GLO Featured Reports: DACH Loyalty Market in 2025 (German) & French Loyalty Market in 2025 • Emirates • American Airlines • Singapore Airlines • Etihad • Volaris • Virgin Atlantic • Virgin Australia • Malaysia Airlines • Alaska Airlines • Qatar Airways • Accor • Hilton • Global Hotel Alliance • IHG • Mastercard • American Express • Revolut • Rakuten • BP • Wex • T-Mobile • Zogo • UOB • Loyalty Research • Loyalty Jobs & Careers.
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GLOGLO Featured:
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Rapport GLO. La fidélité en France 2025: Aperçu du marché. La fidélité sans fidélité? (French) L’étude “Fidélité en France 2025: Aperçu du marché” révèle un taux d’adhésion élevé aux programmes, mais un faible engagement émotionnel. Les consommateurs français privilégient la qualité, les récompenses exclusives et la simplicité aux remises, et restent sceptiques quant à la personnalisation et à la tarification dynamique. La confiance, la simplicité d’utilisation et la pertinence sont essentielles pour fidéliser les clients sur ce marché mature mais sélectif.
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GLO Featured Report. Loyalty in France 2025: Market Snapshot. Loyalty Without Loyalty? (English) The “Loyalty in France 2025: Market Snapshot” reveals high programme membership but low emotional engagement. French consumers value quality, exclusive rewards, and simplicity over discounts, and remain sceptical of personalisation and dynamic pricing. Trust, ease of use, and relevance are key to winning loyalty in this mature yet selective market.
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Die DACH Loyalty Snapshot 2025 zeigt: Verbraucher in Deutschland, Österreich und der Schweiz sind selektiv und wertorientiert. Trotz 9,9 Programmen pro Person dominiert Mehrwert über Neuheit. Supermärkte führen, Hotels schlagen Airlines – entgegen globalen Trends. Einfachheit, Datenschutz und Transparenz sind entscheidend; komplexe Anmeldungen, schwache Apps und irrelevante Prämien werden kaum toleriert.
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Airlines, Alliances & Airports:
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WestJet and Kenya Airways announce new interline agreement expanding connectivity across Africa Partnership unlocks seamless connections between Canada and 36 destinations across Africa, including single stop access to Nairobi.
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Last Flight Club: One night, one flight, all access to Melbourne after dark Taking off on Thursday 7 August, Last Flight Club redefines the classic night out by transforming the final Virgin Australia flight from Sydney to Melbourne into the start of a curated evening filled with food, sport, and live music.
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Malaysia Aviation Group Welcomes Dato’ Azizulhasni Awang as MHsports Ambassador MHsports provides tailored travel solutions for sports travellers, offering exclusive discounts on airfares, additional baggage allowance for sporting equipment, and flexible booking options – ensuring a seamless and rewarding travel experience that meets the unique needs of the sporting community.
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Virgin Atlantic creates Mexican-inspired afternoon “TEA-QUILA EXPERIENCE” Afternoon Tea-quila will be available from 11th August to 24th August from 1pm – 4pm to celebrate Virgin Atlantic’s new three times weekly service from London Heathrow to Cancun. The new route will cater for increased demand for travel to sunny destinations as travellers search for warmer climes during the winter months.
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American Airlines reports second-quarter 2025 financial results American continues to see strong engagement with its industry-leading AAdvantage® loyalty program, with active accounts up 7% year over year. Spending on co-branded credit cards increased 6% year over year as customers continue to value earning rewards for future travel with American.
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Fiji Airways Unveils New Pacific Rim Menu and On-Demand Dining for Business Class Travellers Fiji Airways is introducing a series of new onboard experiences beginning with a vibrant Pacific Rim inspired menu, now available on select flights. This signals a bold step forward in its commitment to exceptional Fijian hospitality, service and world class excellence.
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Emirates tops the skies again as ‘Best Long Haul Airline’ at The Telegraph Travel Awards 2025 Airline earns three-year recognition milestone from Telegraph Travel, crowned as ‘Best Long Haul Airline’ at the Telegraph Travel Awards in 2023 and 2025; as well as ‘World’s Best Airline’ in a 2024 comprehensive consumer study. Emirates was also recently recognised as ‘2025’s Most Recommended Global Brand’ by YouGov.
