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Home » Articles » GLO Weekly: Global Loyalty News – July 11, 2025 (Week 28)

GLO Weekly: Global Loyalty News – July 11, 2025 (Week 28)

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GLO Experts: Tony Piedade • flydubai • Emirates • Delta • Etihad • American Airlines • Air Canada • Wizz Air • Virgin Atlantic • Air New Zealand • Alaska Airlines • Qatar Airways • Vietnam Airlines • Saudia • EVA Air • WestJet • Riyadh Air • LATAM Airlines • Kuwait Air • Star Alliance • China Airlines • Marriott • IHG • L’Occitane • Emaar • Uber • Sky • SBI • Lidl • Collinson • Loyalty Research • Loyalty Jobs & Careers.

GLO

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GLO

GLO Featured:

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GLO Experts. Tony Piedade: Loyalty should be regarded as a strategic asset.

Tony (#openforprojects) is an accomplished business leader with nearly two decades of experience spearheading large-scale transformation projects. Known for delivering strategic, high-impact change, Tony has led innovative programs in loyalty, digital transformation, and operational change across industries including aviation, hospitality, finance, and retail. His experience spans major brands such as Etihad, British Airways (Avios), EasyJet, and Jaguar Land Rover.

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GLO

July 7, 2025 11:00 AM

Airlines, Alliances & Airports:

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flydubai partners with emaratech to introduce smart biometric gates

The Dubai-based carrier partners with emaratech to introduce smart border immigration solutions for its pilots and cabin crew

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flydubai

July 11, 2025 09:40 AM

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Emirates Launches Seasonal Strawberry Menu Celebrating British Summer and Local Farming Excellence

Available from 14th to 31st July 2025, the special menu will follow Emirates’ Wimbledon-themed offering and continue the celebration of British seasonal flavours. (Image: Emirates)

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Emirates

July 11, 2025 09:10 AM

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Air Canada Expands Latin American Network with New Routes, Prioritising Strategic Growth in Latin America

Air Canada is significantly broadening its presence in Latin America as part of its New Frontiers Strategy, unveiling several new routes that strengthen its global footprint and tap into growing demand for leisure travel to Central and South America. The airline’s latest announcement includes nonstop service to Lima, Peru, alongside new routes to Belize, Puerto Escondido, and Tepic in Mexico’s Riviera Nayarit.

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Air Canada

July 11, 2025 08:42 AM

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Virgin Atlantic Unveils Major Cabin Overhaul and Starlink Wi-Fi Rollout Amid Premium Travel Boom

Virgin Atlantic has announced a significant upgrade to its onboard experience, revealing plans to revamp the cabins of its Airbus A330-900neos and Boeing 787-9 Dreamliners, alongside a fleetwide rollout of high-speed Starlink satellite connectivity. These enhancements are part of a broader strategy to cater to rising demand for premium travel and position the airline as a leader in next-generation air travel experiences.

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Virgin Atlantic

July 11, 2025 08:10 AM

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Delta Air Lines Announces June Quarter 2025 Financial Results

Loyalty revenue was up 8 percent, driven by co-brand spend growth and card acquisitions. American Express remuneration was $2 billion, up 10 percent year-over-year. Cargo and MRO revenue grew 7 percent and 29 percent, respectively.

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Delta

July 11, 2025 07:30 AM

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Priority Pass Research Reveals Airport Technology Enhances the Traveller Journey and Unlocks New Opportunities to Capture Spend

Priority Pass’ latest report, Tomorrow’s Journey: Smarter, Faster, Connected, draws on insights from over 12,000 global travellers across 21 countries and territories, revealing how digital innovation is reshaping what travellers value and engage with at the airport. Freeing up valuable time, lowering stress levels, and in turn making them more likely to explore and spend.

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Collinson

July 11, 2025 07:30 AM

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“MY JOURNEY” – MY RULES: Wizz Air unveils much awaited mobile app feature

“My Journey” gives passengers full control during travel and unexpected disruptions by providing assistance and benefits directly on their phones. In addition to receiving updates through multiple channels (calls, SMS, emails), travellers can now observe everything in one place —on their smartphone.

