All you need to know about loyalty this week: Amadeus • Emirates • Air Serbia • Lufthansa • Spirit Airlines • United Airlines • Qantas • Virgin Atlantic • Vietnam Airlines • Southwest • Etihad • Turkish Airlines • oneworld • Accor • Marriott • Wyndham • Fliggy • Choice Hotels • Jumeirah • Royal Caribbean • L'Occitane • Simon • Burger King • John Lewis • Majestic Wine • Boots • Rakuten • SIXT • Loyalty Juggernaut • Porsche • Visa • Mastercard • Loyalty Reports • Loyalty Jobs • Loyalty Careers.
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GLOAirlines, Alliances & Airports:
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Collect ‘em all! Hawaiian Airlines debuts exclusive collectables available only inflight Guests can now ask a crewmember for one of four exclusive trading cards designed in partnership with Hawaiian Airlines pilots, represented by the Air Line Pilots Association, International (ALPA). In an industry first, we’re launching digital cards representing the 66 Hawaiian Airlines aircraft. Every design is unique and inspired by the name given to each aircraft before it entered service.
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Etihad Delivers Record Nine-Month Profit of AED 1.7 billion (U.S.$ 463 million) The airline was named a Five-Star Global Airline for 2026 by the Airline Passenger Experience Association (APEX), recognising its commitment to service excellence and innovation. During the period, Etihad also strengthened its partnerships and brand presence, including the launch of loyalty partnerships with Vietnam Airlines and an expanded cargo partnership with Atlas Air.
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WestJet and Rocket Travel by Agoda Join Forces on New Innovative Hotel Platform The collaboration aims to enhance the WestJet customer experience by expanding hotel bookings with flight services, encouraging loyalty through the WestJet Rewards program.
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oneworld reveals top 10 destinations for Round the World travel in 2026 Searches on oneworld.com show a strong appetite for adventure in the New Year. From the Big Apple and Hawaii’s Big Island to Mount Fiji and the Atlas Mountains, oneworld’s Round the World fares offer customers access to an unbeatable network of leading airlines on a single ticket,” said Roger Blackburn, oneworld’s vice president Commercial and Loyalty.
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GuestSeat awards will now be branded as ‘Saver Award’ and provide a low starting price for redemption tickets. These updates are designed to provide members with greater flexibility, transparency, and value when booking flights with Etihad Guest Miles, aligning with Etihad’s commercial fares.
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Emirates Flight Catering’s mission to serve 300,000 meals at the Dubai Airshow The scale is significant. Over 35,000 meals have already been pre-booked for chalets and country pavilions, 74 interns have been recruited from prestigious hospitality institutions, and the required on-site infrastructure has been built in less than two weeks.
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Air Serbia and Loyalty Juggernaut Partner to Launch a Next-Generation Frequent Flyer Program Set to debut in March 2026, GRAVTY® will enable real-time, data-driven engagement, rewarding members not only for flying but also for everyday activities, strengthening connections beyond travel.
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Spirit Airlines Selects Arrivia as New Free Spirit Cruises® Partner Launched Nov. 3 2025, Free Spirit Cruises gave Free Spirit® members and credit card holders access to discounted cruise fares and the ability to earn Free Spirit points with every booking. Members can enjoy the rewarding experience at sea that they’ve come to expect in the air—earning, redeeming, and exploring through the Free Spirit® program.
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Lufthansa partners with Sixt for luxury transfers Effective immediately, 40 vehicles of various SIXT models are available at Frankfurt and Munich airports for this premium service. The cars are branded with the respective Lufthansa and SIXT logos, as well as the “Lufthansa Shuttle Service” lettering.
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In his new role, Simeone will oversee Qantas’ offshore sales operations and alliance partnerships, reporting directly to Cam Wallace, CEO of Qantas International. He will lead the airline’s regional general managers across the U.K., Europe and South Africa, the Americas, and Asia, along with the alliances team. Additionally, Nick McGlynn, Qantas’ Executive Vice President of Asia, will report to Simeone.
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Amadeus Soars in Q3: Asia-Pacific Drives Fastest Booking Growth of the Year Amadeus IT Group posted a strong third quarter for 2025, reporting a 4% year-over-year increase in global air bookings, marking its fastest quarterly growth rate so far this year. This performance reflects an improvement from the 1.5% growth recorded in the previous quarter, as global travel demand strengthened amid what the company described as a more stable macroeconomic and geopolitical environment.
