Location: Dallas, TX. Click inside to apply.
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GLOAbout the job
Title: Manager of Loyalty (Travel/Hospitality)
Direct Hire Opportunity
No Sponsorship
Hybrid, Fridays Remote
Summary
The Manager of Loyalty will lead the strategic and operational management of a newly launched frequent flyer program. This role is responsible for driving member enrollment, engagement, and program profitability. The ideal candidate blends strategic thinking with hands-on execution and brings an entrepreneurial, customer-centric mindset. This individual will collaborate closely with Marketing, Revenue, Finance, Technology, and Operations to shape a differentiated loyalty program and elevate the customer journey.
Qualifications
- Bachelor’s degree in Marketing, Business, Aviation Management, or related field.
- 5+ years of experience in loyalty marketing, airline commercial management, customer engagement, or rewards programs.
- Demonstrated success managing loyalty or rewards programs in travel, hospitality, or financial services.
- Strong commercial and analytical mindset with experience supporting revenue or P&L-driven initiatives.
- Demonstrated analytical and financial acumen with the ability to interpret member data, identify behavioral trends and loyalty drivers, forecast program profitability/breakage, and uncover revenue opportunities.
- Experience collaborating with analytics to evaluate campaign performance, refine targeting, develop dashboards, reports, and executive presentations that communicate program insights.
- Proficiency with CRM systems, loyalty platforms, and data analytics tools.
Preferred Skills
- Experience with Tableau, SQL, BigQuery, or similar analytics tools.
Responsibilities:
Program Strategy & Growth
- Develop and execute the loyalty program roadmap to drive enrollment, repeat usage, and incremental revenue.
- Identify opportunities to enhance program value, structure, and benefits to increase acquisition and retention.
- Monitor competitive loyalty trends to maintain a differentiated program.
Program Operations & Member Experience
- Oversee daily loyalty operations, including accrual/redemption processes, promotions, and escalations.
- Ensure a seamless member journey across digital and physical touchpoints.
- Partner with Marketing, Revenue, IT, and Operations to launch and measure lifecycle campaigns and program initiatives.
- Personalize offers and communications using customer insights and segmentation.
Analytics, Forecasting & Reporting
- Analyze member data to identify behavioral trends, loyalty drivers, and revenue opportunities.
- Collaborate with analytics teams and external partners to evaluate campaign performance and refine targeting.
- Work with Finance to forecast program profitability, breakage, and long-term value.
- Prepare dashboards, reporting, and executive presentations summarizing program performance and insights.
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