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Wizz Air

July 10, 2025 07:00 PM

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Vietnam Airlines and Saudia Announce Codeshare Partnership

This collaboration between two SkyTeam alliance members will offer customers expanded travel options and a more seamless journey, including frequent flyer program benefits.

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Vietnam Airlines

July 10, 2025 06:00 PM

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WestJet and Saudia announce interline agreement

WestJet guests to gain single-connection access to multiple points in the Kingdom of Saudi Arabia for the first time.

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WestJet

July 10, 2025 05:00 PM

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Air New Zealand is backing the passion, drive, and ambition of New Zealanders with the launch of Dream Seats

Launched on 08. July 2025, Dream Seats will kick off with an initial commitment of giving over 100 New Zealanders the opportunity to move closer to achieving their dreams, by giving them flights to support their journey. Within Aotearoa or around the world, Air New Zealand aims to bring big ambitions closer to reality.

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Air New Zealand

July 10, 2025 04:00 PM

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Riyadh Air and Almatar Sign Strategic Partnership

This partnership marks a new chapter in digital aviation, empowering both parties to deliver richer and more dynamic travel experiences through real-time pricing, personalized offers, and seamless booking across Riyadh Air’s growing international network.

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Riyadh Air

July 10, 2025 03:00 PM

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LATAM Group to Implement Onboard Wi-Fi on Long-Haul Aircraft with a $60 Million Investment

The new state-of-the-art in-flight connectivity technology, developed by Viasat, will be available on the wide-body fleet, adding to the short- and medium-haul aircraft (narrow-body) that already offer Wi-Fi.

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LATAM Airlines

July 10, 2025 02:00 PM

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Kuwait Airways Launches “Elite” Service

The service includes baggage weighing, limousine service, access to Elite Lounge, meet-and-assist, and facilitating travel procedures. Includes a comprehensive range of premium services, from home to the aircraft.

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Kuwait Airways

July 10, 2025 01:00 PM

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Alaska Airlines promotes Alisa Onishi to managing director of Hawaiʻi marketing for Hawaiian and Alaska airlines

Based in Honolulu, Onishi will lead brand marketing and guest experience enhancements for Hawaiian Airlines, while also advancing Hawaiian and Alaska Airlines’ multi-brand strategy – the first such model in the U.S. industry. In addition to driving brand integration, loyalty and sponsorships, she will also support employee culture and cross-brand programs including the development of new uniforms.

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Alaska Airlines

July 10, 2025 12:00 PM

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Star Alliance – World’s Best Airline Alliance at 2025 Skytrax Awards

The Star Alliance Paris Charles de Gaulle Airport Lounge also honoured as the World’s Best Airline Alliance Lounge for the second year running. 14 Star Alliance member airlines claim a total of 62 top awards

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Star Alliance

July 10, 2025 11:00 AM

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Qatar Airways Leads Industry with Completion of Starlink Installation Programme

World’s largest number of Starlink-equipped widebody aircraft now offers the fastest Wi-Fi in the sky on more global routes, free for all passengers.

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Qatar Airways

July 10, 2025 10:00 AM

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Emirates expands its Premium Economy offering on services to Male and Colombo

With Emirates’ ever-expanding network of points offering Premium Economy, Maldives-bound holiday makers can book signature experience for the entire journey; services with Premium Economy increase to 3 daily flights. Premium Economy offering to roll out on flights to Colombo and operated by a retrofitted Boeing 777 on 18 July; to complement daily flights on the A350 aircraft, also offering Premium Economy. (Image: Emirates)

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Emirates

July 10, 2025 09:20 AM

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Emirates expands its Premium Economy offering on services to Male and Colombo

Services on the enhanced aircraft, featuring newly configured and refreshed cabins throughout, include the highly-acclaimed Premium Economy offering for an elevated travel experience.

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Emirates

July 10, 2025 08:00 AM

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New AAdvantage Business Select tier unlocks more value for small and midsized businesses

The AAdvantage Business™ program makes it simple for companies and travelers to earn rewards, with the flexibility to book eligible American travel anywhere. It’s free and easy to join.