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Virgin Atlantic Unveils Its Seasonal In-Flight Feast Virgin Atlantic has launched its new Autumn/Winter 2025 in-flight menu, featuring a refreshed breakfast concept, seasonal comfort dishes, enhanced wine selections, and a mid-flight margherita pizza — all designed to elevate the dining experience across every cabin.
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SOUTHWEST AIRLINES AND PHILIPPINE AIRLINES LAUNCH PARTNERSHIP Southwest Airlines now partners with four overseas air carriers and is actively exploring additional transatlantic partnerships for later this year. Southwest is working to bring more choice and enhance the quality and quantity of travel experiences with Southwest, including a redesigned cabin experience and an ability to book assigned and extra legroom seating on flights operating from January 27, 2026.
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Vietnam Airlines has launched LotuScent, its first-ever signature fragrance inspired by the lotus and crafted from Vietnamese botanicals, creating a distinctive sensory experience that embodies the nation’s elegance and enhances its five-star travel experience.
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Etihad Airways and Hong Kong Airlines are strengthening their partnership by launching a codeshare partnership and establishing a reciprocal loyalty agreement. The loyalty agreement was signed during a ceremonial event in Hong Kong on the evening of 4 November 2025, coinciding with the arrival of Etihad’s inaugural flight from Abu Dhabi to Hong Kong International Airport.
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Emirates Group reported a record half-year profit of AED 12.2 billion (US$ 3.3 billion) for 2025–26 Emirates Group reported a record half-year profit of AED 12.2 billion (US$ 3.3 billion) for 2025–26 — its fourth consecutive half-year record — driven by strong passenger demand, premium experiences, and the growing power of its Skywards loyalty programme.
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Turkish Airlines reported a $1.1 billion operating profit in Q3 2025—its highest-ever third-quarter performance—driven by record passenger numbers, strategic investments, and steady progress toward its 2033 growth and sustainability targets.
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Lotusmiles Partners with Accor Group to Expand Benefits for Vietnam Airlines Passengers Vietnam Airlines and Accor Group Forge New Loyalty Alliance. Mutual benefits: Lotusmiles and ALL members can now convert and redeem points interchangeably across both programs. Exclusive launch promotion: 50% bonus on point conversions for a limited time. Global reach: Access to over 5,700 Accor hotels and Vietnam Airlines’ extensive flight network.
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Hotels & Hospitality:
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Meliá Hotels expands Asia portfolio Led by the debut of Paradisus by Meliá Bali in December 2025, the company is expanding its premium and luxury portfolio.
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Fliggy is transforming into an “omni-intelligent travel agent” by embedding multi-agent AI across its platform to deliver highly personalized, end-to-end travel planning and smarter operational tools for both travelers and industry partners.
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From November 25, 2025, through Travel Tuesday, December 2, 2025, Marriott Bonvoy members can unlock 25% savings at thousands of participating hotels and resorts worldwide when booking the offer in-app, perfect for extending holiday celebrations, planning winter getaways, or chasing sun-filled escapes. Members who book online will enjoy 20%1 off, while nonmembers will receive 15% off.
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The Seagate Hotel, Golf & Beach Club Joins Marriott Bonvoy’s Autograph Collection The Seagate delivers elevated experiences for guests, members, and Marriott Bonvoy travellers—from its oceanfront Beach Club and championship Golf Club to a rare 44-slip Yacht Club. A serene spa, lush pool deck, and vibrant dining round out the offer. With 650+ members and a growing waitlist, The Seagate blends golf, beach, wellness, and coastal heritage into a premier lifestyle destination.
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Supported by its fast-growing loyalty program, ALL Accor, counting more than 100 million members worldwide, Accor is uniquely positioned to lead in the evolving travel landscape. With the hospitality industry’s most diverse network of brands, a global mindset, and a passion for sustainability, the Group is well-positioned to deliver further development portfolio growth as it looks ahead to the coming new year and beyond.
