Turkish Airlines • Lufthansa • Qatar Airways • Emirates • Malaysia Airlines • American Airlines • Air Astana • oneworld • Air Canada • TAP • Fiji Airways • Accor • Marriott • Hilton • IHG • Melia • Minor Hotels • Hyatt • Booking.com • ibs software • Amadeus • Emirates NBD Egypt • White Castle • Tim Hortons • PAYBACK • KFC • Visa • Mastercard • American Express • Cognizant • Eagle Eye • Loyalty Reports • Loyalty Careers • Loyalty Jobs.
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GLOAirlines, Alliances & Airports:
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Collinson is dedicated to reimagining the airport experience for travelers around the globe. With the introduction of our Pre-Booking service, members of Priority Pass and LoungeKey now have access to a new level of convenience and assurance. This innovative feature allows travelers to reserve entry into Airport VIP Lounges in advance—removing the uncertainty of access, especially during busy travel periods.
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Qatar Airways Becomes First Ever Presenting Partner of the Ballon d’Or ® Award Ceremony The World’s Best Airline joins the stage of football’s greatest award to honour the world’s best players
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oneworld Alliance Eyes Indian Partner Amid Booming Market oneworld, the global airline alliance made up of 15 carriers including Qantas and American Airlines, is exploring the addition of an Indian airline as a partner, according to its CEO Nat Pieper.
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Lufthansa Group, Miles & More, and Marriott Bonvoy enter into strategic partnership. Key step in the Lufthansa Group’s loyalty strategy. Senators and HON Circle Members automatically receive Marriott Bonvoy Gold Elite status and benefit from exclusive hotel benefits without additional qualification.
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TripIt Expands GeoSure Safety Scores to More Travel Touchpoints TripIt, the travel-management app from SAP Concur, has expanded its Neighborhood Safety Scores — powered by GeoSure — to include safety data not only for hotels and activities, but now also for locations such as train stations, ferry terminals, and rental car pickup, drop-off, and shuttle areas.
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Qantas and Malaysia Airlines Expand Ties with New Codeshare and Australian Growth Oneworld members Qantas and Malaysia Airlines have formalized a new codeshare agreement to deepen connectivity across Australia, Malaysia, and Singapore. Malaysia Airlines will add its ‘MH’ code to 18 domestic Qantas routes in Australia — including cities such as Canberra, Darwin, Hobart and Launceston.
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InterLnkd Launches AirMall, Turning Inflight Wi-Fi into a 20,000-Brand Shopping Mall InterLnkd has launched AirMall, a white-label inflight shopping platform that transforms airline Wi-Fi into a digital mall with access to 20,000+ brands, enabling carriers to earn new revenue without onboard stock or crew involvement.
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American Airlines is introducing limited-edition premium cabin amenity kits, designed with Raven + Lily and featuring upgraded comforts and exclusive Joanna Vargas skincare products, as part of its commitment to an elevated travel experience.
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IBS Software and Emirates Skywards Launch Strategic Partnership The milestone marks the beginning of a long-term innovation partnership to modernize and future-proof the loyalty programme’s ecosystem, serving over 35 million members globally. At the core of this collaboration is IBS Software’s iLoyal platform, designed to drive real-time personalization, faster partner integration, and flexible program design, empowering Emirates Skywards to respond to evolving member expectations, unlock new business value, and enable 100+ global brand partners.
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Air Astana receives APEX 5 Star rating Air Astana has once again secured the Five-Star Major Airline rating from the Airline Passenger Experience Association (APEX)—marking its sixth year in a row to receive this distinction. The accolade was presented on 11 September 2025, during the APEX/IFSA Global EXPO in Long Beach, California.
