Join GLO & Comarch @ Germany Loyalty Expert Day July 15, 2025 • Gulf Air Group • Turkish Airlines • Delta • Etihad • United Airlines • Air France-KLM • SAS • Saudi Airlines • Malaysia Airlines • Emirates • Alaska Airlines • Discovery • BWH Hotel Group • Marriott • IHG • Hilton • Melia • Minor Hotels • Carnival Cruise Line • Tulip • MTN Nigeria • Hutch • Fetch • Visa • Bilt • Cognizant • Deloitte • Wildfire • WeTour • Loyalty Research • Loyalty Jobs & Careers.
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GLOGLO Featured:
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Gulf Air CEO Jeffrey Goh has called for a fundamental rethink of how global airline alliances operate, urging them to adapt to the increasingly diverse and dynamic strategies of modern carriers. Under Goh’s leadership, Gulf Air is undergoing what he describes as a “transformational pivot,” aimed at enhancing both passenger experience and operational performance. (Image: Gulf Air Group)
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Join GLO at the Comarch Expert Day in Munich, 15 July 2025 The panel discussion featuring Dilek Capanoglu Glenister, Co-Founder of the Global Loyalty Organisation, and Professor Dr. Lena Steinhoff from the University of Paderborn will explore how personalisation, trust and ethical marketing are reshaping customer loyalty across industries.
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Airlines, Alliances & Airports:
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Turkish Airlines and airBaltic Expand Codeshare Partnership This latest expansion builds on that foundation, allowing both carriers to tap into new markets, broaden their route networks, and enhance connectivity for their passengers. The strengthened collaboration marks another step in extending the global reach of both airlines.
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Etihad Airways and Air Europa celebrate inaugural flight milestone The landmark Boeing 787-9 service represents a significant evolution of the partnership between the two airlines, building on their expanded codeshare agreement and frequent flyer programme cooperation.
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Delta doubles down on Seattle with new global routes and two new lounges Delta reinforces its commitment to Seattle with the launch of new nonstop service to Barcelona and Rome and the debut of two premier experiences—a Delta One Lounge and Delta Sky Club— in one 24,000-square-foot-space inspired by the Emerald City. (Image: Delta)
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United Mobile App Now Gives People More Information About Their Connecting Flight New features are exclusive to United app and include personalized, turn-by-turn directions to connecting gates with estimated walk times, real-time flight status updates, tips for longer layovers, and a heads up if United is able to hold the plane for those with an extra-tight connection. Features are an extension of airline’s ConnectionSaver back-end technology and provide customers full visibility into connecting flight status. (Image: United)
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Air France‑KLM Eyes TAP Portugal with SAS-Style Investment Strategy Air France-KLM CEO Ben Smith has confirmed the airline group’s interest in acquiring a stake in TAP Air Portugal, but emphasized that any move would depend on favorable conditions set by the Portuguese government. Smith noted that the group is comfortable using the same strategic approach it followed during its minority investment in Scandinavian Airlines (SAS).
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SAS Plots Bold Return to India with New Mumbai Route Beginning June 2, 2026, SAS will launch five weekly nonstop flights from its hub at Copenhagen Kastrup Airport to Mumbai’s Chhatrapati Shivaji Maharaj International Airport. The service will be operated using Airbus A330-300 aircraft, offering a mix of business, premium economy, and economy class seating. (Image: SAS)
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Priority Pass Expands Member Benefits with New Digital Travel Wellness Companion, TrvlWell Designed to enhance health and wellness while travelling, TrvlWell offers movement and mobility sessions, breathwork and meditation, mindful walking tracks and curated content to support wellness on the go. Digital wellness modules include Rest Easy, Stay Sharp, Fly Well and Feel Calm, addressing common travel challenges like jet lag, fatigue, travel anxiety and more. (image: Collinson)
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Turkish Airlines is the Best Airline in Europe for the Tenth Time Also chosen as the Best Airline in Southern Europe, Türkiye’s national flag carrier was recognized with several other prestigious awards. Turkish Airlines received the World’s Best Business Class Onboard Catering, Best Business Class in Europe, Best Business Class in Southern Europe and Best Business Class Onboard Catering in Europe awards, reflecting its superior service in premium cabins.
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International flying returns to Dunedin with new Jetstar service offering sale fares from just $184^ International flights have resumed to Dunedin, with Jetstar’s inaugural service from the Gold Coast touching down today. The new route reconnects New Zealand’s Deep South and Australia’s Sunshine State for the first time since 2020 and will unlock more than 58,000 low-fare seats each year for Kiwi and Aussie travellers.