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Wyndham Rewards Teams Up with Beverly D’Angelo to Upgrade Everyone—Yes, Everyone—this Holiday Season Now through December 31, travelers can visit WyndhamRewards.com/Upgrade to request their one-level membership bump, unlocking perks that only get better the higher you go—think early check-in, late checkout, a preferred room, even suite upgrades.
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Fairmont Hotels & Resorts Unites the World With a New Season of Giving with Make-A-Wish® “At Fairmont, our greatest privilege is being part of moments that matter,” said Omer Acar, CEO of Fairmont Hotels & Resorts. “Through our ongoing partnership with Make-A-Wish, we’re turning the season of giving into a season of hope. We are helping grant life-changing wishes for children around the world. It’s a powerful reminder that hospitality can go far beyond our walls, touching lives and inspiring joy where it’s needed most.”
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Choice Privileges Announces an All-New Rewards Experience that Offers More Rewards, More Often The award-winning program is raising the bar in loyalty by offering more to members: rewards every five nights, a new Titanium tier, and more ways to reach status—faster
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Jumeirah Launches ‘Heritage Club’ in Collaboration with Bouguessa Jumeirah has partnered with Dubai-based fashion house Bouguessa to launch the Jumeirah Heritage Club, a limited-edition capsule collection that fuses the brand’s coastal heritage with contemporary design, marking its bold entry into the world of fashion and lifestyle.
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Sheraton Hotels & Resorts Reimagines a Bedtime Classic in New Campaign “Goodnight Room” Launched as Sheraton reaches a pivotal milestone in its global transformation, “Goodnight Room” marks the brand’s most significant storytelling moment yet, inviting travelers across the globe to rediscover one of hospitality’s most familiar names through a fresh and modern lens.
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Cruises:
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Royal Caribbean Expands Its Artist Discovery Program — From Ship to Shore Royal Caribbean has expanded its Artist Discovery Program to the new Royal Beach Club Paradise Island in The Bahamas, featuring 11 local artists whose large-scale works celebrate Bahamian culture and elevate the guest experience through authentic, immersive art.
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Retail, E-commerce, F&B, Healthcare:
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More than 25 million people across the U.S. and Canada rely on Instacart each year, placing more than 1.5 billion orders and saving more than 1 billion hours since 20125 — time they’ve been able to spend with family, at work, or in their communities. Between January 2023 and June 2025 alone, customers saved more than $3 billion through deals, discounts, and loyalty programs — an average of more than $5 per marketplace order.
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L’Occitane Spreads Provençal Luxury Worldwide With New Hospitality Partnerships L’Occitane en Provence has unveiled a series of global hospitality collaborations—from lively dining venues to boutique hotels and sustainable spa showcases—bringing its signature blend of natural luxury, wellness, and eco-conscious design to guests across Europe and the U.S.
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Simon’s new Simon+ loyalty program brings together more than 500 retailers to offer cash-back, points, and perks across both in-store and online channels, redefining mall-wide rewards with a seamless, data-driven experience for today’s hybrid shopper.
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SNIPES launches loyalty programme “SNIPES Reserve” Introduces Digital Wallet with Real Cashback, Load-Based Rewards, Early Product Reservations, and Exclusive Event Experiences – Redefining Loyalty for Streetwear Culture
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The program gives diners more reasons to return, offering points for every dollar spent, exclusive, personalized offers, and bonus perks designed to celebrate loyal guests. Members can look forward to thoughtful touches such as complimentary birthday desserts, early invitations to special events, and unique promotions tailored to their dining preferences.
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Burger King Revamps Its “Royal Perks” Loyalty Program to Deliver Rewards Faster Burger King has revamped its “Royal Perks” loyalty program by simplifying tiers from six to four and lowering the rewards threshold so members can redeem perks faster, starting at 200 crowns (about $20 spent).
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John Lewis Unveils Luxe VIP Lounge for Loyal Shoppers on Oxford Street John Lewis is introducing an exclusive VIP lounge at its Oxford Street flagship for My John Lewis loyalty members, offering complimentary treats and premium experiences to boost in-store visits and customer loyalty. (Image: John Lewis)
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Majestic Wine Uncorks a Fresh Take on Subscriptions Ahead of Christmas Majestic Wine has relaunched its Wine Club and Lock It In subscription services with new flexibility, curated exclusives, and digital upgrades as it gears up for the key festive trading season.