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American Express Unveils New Travel App and Enhances Centurion Lounge Experience American Express announced the rollout of a new travel app designed exclusively for its cardmembers, marking a significant expansion of the company’s digital travel services. The platform will allow users across consumer, small-business, and commercial cards to book flights, hotels, and ground transportation directly through the app. (Image: Amex)
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Delta Air Lines is advancing its sustainability strategy through partnerships with Maeve Aerospace and Green Taxi Aerospace on hybrid-electric and electric taxiing technologies, while completing its first large-scale Sustainable Aviation Fuel delivery at Portland International Airport. (Image: Delta)
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oneworld and BEV Launch $150M Global Fund to Fuel the Future of Sustainable Aviation oneworld alliance, in partnership with Breakthrough Energy Ventures and major global airlines, has launched a $150 million fund to accelerate the development and commercialization of next-generation Sustainable Aviation Fuels to cut aviation emissions and scale cleaner energy solutions.
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Turkish Airlines Launches “Beyond” Campaign, targeting travellers in Central and Northern Europe. Turkish Airlines has launched a new fare-promotion campaign dubbed “Beyond”, targeting travellers in Central and Northern Europe. The aim is to bolster connectivity through Istanbul and encourage travel to destinations in Africa, the Middle East, and Asia by offering special discounts and elevated service.
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Tap Air Portugal launches new ‘airspace’ cabins with XL overhead bins 37% larger luggage compartments in the cabins of the new Airbus aircraft are introduced. Airspace’ cabins feature LED lighting and larger lavatories adapted for passengers with visual impairments. (Image: TAP)
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Air Canada has introduced a real-time bag tracking feature in its mobile app. It allows passengers to follow the progress of their checked baggage (and, in some cases, mobility aids) from check-in through the journey and at connections, arrival, etc.
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Amadeus & Lufthansa Trial EU Digital Identity Wallet: Toward One-Click Seamless Travel The EU Digital Identity Wallet (EUDI Wallet), launching in 2026, will let EU citizens securely store and share passports, IDs, biometrics, and payment details on their phones. Like Apple Pay or Google Pay, it brings a one-click experience to travel, replacing repetitive scans with fast, secure digital identity verification.
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In 2024, the five largest U.S. airlines generated $28 billion in loyalty revenue—averaging $35.48 per passenger—underscoring how co-branded credit cards and frequent flyer programs now rival ancillary fees as the industry’s most powerful profit engines.
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Allegiant Air Becomes Official Airline Sponsor of Notre Dame Athletics As part of the partnership, Notre Dame Athletics will use Allegiant’s services not only to offer fans, students, and alumni affordable and convenient travel options, but also to transport many of the university’s athletic teams in the coming years.
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Fiji Airways Celebrates Historic Win as APEX World Class 2026 Airline Fiji Airways is the smallest airline by fleet size ever to earn this honour, and the only airline in Oceania to be recognised.
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Taste the journey: American Airlines elevates inflight dining with global flavors American Airlines is bringing even more flavor to the skies, expanding its destination-inspired dining program to routes across Oceania and South America. Following the successful launch on select European flights earlier this summer, this culinary initiative is the latest way American is enhancing the customer experience one delicious bite at a time.
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Hotels & Hospitality:
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Seibu Prince Hotels Worldwide (SPW), a core company of Seibu Group and a leading Japanese hospitality operator, has announced the acquisition of Ace Group International (AGI), parent company of the iconic Ace Hotel brand and creative agency Atelier Ace. The transaction, valued at approximately USD $90 million, was executed through SPW’s newly established U.S. subsidiary, Ace Hotels Worldwide Inc.
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Hotels that invest in transparent data practices, seamless cross-device journeys, and AI-driven personalization can strengthen loyalty, reduce acquisition costs, and elevate customer experience in an increasingly competitive and privacy-focused digital landscape.
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Emerald Queen Casino & Hotel Appoints Theresa Minarik as Chief Marketing Officer Minarik will lead marketing strategy and execution across EQC’s properties, driving performance, loyalty, and brand growth for one of the Pacific Northwest’s premier gaming destinations.