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Scott Dunn Partners with KrisFlyer to Elevate Luxury Travel with Rewarding Benefits The collaboration allows travellers to earn KrisFlyer miles when booking tailored holidays through Scott Dunn’s Singapore office, combining personalised service with practical rewards.
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Volaris Reaffirms EBITDA Margin Outlook and Strengthens Loyalty and Partnership Strategy Alongside the renewed guidance, Volaris is sharpening its focus on loyalty and partnership expansion—key pillars in its strategy to drive long-term customer engagement and ancillary revenue. The airline is enhancing its VClub loyalty programme, which offers members access to exclusive fares, early promotions, and additional perks designed to incentivise frequent travel.
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Qatar Airways Partners with Academy Award-Winning Composer Hans Zimmer for a Signature Symphony Celebrated musical icon composes album of melodic themes to enliven passenger journey with the ‘World’s Best Airline’ as voted by Skytrax in 2025.
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Etihad Guest Launches Loyalty Partnership with Revolut Etihad Guest members can use RevPoints to boost their Etihad Guest Miles balance and redeem their miles on flights to more than 100 spectacular destinations within Etihad’s expanding global network, upgrades, worldwide hotel stays and holidays, and a huge range of items from the Etihad Guest Reward Shop.
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Alaska Air Group reports second quarter 2025 results Alaska Airlines continues to elevate loyalty and guest experience with expanded Mileage Plan benefits, including Companion Fare use on Hawaiian Airlines, partnerships with Qantas and Philippine Airlines, and new earning opportunities. First Class now features rotating chef-curated menus, while fresh meal options expand in Main Cabin. Alaska Mileage Plan was named Best Airline Rewards Program for the 11th year and Best Major Airline in North America 2025.
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Alaska Airlines’ Mileage Plan named ‘Best Airline Rewards Program’ for 11th consecutive year Alaska Airlines continues to enhance its loyalty offering. In recent months, the carrier introduced milestone rewards for elite members and improved the upgrade experience, including for flights booked with miles. These improvements reflect Alaska’s ongoing commitment to delivering tangible benefits rather than focusing solely on abstract loyalty tiers.
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After the sellout success of Aircrafted by Emirates’ launch collection in 2023, Emirates is introducing a second, limited edition collection of handmade luggage and bags crafted from upcycled materials from retrofitted aircraft. Aircrafted by Emirates 2025 Collection is now available to purchase at Emirates Official Store and the 167 collectors’ items are expected to sell out within days.
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American Airlines and Mastercard renew partnership The agreement strengthens one of the world’s largest co-branded portfolios, enhancing priceless experiences for AAdvantage Mastercard cardmembers.
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15below Acquires Airport AI to Build the First Connected Communications Solution for Air Travel The acquisition strengthens 15below’s AI capabilities, extends its reach into the airport market and creates an end-to-end channel for passenger communication.
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Etihad for Business corporate portal goes live Digital platform launches with enhanced self-service capabilities
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‘Emirates First’ was officially opened today at Terminal 3, Dubai International (DXB), offering a luxurious and unique airport experience for Emirates’ First Class customers and Skywards Platinum members. The check-in area has been meticulously upgraded with an opulent and refined private seating area, offering an exclusive check in process.
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Etihad Airways welcomes 20 million passengers and over 100 aircraft Etihad has flown more than 20 million passengers in a 12-month period, for the first time in its history.
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Emirates campaign: Score big this summer with Emirates Skywards Award-winning loyalty programme of Emirates and flydubai has announced fantastic offers this summer.
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Hotels & Hospitality:
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Travel + Leisure’s 2025 World’s Best Awards Spotlight 20 Hilton Properties Across 19 Categories “To be selected by the discerning readers of Travel + Leisure is a true testament to the dedication and passion of our team members around the globe and inspires us to continue delivering the exceptional experiences and heartfelt hospitality our guests have come to expect at our properties across the globe.”, said Chris Silcock, president, Global Brands and Commercial Services, Hilton
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Gig, Sleep, Repeat: AJ Odudu and Will Best Team Up with Holiday Inn Express This summer, Holiday Inn Express is helping music fans recharge in style with curated post-gig Fresh or Fried care packages, whatever their concert vibe.
