e& UAE Interview • Malaysia Airlines • flydubai• SAS • Air France-KLM • Emirates • Qatar Airways • Etihad • AirAsia • Air Canada • ITA • Riyadh Air • Qantas • Turkish Airlines • American Airlines • Ethiopian Airlines • Singapore Airlines • Swiss • Marriott • Accor • Sonesta • Wyndham • Minor Hotels • PAYBACK Group • Fortnum & Mason • Plusgrade - Bosch • Shopify • CITGO • Mastercard • Klarna • Synchrony • Google • Factor4 • PAR Technology • Loyalty Research • Loyalty Jobs & Careers.
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GLOGLO Featured:
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Smiles Expands Its Super App Vision: An Exclusive Interview with Antonio Ricciardi GLO sat down with Antonio Ricciardi, SVP of Consumer Intelligence and Engagement at e&, to discuss the continued evolution of the Smiles platform. From car washes to shopping malls, AI, fraud prevention, and new partnerships with tech giants like Amazon and Tencent, the Smiles ecosystem is growing fast — and smart.
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Airlines, Alliances & Airports:
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The Future of Flying: Airlines Accelerate Toward a Paperless Future in 2025 In 2025, major global airlines are accelerating their shift toward paperless travel by adopting digital check-in, mobile apps, AI assistants, and self-service technologies to streamline passenger experiences. While physical passports are still required, Ryanair leads the charge by eliminating printed boarding passes entirely, with others like Singapore Airlines and Qatar Airways enhancing digital service through AI-driven innovations.
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Lufthansa: free online chatting on all Lufthansa long-haul flights Send and receive an unlimited number of messages including photos
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Malaysia Airlines Launches Global Campaign ‘Time for Premium Escapades’ Travellers to Experience the Elevated Comforts of Business Class with the Signature Touch of Malaysian Hospitality
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SAS and WestJet take off together – with plans to launch transatlantic codeshare this summer Scandinavian Airlines (SAS) and WestJet are entering into a new partnership that will significantly strengthen connectivity between Canada and Scandinavia – and this is just the beginning.
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In June 2025, Flying Blue celebrates its 20th anniversary – marking two decades of loyalty, strong relationships with members, innovation, and excellence beyond the travel experience. Born in 2005 from the merger of Air France’s Fréquence Plus and KLM’s Flying Dutchman programs, Flying Blue has evolved to become one of the most popular loyalty programs in the industry, with nearly 30 million members worldwide.
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Emirates forges interline partnership with Bahamasair to facilitate connectivity to The Bahamas The partnership enables Emirates to expand its reach in the Caribbean, allowing customers to utilise the services of The Bahamas’ national flag carrier from Florida to one of three destinations on the island country.
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flydubai opens new Travel Shop in Sharjah and introduces City Check-in service for the first time The carrier partners with Sharjah National Travel and Tourist Agency (SNTTA) to open a new Travel Shop in Sharjahю flydubai introduces a new City Check-in service in the newly opened Travel
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Unlock Massive Travel Deals with AirAsia MOVE’s 6.6 Mega Sale The biggest monthly sale on the AirAsia MOVE app is back! From 4 to 6 June 2025, the 6.6 Mega Sale brings unbeatable deals across flights, hotels, ride bookings, duty-free items and more—all in one app. Users can enjoy even more value when you check out with your BigPay card and stand a chance to win RM66 cashback*!
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Air Canada Inaugurates Flights to Prague Prague is the latest new Europe route Air Canada has launched this summer. The airline inaugurated its Montreal to Porto route earlier this week, celebrated the launch of its Naples route in May, and marked the return of the Ottawa to London LHR route in April. At the end of June, Air Canada will be inaugurating its Montreal to Edinburgh route.
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Air Canada Inaugurates Flights to Porto; Adds A Second Destination in Portugal to Its Global Network Porto is Air Canada’s second destination in Portugal, complementing its existing flights from Montreal and Toronto to Lisbon. Other new Europe routes celebrated this summer include the launch of its Naples route in May and the return of the Ottawa to London LHR route in April.