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Marks & Spencer launches on TikTok Shop Marks & Spencer has launched a pilot store on TikTok Shop in the UK, marking its first step into social commerce to engage younger shoppers and expand its beauty and home-fragrance sales.
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Boots UK has appointed former John Lewis executive Charlotte Lock as its new Senior Vice-President of Customer & Marketing, strengthening its focus on brand transformation, loyalty, and customer experience.
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Bilt and Rakuten Launch Partnership to Power Smart Rewards this Holiday Shopping Season Share Bilt and Rakuten just launched a powerful new partnership, letting over 5 million Bilt Members redeem Cash Back rewards from Rakuten for Bilt Points just by shopping at thousands of stores.
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Entertainment, Sport, Telecom & Social Media:
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Aaron’s Transforms Race Weekend into Celebration of Customer Loyalty and Youth Opportunity Aaron’s partnered with Front Row Motorsports to deliver an unforgettable 2025 NASCAR Championship Race Weekend experience for customers and local youth from the Boys & Girls Clubs of the Valley – Gilbert Branch, combining community impact with fan excitement.
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Transport, Fuel Retail & Mobility:
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SIXT rolls out SIXT ONE: A Smarter, Faster, More Rewarding Loyalty Era Hits the U.S. SIXT has launched SIXT ONE, a revamped U.S. loyalty program that delivers clearer earning, stronger elite benefits, and flexible, spend-based rewards designed to elevate the rental experience for today’s modern traveler.
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High-speed rail passengers can now book Serie A matches, concerts, theatre shows and iconic Italian attractions for their destination cities.
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Payments, Finance, Property & Insurance:
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Porsche Launches New Visa Card in Germany, Elevating Lifestyle Benefits for High-Net-Worth Customers The new Porsche AG Visa Card has launched in Germany, offering high-net-worth customers a premium, design-led payment experience enriched with exclusive lifestyle benefits, seamless digital services and innovative features soon to expand across Europe.
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Venmo has launched Venmo Stash, a new debit-card rewards program offering users up to 5% cash back with partner brands, strengthening everyday engagement and positioning Venmo as a more rewarding, full-service financial platform.
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YouTrip launches casback perks and prize draw Launched on 12 November, the hotel and cashback perks are available through to midnight on 6 January 2026. YouTrip users who spend at least SGD1,200 in foreign currency equivalent stand a chance to be one of 100 lucky winners to gain hotel vouchers worth SGD600.
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The Swipe Fee Shake-Up: How the Visa–Mastercard Deal Could Dull Your Rewards Visa and Mastercard are close to a settlement that would slightly reduce interchange fees and allow merchants to reject high-fee rewards cards, potentially reshaping how credit cards are accepted and used. The move could pressure premium rewards programs, leading to leaner perks and higher costs for cardholders, while giving merchants more flexibility and pricing power at checkout.
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The Mastercard Collection debuts in Eastern Europe, Middle East and Africa The new suite of enhanced global dining, entertainment and travel benefits has been designed for cardholders of Mastercard’s World, World Elite and the newly created World Legend portfolios.
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Loyalty Technology, Solutions & Consulting:
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The acquisition follows Rain’s recently secured $58 million Series B and accelerates the company’s commitment to delivering a complete, vertically integrated stack. This solution includes on-ramps, wallets, cards that work anywhere Visa is accepted, off-ramps and payouts, and now native rewards, so enterprises can launch and scale branded card and wallet programs with a single partner.
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By combining emotional resonance with measurable performance, The Branded’s model helps businesses lower acquisition costs, increase lifetime value, and create alignment between internal teams and external audiences.
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Sinch Releases 2026 Predictions: AI to Redefine How Brands Connect Artificial intelligence is rewriting the rules of digital communication. According to Sinch (Sinch AB (publ) 2026 predictions, AI agents, voice technology, and conversational messaging will converge to drive a fivefold increase in customer interactions, with smarter systems, data flows, and security layers redefining on brands connect with consumers worldwide.
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Epos Direct Launches Smart Loyalty Rewards Module to Boost Customer Retention The new module seamlessly integrates with Epos Direct’s existing EPOS platforms, enabling business owners to design custom loyalty programmes, track customer behaviour, and encourage repeat purchases — all directly from the till, without the need for complex third-party integrations.