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American Airlines

July 10, 2025 07:00 AM

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Virgin Atlantic to be first UK airline to introduce free, streaming-quality, unlimited Wi-Fi

The new service aims to create a ‘home away from home’ Wi-Fi experience, allowing customers to connect seamlessly from the moment they board the aircraft, enjoying the same quality in the air as they do on the ground. The installation across the airline’s entire fleet of Airbus A330neos, A350s and Boeing 787s will begin in Q3 2026 and be completed by the end of 2027.

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Virgin Atlantic

July 10, 2025 06:00 AM

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Emirates signs MoU with Crypto.com

In addition to exploring Crypto.com Pay integration, Emirates and Crypto.com will explore leveraging promotional marketing campaigns to create awareness and encourage adoption of this new payment solution.

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Emirates

July 9, 2025 10:15 AM

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Alaska Airlines kicks off partnership with Seattle Reign FC

Fans can look forward to surprise experiences during Reign FC home matches throughout the remainder of the season, including exclusive seat upgrades, giveaways and chances to win travel rewards to explore Alaska’s list of growing global destinations.

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Alaska Airlines

July 9, 2025 10:00 AM

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American Express announces plans to open Centurion Lounge at Amsterdam Airport Schiphol

This opening follows recent Centurion Lounge launches in major international airports, as Amex continues to respond to growing demand from premium travelers seeking comfort, connectivity, and service.

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American Express

July 9, 2025 07:00 AM

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American Airlines Embraces Digital Transformation to Elevate the Customer Journey

American Airlines is charting a bold course in customer experience, placing technology at the heart of its strategy. In a recent episode of the airline’s Tell Me Why podcast, Ganesh Jayaram, Chief Digital and Information Officer, shed light on how American is modernizing its digital platforms to create a smarter, smoother, and more responsive travel experience.

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American Airlines

July 8, 2025 07:30 AM

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China Airlines and The New Terminal One Announce Strategic Partnership

China Airlines customers can look forward to a seamless journey when flying out of the New Terminal One. Offering the latest technology, world-class retail and dining, and exceptional guest service, the New Terminal One will provide an unmatched travel experience for China Airlines passengers in the iconic city of New York.

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GLO

July 8, 2025 07:00 AM

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EVA Air launches new fourth generation premium economy class

. The rollout of the fourth-generation cabin marks a key step in the airline’s broader initiative to refresh its long-haul offerings and adapt to the changing needs of modern travelers. By blending innovation, sustainability, and award-winning service, EVA Air is redefining the trans-Pacific travel experience—delivering a product that harmonizes comfort, practicality, and environmental responsibility.

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Eva Air

July 8, 2025 06:30 AM

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Etihad Guest Raises The Extraordinary Challenge Prize Pot to over 20 Million Miles Due to Overwhelming Demand

Due to overwhelming demand and incredible enthusiasm from participants, Etihad is expanding The Extraordinary Challenge, giving even more members the chance to win big and take home a share of over 20 million miles.

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Etihad Airways

July 7, 2025 06:00 AM

Hotels & Hospitality:

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L’Occitane en Provence Recognised as the Leading Luxury Hotel Amenities Brand in North America and Europe for 2025

L’Occitane en Provence has once again affirmed its status as a global leader in luxury hospitality, earning the prestigious titles of Best Luxury Hotel Amenities Brand in North America and Best Luxury Hotel Amenities Brand in Europe for 2025 from the Luxury Lifestyle Awards. Image: L’Occitane

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GLO

July 11, 2025 09:40 AM

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Hotel Communication Network Named One of Canada’s Top 20 Moonshot Ventures™ of 2025

Hotel Communication Network (HCN), a global leader in AI-powered guestroom tablets and digital concierge solutions for the hospitality sector, has been named one of Canada’s Top 20 Moonshot Ventures™ for 2025. The prestigious recognition is awarded by the National Angel Capital Organization (NACO)—a federal agency dedicated to accelerating innovation and supporting capital access for Canada’s most promising early-stage companies.