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Delta’s transformation at LaGuardia elevates the travel experience ahead of peak summer season Operating more than 220 daily departures from LGA, Delta remains the airport’s largest carrier, and the fully modernized Terminal C continues to deliver greater comfort, efficiency and signature hospitality just in time for the busy summer travel season. (Image: Delta)
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flyadeal and AlFursan launch miles partnership for seamless earning and redemption Through the partnership, AlFursan members can now redeem miles on flyadeal flights throughout the year, and earn miles based on the selected fare class, which includes FlyMax and FlyPlus.
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Amal by Malaysia Airlines Partners with Indonesian Agents to Support 1447H Umrah Season Amal by Malaysia Airlines (Amal), the Hajj and Umrah pilgrimage arm of Malaysia Airlines, has formalised strategic partnerships with three prominent Indonesian travel agents to strengthen its presence in the Indonesian Umrah market for the 1447H Umrah season. The appointed agent, PT Mega Trans Universal (MTU), PT Syifa Wisata Jaya Persada (SWJP), and PT MKM Ticketing Travel & Tours Indonesia (MKM).
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Delta’s transformation at LaGuardia elevates the travel experience ahead of peak summer season Operating more than 220 daily departures from LGA, Delta remains the airport’s largest carrier, and the fully modernized Terminal C continues to deliver greater comfort, efficiency and signature hospitality just in time for the busy summer travel season.
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The Green Awaits: Fly Delta’s largest-ever schedule and new routes to the 2026 Masters Delta, a Tournament Partner of the Masters, is expanding its offerings for Masters patrons next April with new routes to Augusta Regional Airport (AGS), increasing seat capacity during the Tournament from 1,200 to nearly 4,000* peak day seats. With up to 18 daily flights to Augusta—including new service from Los Angeles (LAX), Nashville (BNA) and Newark (EWR)—no one better connects golf enthusiasts to the Masters.
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Priority Pass named ‘Official Airport Lounge Partner’ for the Chennai Bulls Team in India The strategic collaboration kicks off at India’s inaugural rugby sevens league, which began in Mumbai on 15 June 2025. The league makes history by being the first of its kind in the country to take place in the sevens format, featuring six teams of elite international rugby talents alongside top-tier players from India, including the Chennai Bulls. Image: Collinson
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In-line with Qatar Airways’ commitment to delivering an exceptional travel experience, will implement a game-changing in-flight entertainment system to transform the onboard experience through intelligent personalisation and seamless system integration. Powered by cutting-edge AI technology, the new system will allow passengers to interact and control key parts of their onboard experience all through one smart connected platform. (Image: Qatar Airways)
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Following launches in Atlanta (ATL) and Washington D.C. (DCA) earlier this year, Alaska is bringing the TSA PreCheck® Touchless ID program to our guests departing select hub airports, starting with Seattle on June 26, followed by Los Angeles on July 8 and Portland on July 10. Building on our work to streamline the airport experience, Touchless ID can help guests speed through the TSA line. (Image: Alaska Airlines)
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American Airlines customer experience: technology is making travel even easier this summer Customers can take advantage of new technology to make their travel journeys more convenient.
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Emirates extends global premier partnership with ATP through 2030 First joining forces in 2013, Emirates and the ATP have built one of the longest standing and most recognisable partnerships in professional tennis. Through the renewal, Emirates will continue to showcase its premium hospitality at close to 60 ATP tournaments spanning six continents each season. Emirates will also continue to receive prominent marketing rights and high value brand visibility across the season, maintaining one of the broadest footprints in tennis. Image: Emirates
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Hotels & Hospitality:
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BWH Hotels GB launches a new incentive scheme called Planners Advantage The initiative allows eligible planners to earn two points for every US dollar spent on group bookings, conferences, or event-related stays across participating hotels in the BWH Hotels GB portfolio. These points can be redeemed for a range of benefits, including free room nights, shopping vouchers, charitable donations, and more.
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FCM Travel relaunches ‘Sam’ as a revolutionary intelligent virtual assistant Available across FCM’s proprietary Platform, app, and browser extension, Sam delivers personalised, efficient, and seamless solutions, making travel smarter and more rewarding for customers globally.
