All you need to know in loyalty this week: Qatar Airlines • Emirates • Alaska Airlines • Thai Airways • Lufthansa • WestJet • Korean Airlines • IHG • Marriott • Radisson • Agoda • Airbnb • Royal Caribbean • Target • Kroger • Instacart • New Look • OpenTable • IBS Software • Collinson • Yango • Venmo • Loyalty Reports • Loyalty Careers • Loyalty Jobs.
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GLOAirlines, Alliances & Airports:
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Loyal Solutions powers yet another award winner Pay with Points lets Velocity members instantly redeem their frequent flyer points for purchases – no manual transfers, no guesswork, just money effortlessly back into their account. Designed for points-savvy, under-35s, Pay with Points turns everyday spending of points into a more engaging, intuitive, and rewarding experience.
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Collinson and Sompo expand partnership in Asia Building on their collaboration in Thailand, the partnership provides single- and annual-trip policyholders of selected Sompo travel insurance plans instant access to more than 1,800 airport lounges and travel experiences during flight delays.
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Qatar Duty Free Opens Middle East’s First POP MART Store The new store brings POP MART’s vibrant world of beloved characters closer to travellers and collectors in the Middle East, offering a creative and playful retail experience for travellers journeying through Hamad International Airport in Doha.
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Qatar Airways Holidays Launches Exclusive Travel Packages for FIFA Arab Cup Qatar 2025™ Qatar Airways Holidays invites fans to experience another milestone tournament in the heart of the Middle East and North Africa.
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Emirates adds another ‘Best International Airline’ award to its portfolio of accolades For the second year running, Emirates has been voted as the Best International Airline by 9,000 frequent fliers in the hospitality industry, including luxury travel advisors and Forbes Travel Guides inspectors, with results validated using a star ratings system. Forbes detailed why Emirates was selected as the ‘Best International Airline.’
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Thai Airways invests in Digital Loyalty Transformation with IBS Software’s iLoyal Platform Thai Airways has chosen IBS Software’s iLoyal platform to digitally transform its Royal Orchid Plus loyalty programme, using AI-driven personalisation, data integration, and partner connectivity to deliver a more seamless, future-ready, and customer-centric rewards experience across travel and lifestyle sectors.
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Alaska and Hawaiian Airlines Reach Major Integration Milestone: a Single Operating Certificate Next spring, guests can look forward to an even more streamlined travel experience when Alaska and Hawaiian move to a single passenger service system, or PSS. A PSS is the main technology powering the systems that our guests – on Alaska and Hawaiian – will interact with when planning their trips, booking tickets and on the day of travel.
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THAI and Drukair sign interline agreement The collaboration enables passengers to enjoy more convenient travel connectivity by issuing a single ticket for journeys combining flights operated by Thai Airways and Drukair.
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Lufthansa launches Allegris on flights to Japan Lufthansa Allegris, the airline’s latest onboard travel experience designed for long-haul routes, is now available on flights from Munich, Germany, to Tokyo’s Haneda Airport, effective today, Monday, 27 October 2025.
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WestJet and TELUS have partnered to link their loyalty programs, allowing Canadians to earn, redeem, and transfer points between travel and telecom services for greater flexibility and rewards value.
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Korean Airlines buys stake in WestJet The investment gives Korean Air a 10% equity stake in WestJet, Canada’s second-largest airline.
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Hotels & Hospitality:
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Rakuten Travel users can access IHG One Rewards Members rates after seamlessly enrolling in IHG’s award winning loyalty programme.
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Radisson Blu Aqua Hotel Chicago Named One of Chicago’s Top 5 Hotels in Condé Nast Traveler’s Readers’ Choice Awards
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Radisson reports record growth in 2025 In EMEA, Radisson Blu is cementing its position as Europe’s leading upper-upscale brand, with landmark signings and openings in France, Germany, Türkiye, and Montenegro.
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Agoda Expands Loyalty Program with New Diamond Tier Agoda has expanded its rewards programme with a new Diamond tier, offering top members enhanced discounts, higher earn rates, priority service, and exclusive travel deals. The new tier reflects the shift towards more personalised, experience-driven loyalty, rewarding frequent travellers and strengthening Agoda’s position in the competitive online travel space.
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Marriott Bonvoy: Ticket to Travel Research amongst more than 22,000 travellers across Europe, Middle East and Africa (EMEA) shows that 79% of travellers plan to go on more or the same amount of holidays in 2026 compared to 2025.
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Airbnb app adds new AI feature With searches for winter season travel on the rise, Airbnb is releasing improved features, including smarter search, enhanced maps, and a new way to pay with ‘Reserve Now, Pay Later’. Changes also include expanded AI-powered customer support across more countries and languages, as well as more tools to help hosts manage their calendars and pricing.