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ITA Airways expands codeshare flights on the Lufthansa Group’s intercontinental network Thanks to the new intercontinental codeshare agreements, ITA Airways will offer customers an even broader network and increasingly efficient, seamless connections between Italy and key destinations worldwide. With a single ticket, passengers will be able to reach their final intercontinental destination in an easier, smoother and safer way.
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Aer Lingus teams up with Uber to reward AerClub members with Avios on every journey Aer Lingus’ AerClub members can now collect Avios on every journey they take using the Uber app, by simply linking their AerClub and Uber accounts.
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Non-Stop to Paradise: Aer Lingus Unveils Direct Flights from Dublin to Cancún! Aer Lingus today announces the launch of its first direct flight to Cancún, Mexico, commencing from January 2026. The new route from Dublin to Cancún will operate 3 times weekly on the airline’s A330-300 aircraft, offering Irish holidaymakers a seamless route to the warmth and vibrant cultural heritage of the Mexican Caribbean.
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Partnership aims to enhance global connectivity for guests traveling between Riyadh, Paris, Amsterdam and beyond.
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Etihad Reports May 2025 Traffic Statistics: +19% increase compared to the same month last year. The airline carried 1.7 million passengers in May, representing a 19% increase compared to the same month last year. This continued growth reflects the airline’s strategic expansion and strong market positioning. Passenger load factor climbed to 87%, up from 84% in May 2024, reinforcing Etihad’s ability to optimise capacity while maintaining high demand.
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QANTAS GROUP TO CLOSE ITS INTRA-ASIA AIRLINE JETSTAR ASIA The closure of intra-Asia airline, Jetstar Asia, enables the Qantas Group to recycle up to $500 million in capital, supporting its historic fleet renewal program. 13 Jetstar Asia Airbus A320 aircraft to be progressively redeployed to Australia and New Zealand bringing more low fares and more local jobs
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Qatar Airways and Art Basel Sign a Landmark Partnership to Enrich Global Cultural Engagement Partnership unites two world-class brands, sharing a commitment to excellence, creativity and global impact. Art Basel makes Middle East debut in Doha next year, marking a new era for art and culture in the region.
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Emirates launches complimentary coach service for Economy Class passengers In a move to further enhance the travel experience for its Filipino passengers, Emirates will be introducing a new coach service exclusively for Economy Class customers flying to and from Clark International Airport (CRK).
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Turkish Airlines Series Completes its First Season Turkish Airlines, the airline flying to more countries than any other, continues to connect the world not only through its extensive flight network but also through the art of storytelling. With the debut of its signature podcast and videocast, Turkish Airlines Series, the brand has taken a step into audio-visual storytelling, offering curated travel content, inspiring insights, and insider perspectives from Türkiye and beyond.
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Having just launched new summer routes to Venice, Italy (VCE); Naples, Italy (NAP); Edinburgh, Scotland (EDI); and more, American Airlines is bringing a taste of travelers’ favorite European cities to the skies with a revamped inflight dining menu beginning this Wednesday, June 11.
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KrisFlyer Members Enjoy Priority Access To The Jacky Cheung 60+ Concert Tour 2025 In Singapore KrisFlyer, the Singapore Airlines (SIA) Group’s rewards programme, will be the Presenting Sponsor for the Jacky Cheung 60+ Concert Tour 2025 – Singapore, which will be held at the Singapore Indoor Stadium on 21st, 22nd, and 23rd November 2025.
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Vietravel Airlines signs five-year renewal of Radixx Passenger Service System with Sabre The technology allows Vietravel Airlines the option to add further loyalty and data capabilities as well as providing access to new markets through Global Distribution System (GDS) channels and interline/codeshare agreements with airline partners.