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InterContinental Unlocks Insider Access and Unforgettable Experiences Best-in-class loyalty programme, IHG One Rewards, provides guests of InterContinental Doors Unlocked packages and the wider IHG portfolio with more ways to earn than ever before, including richer benefits tailored to their needs, all powered by leading technology on its mobile app.
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Ascenda Expands Global Loyalty Content Offering with Addition of Hilton Honors New points transfer connection increases access to Hilton’s global portfolio of 24 world-class brands and more for financial institutions.
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Starring Henry Golding, a Glamorous New Cast Checks In at Raffles London at The OWO in the Next Chapter of the ‘The Butler Did It’. (Image: Accor)
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Marriott Bonvoy® and Miles & More Join Forces to Elevate Member Benefits Starting today, Marriott Bonvoy members who link their Miles & More accounts online will be able to earn Miles & More Points towards frequent flyer status on qualified stays at participating hotels across more than 30 brands and 10,000 global destinations. Furthermore, Miles & More members with Senator status and HON Circle Members automatically receive complimentary Marriott Bonvoy Gold Elite status and enjoy exclusive hotel benefits without any additional qualifications.
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The Group ranks 3rd globally in the “Travel, Dining & Leisure” category, ahead of other major industry players. It is the top-ranked European company and the only Spanish brand in its category to appear in the global ranking.
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Layan Life by Anantara Wins Spa & Wellness Design Category at AHEAD Awards Asia 2025 Organised by Sleeper Magazine, the AHEAD Awards celebrate excellence in hospitality design and guest experiences across the Asia region.
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Action Against Hunger and IHG Hotels & Resorts mark first year of partnership HG’s global reach helps to raise awareness and support for Action Against Hunger’s work, including the ability for its IHG One Rewards loyalty members to donate points to the cause.
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A legacy of care continues with World of Hyatt rewards for event planners in September The Grand Hyatt brand is strategically investing in evolving its offerings across the region to further support the changing needs of meetings and events planners and attendees. The shift includes placing sustainability and wellbeing at the heart of the event experience, implementing innovative event features at new properties to inspire creativity, and elevating Hyatt’s signature focus on dining with fresh banquet and catering menus.
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The celebrity duo Carolin Niemczyk and Elena Carrière embark on a journey through five iconic German cities, uncovering hidden gems and sharing their favourite spots to eat, drink and stay.
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Waldorf Astoria Hotels & Resorts celebrates another culinary honor Waldorf Astoria Chengdu’s Infinite Luck Recognized as Michelin‑Selected Restaurant in the 2026 MICHELIN Guide Chengdu.
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IHG Hotels & Resorts Concludes 2025 Global Customer Appreciation Week Through interactive, multi-brand experiences, the initiative expressed sincere gratitude to B2B clients for their continued partnership and support. Hotels across Greater China joined in with strong participation, connecting with hundreds of corporate accounts, driving substantial new business.
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With over four in ten Brits (41%) spending just as long pondering on their weekly shop as they do their holiday destinations, and with just over 100 days until Christmas, Roman Kemp inspires winter holiday wanderlust
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Nectar members to enjoy even more travel savings with new Marriott Bonvoy partnership Members who link their Nectar and Marriott Bonvoy accounts can earn 500 Nectar points at each of their next three hotel stays on top of their earned Marriott Bonvoy points. Marriott Bonvoy members in the UK will also be able to convert their Marriott Bonvoy points into Nectar points. In addition, new Marriott Bonvoy members signed up via Nectar will also receive a 500 Nectar points sign-on bonus.
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Retail, E-commerce, F&B, Healthcare:
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This bold initiative introduces 16 distinctive characters, each inspired by different MBTI personality types, designed to foster stronger emotional bonds with customers and reimagine everyday beauty and wellness routines as interactive, shareable experiences.
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Majid Al Futtaim Rolls Out HyperMax in Kuwait as Carrefour Exits Region The rollout includes five HyperMax outlets across the country and a fully integrated e-commerce platform, designed to deliver greater variety, value, and convenience while supporting national goals around food security and partnerships with small-scale farmers and suppliers.