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Cruises:
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Royal Caribbean Group report Q3 2025 results “We continue to see strong momentum across our business, powered by accelerated demand, growing loyalty, and guest satisfaction that is at all-time highs. Our commercial flywheel – combining innovative ships, distinctive destinations, and world-class brands – continues to drive sustained growth and guests’ trust in our ability to deliver the best vacation experiences responsibly,” said Royal Caribbean Group President and CEO Jason Liberty.
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Retail, E-commerce, F&B, Healthcare:
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Social media marketing is perceived as the most impactful channel for holiday success by 40% of SMBs, significantly outpacing email marketing at 18%. Furthermore, discounts and sales remain the most effective promotional strategy, utilized by more than half (51%) of businesses offering promotions.
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As consumers increasingly seek experiences over transactions, RoarFun™ demonstrated how emotion, competition, and technology can redefine how people interact with retail spaces. According to global marketing research, brand experiences are becoming the new loyalty engine.
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CanPay Launches Industry-First Free Merchant Gift Card Program Because CanPay’s program is free for merchants, the key barrier of legacy gift card programs is eliminated. For merchants already running a gift card program, shifting to CanPay can reduce or eliminate costly infrastructure, issuance and maintenance fees.
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In addition to a distinct holiday shopping experience, Target’s hosting its annual Great Giftogether to deliver nearly $1.5 million in support to 2,000+ communities where it runs stores and supply chain facilities. Through the program, local teams partner with nonprofits to identify families in need, then fulfill wish lists to make the holidays brighter. Thousands of team members will volunteer to pick, purchase and wrap gifts, supported by Target and community partners.
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Kroger and Uber Eats Announce Expanded Relationship Kroger Boost Members can take advantage of an extended free trial of Uber One for 6% cash back and automatic surge savings on rides, $0 Delivery Fees, and up to 10% off all Uber Eats orders. Uber One members will also have the opportunity to try an extended free trial of Kroger’s Boost membership, including 2X fuel points on all purchases and $0 delivery fee for orders placed on Kroger.com or in the Kroger app.
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Instacart Strengthens Pet Category with New Pet Supplies Plus Partnership Instacart customers can enjoy exclusive loyalty member pricing and delivery in as fast as an hour from over 700 stores across the country.
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New Look (UK retail chain) launches its first loyalty scheme “Club New Look” New Look’s Club New Look is more than just a discount programme; it’s a strategic move to combine data, digital engagement, and community building—a reflection of how modern retail loyalty is redefining the relationship between shoppers and the brands they love.
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Loyalty In Retail: The Future of Loyalty Is in Your Shopping Basket A new item-level, real-time loyalty model is emerging that connects brands, merchants, banks, and consumers to deliver instant, personalized rewards at checkout—an innovation driven by FIS’s Smart Basket platform.
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OpenTable Unveils Revamped Loyalty Program For diners, the new program provides updated ways to redeem points on experiences and introduces enhanced status benefits.
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Khedmah announces the launch of the ‘Khedmah Rewards’ program This program aims to enhance the customer experience and recognize their loyalty through an integrated rewards system.
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Cordial joins the Shopper Context Protocol to help brands bridge the Intent Divide New open standard bridges discovery, context, and transaction — making AI commerce personal.
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Instacart Powers In-Store and Online Technology for Independent Grocers Nationwide Instacart says that a growing number of independent grocers across the U.S. are adopting Instacart enterprise technology offerings underscoring a growing trend among independent grocers investing in technologies that deliver a unified, seamless, and personalized experience to their customers in-store and online.
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Transport, Fuel Retail & Mobility:
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Yango Ride Rolls Out Loyalty Rewards in Dubai, Turning Every Trip into Real Savings The global ride-hailing service Yango Ride, part of Yango Group, is expanding its loyalty programme to Dubai — turning everyday rides into real savings and offering a new way for customers to get more value from their trips. The initiative builds on the success of the “Yango Points” scheme already running in Abu Dhabi and other markets.
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Payments, Finance, Property & Insurance:
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The first debit card to reward purchases made on major AI platforms, Bold program enables students to reduce the burden of student loan debt by shopping on their favorite AI platform.
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Venmo and Bilt Unveil First-of-Its-Kind Partnership Reinventing Rent & Mortgage Payments Nationwide From early 2026, Bilt Members will have a new way to not only pay their rent and mortgage but also to shop at Bilt neighborhood merchants, adding Venmo to Bilt’s existing payment options of ACH, debit, and any linked credit card.
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Bahrain’s Al Salam Bank partners with Edamah Strategic Alliance Unlocks Luxurious Beachfront Living in Bahrain.