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American Airlines names members of new Customer Experience Advisory Board The Customer Experience Advisory Board is an evolution of the airline’s Operational Excellence Advisory Board, adding three experts who bring more than 90 years of combined experience in customer insights and hospitality to the airline.
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Emirates partners with NBA Cares to benefit Oklahoma City youth The initiative comes as part of the airline’s investment with the NBA and Emirates’ commitment to making a difference in cities across the US, by positively impacting and contributing to the well-being of youth in the nation’s communities.
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Etihad and Ethiopian Airlines start strategic codeshare partnership Codeshare unlocks seamless connections across a vast range of destinations leveraging the networks of both airlines
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Qatar Airways Elevates Global Football Journey with FIFA Club World Cup 2025™ Debut Qatar Airways, the Official Airline Partner of FIFA since May 2017, continues to expand its global football footprint by joining the first ever FIFA Club World Cup 2025™ as Official Airline Partner, bringing world-class football and world-class hospitality together for fans in the US and across the globe.
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SIA enhanced its loyalty and customer experience offerings in FY2024/25 through major investments in cabin upgrades, lounge renovations, and digital innovation, including AI-powered personalisation via partnerships with Salesforce and OpenAI. Its KrisFlyer programme expanded with SG60-exclusive promotions, lifestyle integrations (Kris+, KrisShop, Pelago), and deeper Scoot connectivity to drive everyday engagement and reward flexibility.
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SWISS to serve starred Ticino cuisine aloft SWISS will be taking its premium inflight guests on a culinary journey to sunny Southern Switzerland from 4 June onwards. For the latest chapter in the airline’s ‘SWISS Taste of Switzerland’ food and beverage program, starred Michelin chef Federico Palladino of the Cuntitt restaurant in Canton Ticino has concocted a range of exquisite meals for the SWISS First and SWISS Business cabins.
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QANTAS FREQUENT FLYER SAYS ‘ALOHA’ TO HAWAIIAN AIRLINES Qantas Frequent Flyers will be able to use their Qantas Points to book hundreds of thousands of new reward seats with Hawaiian Airlines from Thursday, marking the start of the strategic airline partnership announced by the two national carriers in January.
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For the first time, David Jones shoppers will be able to earn and redeem either David Jones Rewards Points or Qantas Points, giving millions of Australians more choice every time they shop at the retailer’s 40 stores and online.
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Hotels & Hospitality:
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Marriott International Introduces MARRIOTT MEDIA, a New Media Network Shaped for the Traveler The launch marks an evolution of Marriott’s network capabilities, bringing personalization and curated brand integration to the forefront of travel.
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Yoto Partners with Sonesta Hotels, Resorts & Cruises to Elevate Family Getaways Igniting Imaginations Through Screen-Free Entertainment, Yoto Joins New “Sonesta Kids Crew” Program.
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Wyndham Debuts New Ad Campaign Celebrating Real-Life Travel–With a Tagline That Says It All “Where There’s a Wyndham, There’s a Way” unites Company’s global portfolio of brands with its top-rated rewards program, Wyndham Rewards.
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Tribute Portfolio, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, marks its debut in Buenos Aires with the opening of Recoleta Grand, Buenos Aires, a Tribute Portfolio Hotel.
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Rediscovering Culinary Roots with the Luxury Group by Marriott International Following the success of last year’s inaugural campaign, the Luxury Group by Marriott International announces the return of the Luxury Dining Series, a multi-city regional gastronomic journey taking place from July to September across Asia Pacific. Marriott Bonvoy members will have the opportunity to bid on these exceptional dining events using their Marriott Bonvoy Moments loyalty points.
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ALL Accor members can exchange points from more new loyalty programs into Reward points — using Points, a Plusgrade company’s industry-leading exchange solutions.
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The fifth Westin Hotel in Indonesia stands proudly as an ultimate wellness sanctuary, nestled on the enchanting private island of Nirup.