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White Castle unveils the second season of its Craver Nation Rewards program At the core of Season 2 is a full tier reset: all members now begin again at the Adventurer level, with the chance to climb to Champion and ultimately Legend. Advancement is based on both spend — members earn five points for every dollar — and completion of behavioural “quests” designed to encourage specific actions. This dual system allows White Castle to capture more nuanced data about customer habits while giving members tangible, motivational goals.
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Canadian Tire, and Tim Hortons announce loyalty program partnership Canadian Tire Corporation and Tim Hortons are set to launch a major loyalty partnership in 2026, a move that significantly reshapes Canada’s rewards landscape. The collaboration will see Triangle Rewards and Tims Rewards linked, enabling members to seamlessly earn and redeem across two of the country’s most recognisable brands.
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Backcountry launches Summit Club+ Loyalty Program Membership benefits include 10% instant cashback that can be earned and redeemed on all product purchases, including sale and even final sale items.* The Summit Club+ loyalty program costs $49 per year, and rewards can be redeemed in any of Backcountry’s retail stores, on Backcountry.com, or on Competitivecyclist.com.
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Peppr unveils Grow, a fully-managed solution for restaurants to attract guests and drive sales The fully managed, continuously evolving solution provides owners with branded, high-converting websites, online ordering, loyalty programs, and social media marketing without requiring any technical expertise.
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PAYBACK establishes new role for the use of AI Franziska Kripp is taking on the newly created position of Group AI Enablement Lead. In this role, she will be responsible for developing and implementing a company-wide AI enablement strategy.
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THG Beauty to Launch AI Academy as Part of Digital-First Strategy According to the Retail Week, THG Beauty, owner and operator of three major online beauty retailers: LOOKFANTASTIC, Cult Beauty, and Dermstore, has revealed plans to set up an AI Academy, an initiative intended to strengthen its position as a leading “digital-first” beauty retailer. The announcement comes as part of a larger strategic push by the company to build stronger digital capabilities across the business.
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Moonpig Credits AI and Personalisation for Strong Start to the Year In a recent trading update, Moonpig Group plc has revealed that it is beginning its financial year on a strong footing, with growth driven largely by its investments in AI-powered features and increased product personalisation. The company says that these innovations are helping it win more customers, increase order volumes, and deepen engagement.
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At the heart of High Tide’s success is Canna Cabana’s discount club model, first introduced in 2021. The approach mimics warehouse-style loyalty retail, offering members exclusive pricing and personalized perks. Since launch, same-store sales have climbed 137%, even as the broader Canadian cannabis retail market saw a 2% decline.
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Hawes & Curtis Joins Reward: Turning Data into Retail Growth Retail magnate Touker Suleyman has teamed up with Reward to bring Hawes & Curtis into its global network, harnessing data-driven commerce media to reach 10 million banking customers and turn shopper insights into measurable sales growth.
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KFC U.S. Names Melissa Cash as Chief Marketing Officer In her role as CMO of KFC U.S., Cash will be the driving force for the brand’s modern marketing strategy, leading brand strategy, calendar, food innovation, integrated marketing, media and communications, consumer insights and analytics and e-commerce marketing.
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PAYBACK named “Leading Innovator 2026” by FOCUS magazine The prestigious list recognizes companies that impress with forward-looking ideas, sustainable concepts, and digital thinking. PAYBACK achieved outstanding results in all five categories evaluated: innovative strength, future viability, corporate culture, digitalization, and sustainability.
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Entertainment, Sport, Telecom & Social Media:
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Starting this season, fans who recycle batteries at participating Batteries Plus locations in Texas, Oklahoma, and surrounding areas will be entered for chances to win once-in-a-lifetime Cowboys prizes, including sets of tickets to a Cowboys home game, as well as official team merchandise.