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Klook’s upcoming IPO highlights the rise of Asia’s travel-experience economy and showcases how loyalty programs like Klook Rewards are becoming strategic differentiators that other OTAs such as Booking.com and TripAdvisor can no longer afford to ignore.
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Moca Network launches AIR Shop to reward SK Planet users verified with AIR Identity Moca Network, a flagship project by Animoca Brands that is building the world’s largest chain-agnostic decentralized digital identity network, announced the launch of AIR Shop, one of the world’s first verifiable loyalty platforms. Developed with Spree Finance (“Spree”), a commerce and rewards infrastructure layer for tokenized economies, and in partnership with SK Planet, AIR Shop is a platform designed to create verifiable and interoperable loyalty programs.
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Built on Amazon Marketing Cloud (AMC) and using Amazon’s full funnel measurement and Brand Metrics, Flywheel’s Return on Consumer Dashboard provides a comprehensive view of the shopper journey from discovery to loyalty, enabling brands to quantify the impact of every interaction and make smarter, full-funnel investment decisions.
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Reports, Research, Insights & Opinions:
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Cora Loyalty Survey: Rewards Remain Key Driver for Card Selection, Outweighing Fees and Security Loyalty and rewards programs remain the strongest factor shaping how Americans choose and use credit cards, with consumers—especially older generations—placing increasing value on personalized, tailored rewards that make them feel recognized and appreciated by brands.
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BCG report: How Gen Z and Gen Alpha Are Rewiring the Fashion Industry. WWD and BCG teamed up to uncover what matters most to young fashion consumers and how leading brands are adapting to reach them. Their inaugural Future of Fashion Report offers a roadmap for success in a changing market, drawing on insights from over 9,000 consumer responses, 50,000 social posts, and executive interviews highlighting how brands are winning with Fashion’s Next Gen.
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Reward’s analysis of 1.4 billion UK transactions shows that while loyalty surges during the festive season, more than half of shoppers disappear by spring—making personalised, value-driven engagement essential for converting Christmas momentum into year-round customer loyalty.
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WTTC’s “Better Borders” Report: A Blueprint for Seamless, Secure and Smart Travel The WTTC’s Better Borders report reveals that modernizing visa systems and adopting digital, biometric border technologies could unlock US$401 billion in GDP and 14 million jobs by 2035 while creating seamless, secure, and traveller-friendly global mobility.
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The report reveals how “Agentic Tourism” — a new AI-driven model combining automation with human empathy — is transforming global travel into seamless, personalized, and sustainable experiences that boost loyalty, efficiency, and growth.
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NYU / Stayntouch/ IDeaS report – 2026 Hotel Tech Outlook: Best-in-Class vs. All-in-One Systems Hotels are shifting toward Best-in-Class technology systems as seamless integration, usability, and personalization emerge as the key drivers of superior guest experience and long-term loyalty.
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Jobs & Careers:
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Sharp & Carter lis hiring: Head of Loyalty (Australia) Location: Sydney, Australia. Click inside to apply.
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Mastercard is hiring: Manager, Offers Product Development, Global Loyalty (India) Location: Pune, Maharashtra, India. Click inside to apply.
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Capgemini is hiring: CX Consultant (India) Location: Gurgaon, Haryana, India. Click inside to apply.
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Fendi is hiring: CRM Director (USA) Location: New York, United States. Click inside to apply.
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Starling is hiring: Director of Customer Value Management (UK) Location: UK. Click here to apply.
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IAG Cargo is hiring: Loyalty Product Manager (UK) Location: London, UK. Click here to apply.
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Yum! Brands is hiring: Channel Manager, Loyalty (USA) Location: .Plano, TX, USA. Click here to apply.
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M3 USA is hiring: Global Director of Incentives and Loyalty (Remote) – USA Location: United States. Click inside to apply.
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SEPHORA is hiring: Senior Director, Retention Marketing (USA) Location: San Francisco, CA. Click here to apply.
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OUAI is hiring: Senior Manager, CRM & Loyalty (USA) Location: USA. Click here to apply.
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Hyatt is hiring: Senior Manager, Loyalty – Americas (Hybrid) – USA Location: Chicago, IL. Click inside to apply.
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