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Moxy Hotels Debuts its Playful Spirit in Türkiye with the Opening of Moxy Istanbul Beyoğlu Moxy Hotels, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, brings its signature bold and playful energy to Türkiye with the opening of Moxy Istanbul Beyoğlu. Nestled in the heart of Istanbul’s iconic Beyoğlu district, the hotel marks an exciting debut for the brand, showcasing its unique style in the bustling city.
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Charter Your Own Mekong Adventure: Bohème by Mekong Kingdoms Introduces Exclusive Private Sailings This summer, Mekong Kingdoms invites travellers to experience the majestic Mekong in the most exclusive way possible with the launch of private charters aboard Bohème, the brand’s luxurious 50-metre river cruiser.
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Anantara Kihavah Elevates Holistic Wellbeing with the Maldives’ First Magnesium-Based Spa Treatments Anantara Kihavah Maldives Villas unveils a transformative new chapter in wellness with the launch of the Maldives’ first Magnesium-based spa treatments, redefining holistic healing for the modern traveller.
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NH Collection Hotel & Resorts, Minor Hotels’ premium brand, continues to execute its global growth and expansion plan, announcing two new openings: NH Collection Ibiza and NH Collection Marbella. These new Spanish hotels mark the brand’s début in the Balearic Islands and Costa del Sol, two of the most exclusive and internationally sought-after destinations in the Mediterranean.
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Minor Hotels Enhances Dubai Portfolio with Palm West Beach Addition Enriched collaboration with Seven Tides cements the group’s position as the leading operator on the Trunk of Palm Jumeirah.
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Cruises:
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Introducing Nautica Collective – A Brand New Yachting Experience for Millennials Ahead of launch, Nautica Collective have created a waitlist of over 500 subscribers, gained over 25,000 views on socials and sold their first trips of summer 2026 before official bookings open. They are seeing huge interest from exclusive communities, customers via focus groups and have locked in trade partnerships all ahead of launch.
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Retail, E-commerce, F&B, Healthcare:
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Vicky Bakery Introduces Loyalty Program to Reward Frequent Guests The new program follows a straightforward structure: customers who make nine separate pastry purchases at participating locations will receive a free pastry on their tenth visit.
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Fortnum & Mason Launches First-Ever Loyalty Membership Programme Available to customers in the UK, the programme is structured as a paid membership priced at £100 per year. In return, members receive a welcome gift in the form of a luxury hamper, free next-day UK delivery on online orders over £25, and a selection of seasonal treats throughout the year.
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99minds Launches Multicurrency Gift Card Solution for Shopify & Shopify Plus 99minds, the unified omnichannel gift card and loyalty platform built for modern commerce, proudly announces a groundbreaking milestone: the multicurrency gift card support for Shopify merchants.
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The Datassential 500 blends proprietary data, predictive analytics, and real consumer sentiment to spotlight not only America’s largest and most beloved brands, but also the emerging innovators making waves across the chain restaurant landscape.
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Bosch and Virto Commerce Power a Loyalty Portal for 150K+ Users Across Europe What started as a fragmented network of local loyalty programs has evolved into a unified, API-driven platform supporting 50+ brand-country combinations, 22,000+ products, and 115+ integrated fulfilment providers.
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PAYBACK Group was recognised by kununu as “Top Company 2025” The PAYBACK GROUP not only inspires 34 million customers with its PAYBACK bonus program, but also impresses as an attractive employer.
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Entertainment, Sport, Telecom & Social Media:
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CIVIC Is Shaping the Future of Sports–One Fan Experience at a Time With sports marketing spend to reach $115 billion in 2025 and women’s leagues surging into the spotlight, CIVIC is reimagining how brands connect with fans—from stadium roars to race-day cheers.
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Katie Dalton named president of Audience Rewards Dalton, who has been with Audience Rewards since 2010, most recently served as executive vice president.
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Transport, Fuel Retail & Mobility:
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CITGO Enhances Club CITGO Loyalty Program with New Premier Tier The new tier is aimed at rewarding its most frequent and loyal customers with enhanced fuel savings. This move represents a significant upgrade to the existing program and underscores CITGO’s ongoing investment in customer engagement.