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Payments, Finance, Property & Insurance:
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The cards are designed to combine Mastercard’s digital payment infrastructure with Emirates NBD’s banking capabilities, offering a loyalty program and rewards aligned with everyday spending patterns.
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Booking.com and Hcorpo Deepen Tie to Boost Centralised Payments for Corporate Travel Booking.com and Hcorpo have announced an enhanced partnership focusing on centralised payment and invoicing solutions tailored for corporate clients. Hcorpo’s business customers will gain direct access to over 31 million listings on Booking.com, while benefiting from streamlined financial operations through unified billing and payment processes.
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Visa launches Visa Private in UAE Visa Private is part of Visa’s global affluent strategy to deliver differentiated value through personalized, technology-driven solutions. The new product enables issuing banks to serve their premium customers with a ready-made set of exclusive benefits backed by Visa’s trusted payment network and global acceptance at more than 150 million merchant partners worldwide.
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This collaboration marks another fintech loyalty first, with Inmar as the exclusive digital incentive partner in Snipp’s Financial Media Network (FMN) enabling the distribution of Consumer Packaged Goods (CPG) digital grocery incentives beyond traditional retail channels into consumer banking applications.
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Loyalty Technology, Solutions & Consulting:
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Amadeus research. Connected Journeys: How Technology Will Transform Traveling the Next Decade Biometric gateways are favored by 69% of respondents • Two-thirds (66%) show strong interest in remote baggage check-in • 64% willing to use an AI-travel assistant for in-trip information but 25% of travelers report frustrations in using Generative AI.
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Vonage Recognized in the Gartner® Magic Quadrant™ for Contact Center as a Service Named a Niche Player, Vonage believes this recognition highlights how the company helps companies increase agent productivity and deliver more personalized customer experiences with its innovative AI-powered technologies.
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SmartAC.com Launches HVAC Industry’s First All-in-One Membership Retention and Growth Platform The enhanced SmartAC solution breaks that cycle by not only streamlining customer membership management, but also integrating powerful digital marketing, automated review generation, and multi-channel customer acquisition tools. The result is a complete growth engine that empowers HVAC businesses to retain customers more effectively while growing their membership base with less effort and more predictable results.
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This collaboration will introduce inteQ’s Genesis Data platform to leading brands across retail, hospitality, restaurant, and e-commerce sectors, enabling them to unlock deeper customer insights and enhance their customer engagement strategies.
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Envive AI Raises $15M Series A to Power Self-Improving Agents for the Agentic Commerce Era Consumer behavior is shifting rapidly as shoppers embrace AI in their purchasing journeys. According to McKinsey, over 25% of Gen Z consumers have already used AI tools to help make purchasing decisions, a number that’s expected to rise quickly in the next 12 months. Envive is helping brands by building a reinforcement learning-based intelligence layer that learns from every user behavior and orchestrates cooperative, brand-aligned agents to drive outcomes across the funnel.
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Canada’s GOcxm Acquires MobileXCo to Supercharge Loyalty & Shopper Engagement for CPG Brands GOcxm Inc., a leader in retail execution, consumer engagement, and AI-driven insights, has acquired MobileXCo Inc., a specialist in mobile-first shopper engagement and brand activation. The acquisition strengthens GOcxm’s ability to deliver holistic loyalty, consumer engagement, and retail execution capabilities for global consumer packaged goods (CPG) brands.
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TrueLoyal unveils AI Churn Prediction to spot—and save—at-risk members before they leave TrueLoyal’s predictive model goes beyond past activity by assigning each member a risk score and segmenting them for action. It combines purchase data, surveys, social sentiment, and browsing signals to flag churn risks early and trigger timely offers, with insights built directly into member profiles and campaign tools for instant use.
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Malaysia’s Corporate Information Travel Sdn. Bhd. (CIT) has partnered with Amadeus to drive a full digital transformation, migrating to the Amadeus Travel Platform to access richer air content and modern technology capabilities.