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GLO

July 11, 2025 08:55 AM

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Wilding Hotels Enhances Guest Experience and Sustainability Through Volo In-Room Tablets

Wilding Hotels, a leading name in nature-focused luxury hospitality in the USA, has partnered with Volo Solutions to introduce digital in-room concierge tablets across its portfolio. This strategic collaboration is part of Wilding’s broader commitment to elevate guest service, modernize hotel operations, and meet its ambitious sustainability goals.

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GLO

July 11, 2025 08:40 AM

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Leading Hotels honored with over 70 Travel + Leisure World’s Best Awards

“The Travel + Leisure World’s Best Awards spotlight the hotels that make a lasting impact on travelers, and we are honored that LHW continues to be part of this story year after year,” said Shannon Knapp, President and Chief Executive Officer of The Leading Hotels of the World.

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GLO

July 11, 2025 07:00 AM

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Conrad Hotels & Resorts Launches 1/3/5 Program to Inspire Meaningful Travel Experiences

New immersive itineraries to be introduced across Conrad properties globally, offering enriching destination experiences.

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Hilton Worldwide Holdings Inc.

July 11, 2025 06:00 AM

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IHG teams up with former Australian Wallabies Captain Michael Hooper to provide superfan ultimate welcome experience

As the Official Hotel Partner of the Qatar Airways British & Irish Lions Tour to Australia, IHG Hotels & Resorts team up with rugby legend Michael Hooper and current Lions Tour players to deliver an unforgettable fan experience from touchdown to check-in.

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IHG® Hotels & Resorts

July 10, 2025 09:00 AM

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Marriott Bonvoy Unveils Original IP “Marriott Bonvoy Squad”

Themed rooms, activities, and exclusive merchandise roll out at over 200 hotels in Greater China for immersive family experiences.

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Marriott International

July 9, 2025 06:00 AM

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U by Emaar Expands Internationally to Türkiye with the Addition of Address Istanbul

U by Emaar’s expansion into Istanbul reflects its commitment to offering members unmatched flexibility and value, wherever they choose to travel. Whether visiting for business or leisure, members can now earn and redeem UPoints while experiencing the hospitality excellence that defines Address Hotels + Resorts.

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Emaar

July 7, 2025 08:00 AM

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SIXT Partners with Hard Rock to Offer Exclusive Discounts for Unity Loyalty Members

Unity members can now access discounted rates on SIXT rentals nationwide, enhancing a benefits package that already includes free hotel stays, dining perks, merchandise, and reciprocal rewards with Royal Caribbean and Celebrity Cruises.

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Sixt

April 8, 2025 11:00 AM

Retail, E-commerce, F&B, Healthcare:

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Lidl to Launch In-App Self-Scanning Feature via Lidl Plus App

Lidl, the global discount retail giant, has announced the rollout of a new self-scanning feature within its popular Lidl Plus loyalty app—marking a significant step in the company’s broader digital transformation strategy aimed at enhancing in-store convenience and customer autonomy.

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Lidl

July 11, 2025 09:55 AM

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7-Eleven Launches New ‘Roll-Up & Refuel™’ Campaign Celebrating Culture, Community and Convenience

The new multi-channel campaign celebrates keeping customers fueled and on the go – all day and night

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7-Eleven Inc.

July 11, 2025 08:00 AM

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South African coffee brand Platō unveils a ground-breaking new loyalty programme

Platō is the first company in South Africa to roll out Yoyo’s bank card-linked loyalty system in partnership with Yoco.

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GLO

July 8, 2025 06:00 AM

Entertainment, Sport, Telecom & Social Media:

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Sky VIP Revamped: A New Era of Rewards for Loyal Customers in the UK

At the heart of the relaunch is the promise of weekly surprises. Sky customers can now look forward to free gifts ranging from snacks and pizzas to cinema tickets and Sky Store movie rentals. In partnership with Sainsbury’s, nearly two million edible rewards are being made available each week—perfect for a cosy night in with a film or sports fixture.

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GLO

July 11, 2025 10:00 AM

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Detroit Pistons Unveil New Rewards Program Connecting Fans and Local Merchants

At the heart of the program is a digital rewards platform where fans can earn points through various activities—such as attending games, purchasing team merchandise, or engaging with Pistons content online.

