Location: Secaucus, NJ, USA. Click inside to apply.
(Image Source)
GLOAbout the job
Position Summary:
The Children’s Place is the largest pure-play children’s retailer in North America. We sell apparel, footwear, accessories etc. in North America and Globally, in stores and online under the brand names of The Children’s Place, and Gymboree.
It is an exciting time to join our Marketing team as we are building ambitious strategies to grow our business and delight our customers. We are looking for marketers who make magic; they have creativity for ideas, discipline of execution, and rigor for excellence.
We are hiring a Sr. Director, CRM, Loyalty and Service, a strategic and hands-on leader to help reshape the future our iconic brands – The Children’s Place and Gymboree. You’ll report to and partner closely with our SVP of Marketing and oversee CRM, Loyalty, Private Label Credit Card and Customer Service, aiming to drive customer retention, enhance lifetime value, and foster brand loyalty. The ideal candidate will possess a robust background in lifecycle marketing and a passion for delivering exceptional customer experiences.
Key Accountabilities:
- CRM:Oversee the creation and implementation of personalized, cross-channel Lifecycle campaigns (email, SMS, push notifications). Lead the team to use customer segmentation and personalization to enhance engagement.
- Loyalty:Lead the team in development of a revamped loyalty program. Develop a marketing and communications plan to amplify the loyalty program in stores and online. Utilize customer insights to drive program innovation and effectiveness.
- Customer Service:Align customer service strategies with marketing objectives to ensure a cohesive customer journey. Lead the team to modernize and optimize customer service solutions to meet business needs as well as improve overall experience.
- Budget Oversight:Manage budgets effectively, ensuring optimal allocation of resources to maximize return on investment.
- Cross-Functional Collaboration:Work closely with departments such as Integrated Marketing, Finance, Commercial Marketing, Development teams, Merchandising, Planning, Creative etc. to ensure alignment across strategies and plans.
- Team Management:Lead and mentor multidisciplinary marketing teams, fostering a high-performance culture and professional growth.
Qualifications:
Experience:
- 10+ years in marketing, with significant experience in lifecycle and retention marketing and a proven track record of leadership in DTC and Lifestyle industries.
- Expertise in CRM platforms (e.g. Braze, SFMC), analytics tools, and marketing automation.
- Experience with Salesforce data clou d and loyalty cloud is a plus.
- Experience in managing loyalty programs is a plus.
Education:
- A Bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA is often preferred.
Skills:
- Strong analytical skills with the ability to translate data into actionable strategies.
- Excellent leadership and team development skills.
- Proficiency in digital marketing and familiarity with current industry trends.
- Effective communication and interpersonal skills.
Personal Attributes:
- Innovative and creative mindset.
- Results-driven with a focus on achieving business objectives.
- Ability to thrive in a fast-paced and dynamic environment.
- Strong sense of accountability and ownership.
Featured benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k)
- Disability insurance
Source: The Children’s Place
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