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Your Next Adventure Starts Here: Win Big with Choice Privileges’ 1-Million Points Sweepstakes Choice Hotels International’s award-winning rewards program launches its inaugural sweepstakes, rewarding members with points to redeem unforgettable getaways and VIP access to a racing event with Trackhouse Racing
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Accor Appoints Raki Phillips as Regional President for Premium, Midscale & Economy Division Phillips will lead operations for over 250 hotels in 27 countries, with 85+ openings in the pipeline, strengthening Accor’s regional presence. Reporting to Duncan O’Rourke, CEO of Accor’s Premium, Midscale & Economy division for MEAAP, he will be based in Dubai and oversee brands like Swissôtel, Pullman, Mövenpick, Novotel, Mercure, and ibis, while supporting owners in driving long-term value and guest loyalty. Image: Accor
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The franchise partnership between Accor and Treasure Island includes Handwritten Collection brand support, along with Accor’s full global array of services, including sales & marketing, distribution, and loyalty. The hotel will benefit from exposure to the ALL Accor loyalty program – one of the largest and most globally diversified loyalty databases in the world, with 100+ million members and growing.
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Hard Rock International to Bring Hard Rock Hotel & Residences to Ras Al Khaimah Hard Rock will open a Hotel & Residences in Ras Al Khaimah by 2028. Guests can earn and redeem rewards through the Unity™ loyalty program, connecting them to Hard Rock benefits worldwide.
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Marriott International Completes Acquisition of citizenM Brand At this time, members of the award-winning citizenM subscription program will continue to enjoy benefits, with more details to come about how the program will work following integration. Additionally, once integration is complete, citizenM will become a fully participating brand within the Marriott Bonvoy loyalty program, unlocking even more value for members.
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Accor loyalty campaign: Don’t Be a Guest Be a Guest Star with ALL Accor Accor recently launched a brand-new marketing campaign for the ALL Accor loyalty program, “Don’t be a Guest, be a Guest Star”. Starring French footballer player Kylian Mbappé, it highlights the Group’s conviction that every guest deserves VIP treatment. Unforgettable moments and tailored services elevate guest experience, while driving revenue for hotel owners.
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Anantara Hotels & Resorts and Technogym Launch Exclusive In-Room Wellness Series Global partnership brings expert-led fitness and mindfulness experiences to luxury hotel guests, accessible anytime, anywhere.
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GLOBAL HOTEL ALLIANCE STRENGTHENS ITS LEADERSHIP TEAM WITH THREE SENIOR APPOINTMENTS Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has announced three appointments to strengthen its leadership team – all held by accomplished female executives: Katharina Dein has been promoted to Vice President Commercial, Jelena Kezika becomes Vice President Strategy, Andrea Krenn takes on the new Senior Vice President Communications role
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S Hotels and Resorts Joins Global Hotel Alliance Starting from July 2025 onwards, SHR will introduce SAii DISCOVERY, its new loyalty programme within the global GHA DISCOVERY programme. Guests staying at SAii Laguna Phuket, SAii Phi Phi Island Village, SAii Koh Samui Villas and Santiburi Koh Samui will enjoy exclusive member benefits, rewards, and personalised experiences from the moment they join.
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Together, the two brands present a range of elevated travel touchpoints—including a co-branded airport lounge and business class menus—expanding the boundaries of culture and tourism collaboration. As IHG marks its 50th anniversary in Greater China, this strengthened partnership reflects a shared vision to deliver a seamless end-to-end travel experience with elevated product and service offerings.
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Cruises:
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Cruisebound Launches New Referral Program, Making Cruising More Rewarding Than Ever The Cruisebound referral program gives customers $50 Cruisebound Cash every time a friend books using their unique referral link. The referred friend also gets $50 Cruisebound Cash toward their first booking. There’s no cap on earnings, so cruise fans can invite as many friends as they’d like and rack up unlimited rewards toward future adventures at sea.
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Retail, E-commerce, F&B, Healthcare:
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bXTRA PH Expands Loyalty and Cashback Platform to Empower Filipino Businesses and Shoppers The enhanced platform includes new tools for business owners, enabling them to track customer engagement, issue loyalty rewards, and run promotions with real-time analytics. These features are designed to help SMEs compete more effectively in a fast-changing retail landscape, boosting repeat transactions and customer retention.
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“The Rakuten Card offers our members a new and rewarding way to shop and earn,” said Rakuten CEO and President Amit Patel. “The Card combines the power of Rakuten’s Cash Back and rewards program with Imprint’s advanced technology and the unique benefits of the American Express network to bring even more value to our members.”