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Global Hotel Alliance brand CEOs see steady growth in travel demand despite market uncertainty Leaders from top independent hotel brands highlight loyalty-driven resilience, US dominance, the rise of Asian markets, and European expansion at CEO meeting in Brussels
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IHG Hotels & Resorts Strengthen Presence in West Africa with signing of Crowne Plaza Lagos Ikeja IHG partners with Watercress Hotel International to bring its premium brand, Crowne Plaza to Nigeria’s vibrant commercial capital by Q1 2028
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Hilton & Hilton Global Foundation Open Doors of Opportunity for People, Deliver Sustainable Stays Hospitality leader creates nearly 1 million learning and career growth opportunities, contributed 452,000 volunteer hours and invests $7.3 million into projects building a better world for travel in 2024
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Hilton to Triple its Presence in Africa to More Than 160 Hotels Hilton expects to open more than 100 hotels in the coming years in markets including Ghana, Benin, Nigeria, Angola and Madagascar. Most recent hotel openings include Canopy by Hilton Cape Town Longkloof, Hampton by Hilton Sandton Grayston and DoubleTree by Hilton Addis Ababa Airport. Hilton is currently hiring for 600 new hospitality jobs in Africa and expects to create 18,000 new positions as it expands its portfolio. (Image: Hilton)
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Minor Hotels Shines at T+L Luxury Awards Asia Pacific with 26 Accolades Minor Hotels has affirmed its leadership in luxury hospitality, earning 26 accolades, including three top honours, across its brands and managed properties at the Travel + Leisure Luxury Awards Asia Pacific 2025. Voted by discerning global readers, the annual awards recognise the best hotels, resorts, experiences, and hospitality leaders shaping luxury travel across Asia Pacific. (Image: Minor)
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Meliá Hotels International maintains its position as Spain’s most reputable tourism company. The company reaffirms its leadership in the tourism industry in the Merco Empresas 2025 ranking for the thirteenth consecutive year. Chairman and CEO Gabriel Escarrer also recognized once again as the most reputable leader in the tourism industry
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Minor Hotels Art in Motion: Jeff Robb’s ‘Serenissima’ Exhibition Arrives at Avani Rio Novo Venice Avani Rio Novo Venice brings contemporary art into everyday life with Serenissima, a striking new exhibition by British artist Jeff Robb. Following last year’s successful partnership, the hotel once again teams up with Cris Contini Contemporary to present an experience that showcases art beyond traditional gallery walls. The exhibition transforms the hotel’s social spaces into a sensory art journey that is open to guests and the public until 14 November 2025.
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Cruises:
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Inaugural Sailings in French Polynesia and Hawaii Aboard Evrima and Expanded Destinations Across Asia Pacific on Luminara Invite Guests to Discover Remote Shores, Cultural Traditions, and an Unparalleled Yachting Experience
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Carnival Corporation Q2 2025 results The company exceeded 2026 SEA Change financial targets 18 months early, with adjusted return on invested capital (“ROIC”)1,2 and adjusted EBITDA per available lower berth day (“ALBD”)1,2 reaching the highest levels in nearly two decades.
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Retail, E-commerce, F&B, Healthcare:
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Tulip Unveils Tulip AI for Clienteling Built on robust human-in-the-loop principles and developed in close collaboration with leading retailers, Tulip AI promises to unlock unprecedented levels of efficiency, effectiveness, and personalized customer engagement.
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Birdcall Serves Up Simplicity with New App-Free Rewards Program Unlike many modern programs that ask customers to download an app, create an account, or jump through digital hoops, Birdcall Rewards keeps things refreshingly simple. Guests can join the program just by entering their phone number at checkout—whether they’re ordering in the restaurant, through a self-service kiosk, online, or even via the drive-thru.
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Entertainment, Sport, Telecom & Social Media:
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MTN Nigeria Launches “Mega Billion Promo” to Reward Customer Loyalty MTN Nigeria, the nation’s leading telecommunications provider, has announced the launch of the “MTN Mega Billion Promo,” a bold, 12-week nationwide consumer promotion designed to celebrate, reward its loyal customers and deepen financial inclusion.
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Hutch Sri Lanka Strengthens Customer Experience with New “Cheer Points” Loyalty Programme With Cheer Points, Hutch cements its shift from being merely a telecom provider to a lifestyle facilitator—offering real-world value that resonates with everyday moments. Whether you’re planning a weekend outing, indulging in a hobby, or enjoying a meal with friends, Hutch ensures you’re rewarded along the way.
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Wavenet and CSG Launch AI-Powered Real-Time Promotions to Transform Telecom CX at DTW – Ignite 2025 By fusing Wavenet’s predictive intelligence platform, Sense AI for customer experience, with CSG’s real-time engagement capabilities, the solution empowers operators to shift from reactive to predictive engagement delivering personalized, high-impact offers in real time without overhauling existing infrastructure.
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Transport, Fuel Retail & Mobility:
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Fetch Revs Up Rewards with Expansion into the Fuel Category For consumers, this expansion means even more ways to score rewards for everyday purchases—now including fuel. By scanning their receipts for gas and grab-and-go goodies, drivers can turn fuel-ups into their favorite gift cards.