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Payments, Finance, Property & Insurance:
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Redington and Mastercard Join Forces This strategic collaboration aims to strengthen companies’ digital security infrastructures and make them more resilient against cyber threats. Mastercard’s global experience and innovative technologies combined with Redington Turkey’s regional strengths will offer proactive, scalable and strategic solutions to companies.
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Klarna Partners with Nift to Enhance the Customer Experience and Drive Revenue Growth Exclusive Partnership with Gifting Platform Nift Enables Personalization that Leads to Increased Brand Sentiment and Loyalty.
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The partnership will deliver a first-of-its-kind resident rewards program, embedding Piñata’s perks directly into MRI RentPayment. The enhanced features will give property managers a turnkey solution to boost on-time payments, engagement, and retention, while giving renters real financial benefits for simply paying rent.
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Bridge Me Introduces Enhanced Client Loyalty Programme At the heart of the programme lies a fresh tiered structure aimed at providing standout benefits to loyal users. These include priority access to new loan products, streamlined customer support, and exclusive offers tailored to client needs.
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OnePay and Synchrony to Launch New Industry-Leading Credit Card Program With Walmart Synchrony to become exclusive issuer of OnePay credit cards at Walmart, with the credit card experience embedded inside the OnePay app.
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ThinkMarkets launches a new loyalty programme for its clients The programme allows clients to earn points through their trades, with points for special occasions, events, referrals, and more coming soon. The more points a trader accumulates, the higher they can climb through the tiers and redeem them for trading credit or cash.
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Loyalty Technology, Solutions & Consulting:
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Google Introduces Structured Data for Loyalty Programs Google has unveiled an enhanced feature in its search infrastructure that empowers businesses to highlight loyalty perks—such as exclusive pricing, member-only points, and special services—directly within search results.
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Reklaim Introduces Consumer Ownership Program — A New Model for Shareholder Participation Reklaim Invest allows Canadian users of the Reklaim platform to redeem their accumulated points for publicly traded shares in Reklaim (MYID) – offering a new way to invest in a public company using loyalty rewards.
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Gladly wins CCW Excellence Award for Disruptive Technology of the Year The Disruptive Technology category honors innovations that fundamentally reshape how businesses serve their customers. Gladly stood out from a field of finalists—including Microsoft, Observe.AI, and Krisp—for its customer-centric platform designed around lifelong relationships, not tickets.
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PAR Technology Launches Unified Guest Engagement Cloud Platform for Enterprise Restaurants PAR Engagement brings together loyalty, marketing & offers, ordering, and guest data into one deeply integrated platform. It’s modular by design—restaurants can start with the individual products they love or build a unified tech stack that multiplies impact and strengthens their system’s performance without compromise.
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Velir and Brooklyn Data Announce Leadership Transition as Company Enters its Next Chapter Wendy joined Velir in 2024 as Chief Client & Growth Officer and brings a deep background in digital transformation, client strategy, and organizational growth. She has held executive roles at industry-leading digital consultancies, including Rightpoint and Sapient, where she helped clients reimagine customer experiences and unlock business value through data and technology.
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Factor4 Partners with Realtime POS to Launch Fully Integrated Gift Card Solution This collaboration enables retailers to offer branded gift cards, customizable loyalty programs, and real-time customer rewards without additional hardware or complex setup.
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InMotion Hosting Launches Upgraded Referral Program The new system offers automated tracking, simplified reward fulfillment, and a user-friendly experience, making it easier than ever for customers to share InMotion Hosting with friends and earn incentives.
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Reports, Research, Insights & Opinions:
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MarketCast Reveals the 50 Brands Americans Can’t Live Without Annual Report Derived from 20K Consumers Ranks Amazon, Google, and YouTube at the Top as Loyalty, Trust and Identity Prove Key to Brand Resilience.