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Kroger Unveils Boost Bonus Days with Exclusive Savings and Half-Price Membership Offer The Boost Bonus Days campaign underscores Kroger’s continued commitment to delivering meaningful value to its loyal customer base.
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Shopware Launches Agentic Commerce Alliance Designed to Shape a Diverse, Autonomous Future By enabling merchants to retain distinct brand identities and value propositions that resonate beyond purely transactional decision-making, the Alliance will drive innovation with hyper-personalization, immersive 3D shopping experiences, frictionless automation, and expert-level customer support.
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OysterLink Poll: Most Restaurants Use Discounts Instead of Raising Prices to Tackle Inflation The results align with broader industry trends where operators are focused on value and customer retention, particularly as consumers remain sensitive to price increases. Restaurants seem to be betting on volume and loyalty rather than short-term gains.
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Entertainment, Sport, Telecom & Social Media:
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T-MOBILE Arena launches dedicated venue app to enhance fan experience The app developed by Everi, includes the ability for users to buy and manage tickets; view event schedules offering a “save to calendar” feature and explore an interactive venue map while allowing the venue to deploy in-app marketing through various forms of messaging including push; fan segmentation for experiences; and provide additional offers and promotions.
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Transport, Fuel Retail & Mobility:
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RaceWay Debuts Its First Loyalty Program to Boost Customer Engagement RaceWay has officially introduced RaceWay Rewards, its inaugural customer loyalty program, aimed at strengthening relationships with shoppers across its more than 240 convenience store locations in 11 states. This marks a significant move toward a more personalized and digitally connected customer experience for the longstanding fuel and convenience retailer.
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WEX® and bp Partner on earnify™fleet Fuel Card Program Moving forward, earnify™fleet cards can be used for fuel and vehicle-related purchases at merchants that accept WEX and Mastercard® with on-going fuel rebates available at over 8,000 stations across the bp family of brands. Designed for small businesses and large fleets, this partnership will expand the program’s valuable fuel rebates to bp, Amoco, TravelCenters of America, TA Express, and Petro stations across the country.
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Hop Shops Launches Revamped ‘Hopper Bucks’ Loyalty Program with Daily Discounts and New Member Perks A key highlight of the update is the introduction of a standard fuel discount: all members now get $0.05 off per gallon on fuel purchases every day—no tiers, no minimum spend, just automatic savings across the board. This streamlined model replaces the previous tier-based system, making rewards more straightforward and equitable for all customers.
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Copec Expands Loyalty Program Through Strategic Alliance with BancoEstado Copec is strengthening its customer rewards ecosystem by partnering with BancoEstado to integrate its Full Copec loyalty program into the bank’s new digital payment app, Rutpay. This collaboration makes it easier than ever for more than 16 million BancoEstado customers to earn rewards simply by refueling at Copec stations.
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Payments, Finance, Property & Insurance:
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Zogo Redefines Financial Engagement Through Embedded Gamified Learning With over 250 financial partners, including names like Chime, Sezzle, and New York Life, Zogo is building what it calls “embedded financial engagement” — delivering real-time education, rewards, and brand interaction directly inside its partners’ digital ecosystems. No pop-ups, no redirects. Just simple, habit-forming moments that drive loyalty and measurable growth.
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The partnership will unlock exclusive privileges for UOB customers at outstanding properties worldwide that are featured in the MICHELIN Guide.
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This announcement follows the recent launch of Nymbus Engage, a new customer engagement solution built to help community banks and credit unions activate data in smarter ways and drive more meaningful, long-term relationships. Bud’s integration directly supports this strategy, providing additional capabilities for financial institutions to deliver hyper-personalized campaigns and experiences that deepen loyalty and boost retention.
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UOB and Accenture Forge Strategic AI Partnership to Accelerate Digital Transformation Under this agreement, UOB will leverage Accenture’s suite of AI capabilities, including the AI Refinery™ platform, to accelerate the bank’s adoption of GenAI. The initiative aims to improve operational efficiency, strengthen risk management, boost productivity, and deliver personalised customer interactions at scale.
