retirement later this year. Baker first joined The Lacek Group in 1996 and has served as CEO since 2000, leading significant growth and marketplace recognition as an industry leader.
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Reports, Research, Insights & Opinions:
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Deloitte: Americans Plan to Travel More This Summer, but Trips May be Less Extensive Americans Plan More Summer Travel in 2025 — But With Shorter, Budget-Friendly Trips, Deloitte Finds
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Customer experience plays an important role in a customer’s financial decision-making, including time commitment and loyalty. (Image: FICO)
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Jobs & Careers:
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Mandarin Oriental is hiring: Premium Engagement Manager Location: London, England, United Kingdom. Click here to apply.
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IHG Hotels & Resorts: Sr. Manager, Loyalty Driven Revenue Location: Atlanta, GA, USA. Click inside to apply.
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MGM Resorts International is hiring: Senior Gift Card Program Manager Location: Las Vegas, USA. Click inside to apply.
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Mattel Inc. is hiring: Loyalty Program Manager Location: El Segundo, California, USA. Click inside to apply.
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BP is hiring: Customer Experience (CX) Manager – Strategy Location: Chicago, IL, USA. Click inside to apply.
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Peek & Cloppenburg is hiring: Associate Manager Loyalty Digital & Email Location: Düsseldorf, North Rhine-Westphalia, Germany. Click here to apply.
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Expedia Group is hiring: Senior Manager, Partner Incentives Management Location: London, England, United Kingdom. Click inside to apply.
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SCAN is hiring: Loyalty Program Manager Location: Long Beach, CA, USA. Click here to apply.
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Fanatics is hiring: Senior Manager, Enterprise Loyalty Strategy & Ops (FanCash) Location: New York, NY, USA. Click inside to apply.
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JP Morgan Chase is hiring: Rewards Product Manager, Loyalty Servicing Location: Wilmington, DE, USA. Click inside to apply.
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