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Spiro® Previews Research During Cannes Lions Showing Experiential Marketing Drives Revenue Growth In today’s climate of economic uncertainty and tightened budgets, marketers are under mounting pressure to prove business ROI—and experiential has long been one of the most powerful, yet hardest-to-measure, channels in the mix. The report findings demonstrate that experiential is more than an engagement tactic.
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2025 Consumer Sentiment Study shows Americans are cutting non-essential spending, turning to rewards programs, and preparing for a tougher economic year ahead.
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Jobs & Careers:
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Frasers Property Limited is hiring: Senior Manager, Digital Marketing & Loyalty (Hospitality) Location: Singapore. Click inside to apply.
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Mastercard is hiring: VP Customer Success Loyalty-R-248614 Location: New York, USA. Click inside to apply.
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Alaska Air Cargo is hiring: Managing Director Loyalty & Cobrand Location: SeaTac, WA. Click here to apply.
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Alaska Air is hiring: Managing Director Loyalty & Cobrand Location: SeaTac, WA. Click hear to apply.
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Amtrak is hiring: Mgr Loyalty Program Design – 90389219 – Washington Location: Washington, DC. Click here to apply
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Papa John’s is hiring: Sr Director, Loyalty & CRM Location: Atlanta, GA, USA. Click here to apply.
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Hilton is hiring: Senior Director, Hilton Honors Member Experience & Growth Location: McLean, VA, USA. Click here to apply.
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Alterra Mountain Company is hiring: Director of Loyalty Location: Denver, CO, USA. Click here to apply.
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TikTok is hiring: TikTok Shop – Product Manager – Customer Loyalty & Retention Location: Seattle, WA, USA. Click here to apply.
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Location: Newton, MA, USA. Click here to apply.
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Plaza Premium Group is hiring: Manager Loyalty and Product Development Location: Southlake, TX (On-site). Click here to apply.
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BMO is hiring: Head, Personal Banking Loyalty Value Proposition Location: Toronto, ON. Click here to apply.
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Four Seasons is hiring: Director, Guest Loyalty and Digital Program Management Location: Toronto, ON (Hybrid). Click inside to apply.
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Uber is hiring: Senior Strategic Partnerships Manager, Uber One Location: Sydney, New South Wales, Australia. Click here to apply.
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NAB is hiring: Head of Loyalty Location: Melbourne, Victoria, Australia. Click here to apply.
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Qantas is hiring: Manager Qantas Business Rewards Customer Engagement Location: Sydney, New South Wales, Australia. Click here to apply.
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Lego Group is hiring: Membership Operations Specialist Location: London, England, United Kingdom. Click inside to apply.
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The White Company is hiring: CRM Loyalty Executive Location: London, England, United Kingdom. Click inside to apply.
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Eurostar is hiring: Loyalty Manager – Maternity Cover Location: London, England, United Kingdom. Click inside to apply.
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Hilton is hiring: Manager, Loyalty – Asia Pacific Location: Singapore. Click inside to apply.
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Razer Inc is hiring: Senior Manager, Loyalty and Marketing Location: Singapore. Click inside to apply.
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Age International is hiring: Senior Direct Marketing Executive – Loyalty Location: London, England, United Kingdom. Click inside to apply.
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Loyalty Events, Awards & Calendar:
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TRAVEL + LEISURE BRINGS BACK WORLD’S BEST SUMMIT FOR SECOND YEAR IN NEW YORK Highlights from the programming include Points, Miles & Loyalty: From the hotel space to the credit card industry, the way in which companies retain loyal consumers has drastically changed. T+L Special Projects Editor Jess Feldman will lead a dynamic conversation on how value, flexibility, and personalization are reshaping the rewards space with Global Travel Collection U.K.’s Jason Oshiokpekhai, point.me’s Adam Morvitz, Your Rich BFF’s Vivian Tu, and CBS News’ Peter Greenberg.
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