With more than 100 open hotels and 40 in the pipeline in Mexico, Hilton strengthens multi‑brand, multi‑destination growth in its largest market in the Caribbean and Latin America region
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Hilton Worldwide Holdings Inc.
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MCLEAN, Va. – Leading global hospitality company, Hilton (NYSE: HLT), announced the signing of a franchise agreement for the upcoming conversion of The Sens Cancun Adults Only All-Inclusive Resort, Tapestry by Hilton, one of more than 10 new deals Hilton has signed in Mexico in 2024. As one of Hilton’s largest and fastest-growing markets globally, Mexico welcomes guests at more than 100 hotels and resorts across the country, and is poised for continued multi-brand, multi-destination growth with 40 additional hotels in various stages of development. The Sens Cancun resort is owned and will continue to be managed by Oasis Hotels & Resorts.
“Our rapid growth in Mexico is driven by a winning combination of strong partnerships with exceptional owners, local market expertise and award-winning brands which enable us to bring to life the hotels travelers demand in the destinations they want to visit,” said Pablo Maturana, vice president, development, Caribbean and Latin America, Hilton. “The signing of The Sens Cancun Adults Only All-Inclusive Resort, Tapestry by Hilton underscores our commitment to leading in Mexico with Hilton’s iconic hospitality and legendary service.”
The Sens Cancun Adults Only All-Inclusive Resort, Tapestry by Hilton
Located in the Cancun hotel zone just nine miles from Cancun International Airport, The Sens Cancun Adults Only All-Inclusive Resort, Tapestry by Hilton is expected to open in 2026, welcoming guests to unparalleled views of the stunning Playa Langosta, famous for its crystal-clear blue waters. A beachfront haven, the property will undergo a complete renovation, transforming all guest rooms and public spaces with vibrant design, décor and artwork to create a unique experience for guests. The resort will also feature elevated food and beverage concepts, including nine restaurants providing a range of dining delights, and a brand-new rooftop bar and restaurant with spectacular views of the Caribbean Sea and the Nichupte Lagoon.
“With breathtaking ocean views, a vibrant atmosphere and a variety of culinary experiences, The Sens Cancun Adults Only All-Inclusive Resort is sure to deliver elevated stays and will be a welcomed addition to our portfolio.”
“With breathtaking ocean views, a vibrant atmosphere and a variety of culinary experiences, The Sens Cancun Adults Only All-Inclusive Resort is sure to deliver elevated stays and will be a welcomed addition to our portfolio,” said Jenna Hackett, senior vice president and global leader, Hilton Lifestyle Brand Management. “Tapestry Collection currently boasts over 135 independent properties, and the addition of this hotel continues to build upon our impressive pipeline of nearly 120 hotels in various stages of development.”
Hilton Strengthens Multi-brand, Multi-destination Growth in Mexico
Mexico stands as Hilton’s largest and fastest growing market in the Caribbean and Latin America with more than 100 hotels welcoming guests across the country and 40 projects in the pipeline. This growth is driven in part by the value of Hilton’s award-winning brands, which continue to attract hotel developers, and the local expertise of Hilton’s in-market development team.
In 2024, Hilton has signed more than 10 new hotel deals in Mexico across multiple brands and segments furthering its multi-brand, multi-destination growth. Notable signings in the lifestyle and full-service categories included Canopy by Hilton Guadalajara, a 170-room, new-build hotel expected to open in 2028 in the heart of the city; and Hilton Tijuana, which will represent the anticipated 2026 debut of the company’s flagship brand Hilton Hotels & Resorts in one of the country’s most important manufacturing hubs. In the focused service category, Hilton signed new deals under the Hampton by Hilton, Hilton Garden Inn and Tru by Hilton brands in sought-out destinations including Monterrey, Mazatlan, Ciudad Juarez, Ciudad Valles, Juriquilla, Saltillo and Mexico City. The company also signed the first Home2 Suites by Hilton branded hotel in the country set to open in Monterrey Santa Catarina in 2027.
In the luxury segment, Hilton welcomed more than 10 boutique properties in Mexico through its global partnership with Small Luxury Hotels of the World (SLH), which are now available on all Hilton direct booking channels, including Hilton.com and the Hilton Honors app offering guests more exclusive options in the country.
The signing of The Sens Cancun Adults Only All-Inclusive Resort, Tapestry by Hilton further cements Hilton’s leadership in the all-inclusive segment, which continues to be a strategic priority for the company in Mexico and globally. Hilton boasts a footprint of 15 all-inclusive resorts, including six in Mexico, with a goal to deliver seamless and elevated experiences for travelers of all ages and interests in prime destinations. Hilton’s current Mexico all-inclusive portfolio includes Hilton Cancun, an All-Inclusive Resort, Hilton Tulum Riviera Maya All-Inclusive Resort, Hilton Vallarta Riviera All-Inclusive Resort, Hilton Playa del Carmen, an All-Inclusive Adult Only Resort, and the recently opened Hilton Cancun Mar Caribe All-inclusive Resort.
Hilton’s continued growth in Mexico builds on its momentum in the Caribbean and Latin America region, where the company has more than 270 open hotels and a robust pipeline of 135 hotels through September 30.
The Sens Cancun Adults Only All-Inclusive Resort, Tapestry by Hilton will offer guests the benefits of Hilton Honors, the award-winning guest-loyalty program for Hilton’s distinct hotel brands.
Source: Hilton
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