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Loyalty Technology, Solutions & Consulting:
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Inmar Intelligence and Upshop Partner to Align Personalization, Promotion with Product Availability This collaboration seamlessly integrates Inmar’s shopper-facing platforms, including e-commerce, retail media, promotions, and loyalty, with Upshop’s back-of-house capabilities in inventory, order fulfillment, made-to-order, and fresh item management.
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Ascenda Elevates 2-Sided Commerce Network with Appointment of Top-Tier Bank Leader Abeer Bhatia Bhatia is a distinguished payments and consumer banking executive with experience spanning two decades of senior leadership roles, having conceived and built many of the industry’s most impactful rewards propositions at the largest scale.
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The company is recognized for innovation, operational excellence, and customer-centric digital transformation in Brazil’s fast-evolving CXM landscape.
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Brand Networks launches an AI-powered media buying platform designed for SMEs Designed for efficiency, accessibility, and performance, Aimy enables users to plan, execute, optimise, and report on multi-channel campaigns without requiring prior media buying expertise.
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Lightspeed Commerce Announces Q1 Product Innovations With the Lightspeed Scanner App, sales associates are empowered with real-time product information. It allows for easy product search, inventory checks, and pricing directly from the app, leading to a more informed shopping experience. For iOS users, the Scanner app also offers search filtering and supports Loyalty and Store Credit Payments on the shop floor, streamlining checkout.
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Forter’s Trusted Agentic Commerce is now available in the new AWS Marketplace Forter’s Trusted Agentic Commerce helps organizations minimize fraud losses across the consumer experience, protect revenue, increase authorization rates and streamline payments through a unified platform, enabling customers to increase their use of agents for commerce transactions that merchants can ensure are fast, secure and friction-free.
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Reports, Research, Insights & Opinions:
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Balancing Automation with Human Support Key to AI-Driven CX, Says Info-Tech Research Group Rising service costs, disjointed customer journeys, and growing customer impatience are forcing many organizations to rethink how they scale personalization in customer experience. New research from global research and advisory firm Info-Tech Research Group shows that AI can be transformative for customer experience (CX) when used strategically and intentionally.
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Arival 2025 Travel report: Demand for Intimacy, Flexibility, and Mobile-First Booking 69% of travellers preferred tours lasting three hours or less in 2024. Private and small-group tours dominate, especially in Europe. Real-time, mobile-friendly booking is critical to meet last-minute demand. Generational divide: younger travellers seek immersion, older travellers favour tradition. Operators must prioritise agility and personalisation in tour design
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Six far-reaching disruptions set stage for a retail renaissance in the next decade–Bain & Company As shoppers hand decision-making to brand-agnostic AI tools, loyalty models and digital marketing strategies will face pressure. Value will become more personal and contextual: success will depend on meeting customer needs in the moment, not just on price.
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New Findings from Data Axle Reveal the Marketing Disconnect The findings reveal a growing gap between what people expect from brand experiences and how organizations are structured to deliver them. Despite the reality that today’s customers move fluidly between personal and professional roles, many brands still draw a hard line between B2C and B2B engagement, beckoning marketers to rethink their approach.
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Jobs & Careers:
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bp is hiring: Loyalty Manager – BPme Location: Chicago, IL. Click inside to apply.
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Love’s Travel Stops is hiring: Customer Loyalty Strategist Location: Oklahoma City, OK. Click inside to apply.
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Lowe’s Companies Inc. is hiring: Sr Manager – Loyalty Program Location: Mooresville, NC, USA. Click inside to apply.
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Alterra Mountain Company is hiring: Director of Loyalty Location: Denver, CO, USA. Click inside to apply.
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Walmart is hiring: Senior Loyalty Marketing Manager – Retention and Engagement – Sam’s Club Location: Bentonville, AR, USA. Click inside to apply
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Amtrak is hiring: Mgr Loyalty Program Design – 90389219 – Washington Location: Washington, DC, USA. Click inside to apply.
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Bloomingdale’s is hiring: Senior Loyalty Analyst Location: New York, New York, United States. Click inside to apply.
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bp is hiring: Loyalty Manager – BPme Location: Sunbury-On-Thames, England, United Kingdom. Click inside to apply.
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Malmaison is hiring: CRM & Loyalty Manager Location: London, England, United Kingdom. Click inside to apply.
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Frasers Hospitality lis hiring: CRM & Loyalty Manager Location. London, England, United Kingdom. Click here to apply.
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