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Loyalty Technology, Solutions & Consulting:
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IBS Software Appoints Abha Dogra as Chief Product Officer As CPO, Abha will lead IBS Software’s global product organisation, defining product vision, strategy, and execution across the company’s product portfolio. She will partner closely with engineering, customer success, and go-to-market teams to deliver products that shape the future of travel technology. Her mandate includes embedding AI-native capabilities, from intelligent decision support to automation, consistently across the product lifecycle and customer workflows.
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Gift and Network International collaborate for strategic partnership Gift (Xoxoday’s GCC entity) and Network International LLC have partnered to integrate Gift’s Loyalife platform into Network’s value-added services for banks and financial institutions. The collaboration enhances customer engagement and retention by delivering advanced, AI-powered loyalty infrastructure across the Middle East and Africa’s competitive fintech landscape.
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OSG Announces New Direct Mail and Digital Adoption Solutions at Q4 Elevate Event OSG has introduced JourneyConnect Acquire™, a performance-based direct mail solution, and the JourneyConnect Digital Adoption Practice, a three-tiered framework helping businesses accelerate paperless adoption and enhance digital engagement. Together, they expand OSG’s CCM suite, integrating print, digital, and strategic services to boost acquisition and customer experience.
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Trump-Linked World Liberty to Airdrop $1.2 Million in Tokens to Early Stablecoin Users Trump-linked crypto firm World Liberty Financial will airdrop about $1.2 million worth of WLFI tokens to early users of its USD1 stablecoin loyalty program across six major exchanges (Image: World Liberty)
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Reports, Research, Insights & Opinions:
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AI Ranks Among Consumers’ Most Influential Shopping Sources According to New IAB Study First-of-its-Kind Research Highlights How AI is Enhancing Modern Shopping with Strong Influence, Expanding the Purchase Journey, and Deepening Consumer Confidence.
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AI in Retail Market is projected to grow from USD 14.24 billion in 2025 to USD 96.13 billion by 2030, registering an exceptional CAGR of 46.54% during the forecast period (2025–2030). This exponential growth highlights the accelerating adoption of AI technologies across retail operations, from customer engagement and personalized marketing to supply chain and inventory optimization.
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Dupe Culture Isn’t Just Having a Moment. It’s Becoming a Movement. The Dupe Culture Report delivers clear signals that every brand team should be thinking about. Consumers are placing far more importance on evidence than branding. They want the product to speak for itself, which means everything from bold guarantees, creative sampling, and more transparency about quality.
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Tiger Pistol Launches 2026 Planning Guides to Define the Next Era of Local Advertising New Industry Roadmaps Reveal How AI and Automation Are Rewriting the Rules of Local Growth for Franchises, Multi-Location Brands, QSRs, and Marketing Resellers
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Jobs & Careers:
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Copper Beech is hiring: Membership Manager (UK) Location. London UK. Click inside to apply.
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Collinson is hiring: Head of Data – Consumer Analytics & Consumer Value Management (UK) Location: London, UK. Click inside to apply.
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E.ON is hiring: CRM Strategist (UK) Location: London, UK. Click inside to apply.
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Citi is hiring: Existing Customer Marketing: Head of Customer Management, Director (USA) Location: New York, NY. Click inside to apply.
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JPMorgan is hiring: Consumer Bank Marketing Retention Lead Vice President (USA) Location: New York, NY . Click here to apply.
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Rakuten Rewards is hiring: VP, Loyalty & Retention Marketing (USA) Location: San Mateo, CA. Click inside to apply.
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PayPal is hiring: Director, Product Marketing – Loyalty (USA) Location: Austin, TX. Click inside to apply.
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WS Development is hiring: Head of Loyalty (USA) Location. Boston, MA. Click inside to apply.
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Equinox is hiring: Sr. Director, Member Marketing (USA) Location: New York, NY. Click inside to apply.
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Royal Caribbean Group is hiring: Senior Manager, Credit Card & Gift Card Marketing (USA) Location: Miami, FL, USA. Click here to apply.
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Guardian Life is hiring: Head of Membership & Loyalty (USA) Location: New York, NY. Click inside to apply.
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Virgin Australia is hiring: Head of Customer Advocacy (Australia) Location: Brisbane, Queensland, Australia. Click inside to apply.
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Great Southern Bank is hiring: Senior Manager Customer Research & Insight (Australia) Location: Brisbane, Queensland, Australia. Click inside to apply.
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Judo Bank is hiring: Senior Manager, Customer Experience (Australia) Location: Melbourne, Victoria, Australia. Click inside to apply.
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Michael Page is hiring: Loyalty and Lifecycle Specialist (Australia) Location: Melbourne, Victoria, Australia. Click here to apply.
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