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GLO

July 9, 2025 09:00 AM

Transport, Fuel Retail & Mobility:

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Verra Mobility and Sixt Launch Seamless Electronic Toll Payment for Rental Cars Across Italy

Verra Mobility Corporation, a global leader in smart mobility and tolling technologies, has announced a new partnership with Sixt, one of Europe’s top mobility service providers, to introduce electronic toll payment solutions for rental vehicles in Italy.

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Sixt

July 11, 2025 09:30 AM

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Uber Boat by Thames Clippers Partnership Extended to 2030 Amid Surge in River Travel Demand

Uber and Thames Clippers have officially renewed their innovative partnership, committing to extend the Uber Boat by Thames Clippers service through 2030. This renewed agreement reinforces the River Thames as one of London’s fastest-growing and most dynamic transport corridors, transforming how residents and visitors move through the capital.

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Uber

July 11, 2025 09:00 AM

Payments, Finance, Property & Insurance:

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SBI Japan Bridges Loyalty and Crypto with Point-to-Crypto Conversion Program

Beginning July 2025, eligible users of SBI’s credit cards—including those issued through its SBI Shinsei Bank and SBI Sumishin Net Bank partnerships—can exchange accumulated reward points for cryptocurrency. Points accrued from everyday spending can now be transformed into digital assets, offering members greater flexibility and investment potential.

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GLO

July 11, 2025 11:00 AM

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Hong Kong Life Launches Wellness-Focused Loyalty Programme: HKL Care Reward Club

What sets the HKL Care Reward Club apart is its holistic approach to loyalty. In addition to standard purchase-based rewards, the programme includes birthday surprises, wellness challenges, and interactive mini-games—all intended to make the customer journey more rewarding, both emotionally and materially.

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GLO

July 9, 2025 08:00 AM

Loyalty Technology, Solutions & Consulting:

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Cordial’s AI Platform Helps Brands Protect Margins by Predicting Customer Price Sensitivity

New Cordial Edge™ AI feature intelligently segments customers by price responsiveness for more precise discounting, better engagement, and greater profitability.

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GLO

July 8, 2025 08:00 AM

Reports, Research, Insights & Opinions:

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Collinson: Happiness is the new brand currency: 8 in 10 Asia Pacific consumers rely on brands for unique, transformative experiences

Collinson International, a global leader in airport experiences and customer engagement, has released its new APAC research, “2025 Asia Pacific Consumer Happiness Report: How to Generate Lifetime Customer Value in a Transformation Economy.” Based on a survey of over 4,000 respondents across eight APAC markets and developed with behavioural psychologist Dr. William von Hippel, the report examines how brands influence consumer happiness in the transformation economy.

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Collinson

July 11, 2025 08:00 AM

Jobs & Careers:

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Global Retail Brands Australia is hiring: CRM & Loyalty Specialist – Global Retail Brands

Location: Melbourne, Victoria, Australia. Click inside to apply.

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GLO

July 11, 2025 07:10 AM

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MECCA Brands is hiring: Senior Loyalty Commercial Analyst

Location: Richmond, Victoria, Australia. Click inside to apply.

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GLO

July 11, 2025 07:10 AM

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News Corp Australia is hiring: Marketing Executive Retention and Loyalty

Location: Surry Hills, New South Wales, Australia. Click inside to apply.

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GLO

July 11, 2025 07:10 AM

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Australian venue Co is hiring: Loyalty Data Scientist

Location: Melbourne, Victoria, Australia. Click inside to apply.

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GLO

July 11, 2025 07:10 AM

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Mastercard is hiring: Director, Loyalty Strategy Consulting Sales-R-250320

Location: St Leonards, New South Wales, Australia. Click inside to apply.

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Mastercard

July 11, 2025 07:10 AM

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Luxury Escapes is hiring: Senior Loyalty Program Manager

Location: Haymarket, New South Wales, Australia. Click inside to apply.

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GLO

July 11, 2025 07:00 AM

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