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Payments, Finance, Property & Insurance:
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Bilt Appoints Margette Hepfner as Executive Director of Resident Loyalty Hepfner brings more than two decades of multifamily operations leadership experience, most recently serving as Chief Operating Officer of Residential Management at Willow Bridge Property Company, where she oversaw daily operations for more than 227,000 apartment homes and 5,000 employees.
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Equivator invests SAR 30 mln in Related to drive MENA’s loyalty and rewards innovation hub Equivator will support Related’s market entry into Europe and beyond, while helping establish initiatives such as the “Related Loyalty & Fintech Authority” a new regional knowledge and policy forum further solidifying Related’s leadership.
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eTip, the award-winning benefits platform specializing in digital tipping for hospitality and service industries, today announced a new collaboration with Visa to help deliver funds directly to participating digital wallets in real-time1.
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Loyalty Technology, Solutions & Consulting:
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OSG Launches JourneyConnect Orion® at Elevate– A New Era of AI-Powered Customer Communications Designed to overhaul how organizations manage complex communications, OSG JourneyConnect Orion unifies every aspect of the customer journey into a single intelligent ecosystem.
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Cognizant Expands Salesforce Partnership with New Offerings for Agentforce The offerings are designed to help enterprises accelerate their shift to an AI-augmented workforce, combining human expertise with autonomous agents to drive productivity, responsiveness, and scalable impact.
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Wildfire Loyalty Platform First to Enable Users to Earn Cashback and Rewards on AI-Assisted Shopping By interacting with product suggestions from AI tools – including Google’s Gemini, Microsoft Copilot, OpenAI’s ChatGPT, Anthropic’s Claude, and Perplexity – shoppers can now receive cashback through Wildfire’s browser extensions.
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The acquisition creates the industry’s most complete, transparent, and timely view of product pricing, promotion, assortment, and performance across the CPG landscape.
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Snappy Expands Its Swag Solutions with the Launch of Snappy Stores Designed to support employee recognition, customer engagement, and brand-building activities, Snappy Stores eliminate pain points, including inventory and shipping logistics, while maintaining flexibility and customization.
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Wetour Sets New Course in Travel with Web3 Loyalty Tokens and Stablecoin Payments The centrepiece of Wetour’s new model is its upcoming on-chain loyalty programme, where rewards will take the form of blockchain-based tokens. Rather than earning points that sit idle in clunky systems, travellers will soon be able to earn, redeem, or even transfer micro-fractions of tokens—turning loyalty into something dynamic, portable, and instantly usable.
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By pairing generative AI with human support in contact center operations, the collaboration aims to improve customer satisfaction, accelerate support, and drive smarter interactions across digital and voice channels – for consumers and enterprise clients.
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Easy Go: Shanghai’s Smart New Travel Companion for Global Visitors In collaboration with local businesses, the app offers exclusive discount packages under the theme of “Shanghai Coupon Pack.” Travelers can claim deals and coupons covering cultural experiences, tourist attractions, commercial venues, sports events, and exhibitions.
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Reports, Research, Insights & Opinions:
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Fragmented journeys, fading loyalty, and rising trust in social platforms are reshaping how brands win attention
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Lob Report Shows Direct Mail Breaks Through Digital Noise The report reveals that as consumers become overwhelmed with digital marketing, younger populations are embracing direct mail. Gen Z and Millennials view direct mail as a trusted and personalized channel for brand communication, and they’re responding to it at higher rates than any other generation.
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Deloitte: Restaurant AI Investments Heat Up, But Adoption Still Appears to be on the Back Burner With customer expectations evolving, some restaurant leaders are turning to artificial intelligence (AI) to create new opportunities for growth across their operations. In its new report, “How AI is Revolutionizing Restaurants,” Deloitte examines AI adoption, what is driving value, perceived challenges, and organizational readiness to scale AI effectively.
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Jobs & Careers:
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Cracker Barrel is hiring: Loyalty & CRM Coordinator Location: Lebanon, TN, USA. Click inside to apply.
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Bath & Body Works is hiring: Director, Loyalty Strategy Location: Reynoldsburg, OH, USA. Click inside to apply.
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M3 is hiring: Global Director of Incentives and Loyalty Location: London, England, United Kingdom. Click inside to apply.
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OhioHealth is hiring: Customer Loyalty Specialist Location: Dublin, OH, USA. Click inside to apply.
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Sytner Group is hiring: Customer Retention & Loyalty Specialist Greater Portsmouth Area, England, United Kingdom. Click inside to apply.
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Zaxbys is hiring: Loyalty Marketing Program Coordinator Location: Atlanta, GA, USA. Click inside to apply.
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Amtrak is hiring: Mgr Loyalty Program Design – 90389219 – Washington Location: Washington, DC. Click here to apply
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