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Komo Unveils Major Platform Updates, Launching AI-Powered Engagement OS Updates include Komo AI (Kai) co-pilot for instant campaign creation, Komo Loyalty for building end-to-end programs in minutes, and engagement-first surveys that capture feedback at peak attention moments.
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Viafoura + Futuri Unveil First-Ever Predictive Audience Intelligence Solution for Digital Publishers “The media industry is at a clear inflection point,” said Zohar and Anstandig. “Publishers who embrace Content and Community Intelligence will thrive. Those who don’t will be left behind, still guessing what their audiences want while competitors already know.”
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Cognizant and Eagle Eye partner To Transform Retail Loyalty With Real-Time Personalization at Scale Cognizant and Eagle Eye have formed a global partnership to deliver AI-powered, real-time loyalty and personalization solutions that help retailers overcome legacy challenges, enhance customer engagement, and drive scalable growth across retail, travel, and hospitality sectors.
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Eagle Eye Connect Integrates with mParticle for Loyalty Experiences Eagle Eye has integrated mParticle into its Connect platform, enabling brands to seamlessly combine customer data with loyalty insights to deliver real-time, personalized, and reward-driven customer experiences.
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Reports, Research, Insights & Opinions:
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Data Appeal and Mabrian join forces with the European Travel Commission as Official Research Partner The Data Appeal Company and Mabrian, both part of the Almawave Group, have entered a strategic partnership with the European Travel Commission (ETC), becoming official research partners to deliver advanced tourism data and intelligence to Europe’s national tourism organizations (NTOs).
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“Earning loyalty in delivery comes down to the details,” said Sarah Beckett, Vice President of Sales and Marketing at Intouch Insight. “Our findings show that accuracy, speed, and even a personal touch can turn a one-time order into a repeat customer.”
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Shoppers Warm to AI: 45% Say They Don’t Care if Product Picks Come from Humans or Algorithms These findings come from the third annual State of Ecommerce report, a comprehensive look at how shoppers buy online in 2025. Based on an online survey of more than 1,500 consumers in the U.S., U.K., and Germany, conducted in August 2025…
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Jobs & Careers:
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Salt is hiring: Head of CRM & Loyalty Location: Andover, England, United Kingdom. Click inside to apply.
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Expedia Group is hiring: Director, Performance & Data enablement – CRM & Loyalty Location: London, England, United Kingdom. Click inside to apply.
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PayPal is hiring: Manager, Loyalty Partnerships – UK Location: London. Click inside to apply.
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THG is hiring: Loyalty & Retention Manager – THG Nutrition Location: Manchester, England, United Kingdom. Click inside to apply.
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JD Sports Fashion is hiring: CRM & Loyalty Manager Location: Bury, England, United Kingdom. Click inside to apply.
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Location: Burgess Hill, England, United Kingdom. Click inside to apply.
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Lowe’s India is hiring: Manager Loyalty Operations Location: Bengaluru, Karnataka, India. Click inside to apply.
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E.L.F. BEAUTY is hiring: Loyalty Coordinator/Analyst Location: Ahmedabad, Gujarat, India. Click here to apply.
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Chipotle Mexican Grill is hiring: Sr Specialist, CRM & Loyalty Marketing Location: Newport Beach, CA, USA. Click inside to apply.
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Alterra Mountain Company is hiring: Director of Loyalty Location: Denver, CO, USA. Click inside to apply.
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Credit and Loyalty Program Specialist Location: Burlington, NJ, USA. Click inside to apply.
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Levi Straus & Co is hiring: Loyalty Specialist – Germany & Benelux Location: London, England, United Kingdom. Click inside to apply.
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Avis Budget Group is hiring: Loyalty Program Manager Location: Parsippany, NJ, USA. Click inside to apply.
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Mattel is hiring: Loyalty Program Manager Location: El Segundo, CA, USA. Click inside to apply.
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Circle K is hiring: Loyalty Program Planning & Execution Manager Location: Charlotte, NC, USA. Click inside to apply.
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